Semrush Review: Is It the Best SEO Tool?

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Semrush Review Features Pricing

Semrush is an alrounder SEO tool. It helps you to find profitable keywords, spy on competitors, audit websites, and much more from one place.

If you are running a business website or blog, Semrush is an essential tool to analyze latest market trends and grow your traffic. From keyword research to content optimization to marketing, it will guide you in each step with accurate information.

In this review, I will cover various features of Semrush including the following:

  • Keyword research
  • Competitive research
  • Backlink analysis
  • Backlink audit
  • Rank tracking
  • SEO audit
  • Content marketing
  • Social media posting
  • Social media tracking

Let us start. 

What is Semrush?

Semrush is the most comprehensive SEO tool having the database of 20 million keywords and 815 million domains till this writing. More than 6 million users across different industries use it to get content ideas and track competitors. 

Semrush is founded by Oleg Shchegolev, in late 2008, to deliver equal opportunities to all. If used properly, it opens up endless opportunities for you. 

It comes with more than 40 apps to enrich your campaigns relating to content marketing, SEO, competitor analysis, advertisement, link building, and many others. Semrush can help you to generate guaranteed results without hiring any developer or marketing specialist to manage relevant tasks. 

Pros & Cons

These are the main pros and cons of Semrush. 


  • The largest keyword database with 20 billion keywords and 14 million suggestions for each keyword
  • Target any geographical location easily (120 country databases)
  • Find long-tail keywords with search volume, difficulty, competitive density, CPC rate, and more
  • Analyze top 100 pages ranking for your keyword (SERP analysis)
  • Spy on any domain, their organic keywords, backlinks, and others
  • Find keyword and backlink gap with your competitors
  • Explore new link building opportunities
  • Monitor new and lost backlinks for any domain
  • Disavow potentially harmful links on Google
  • Audit websites to detect slow speed pages, broken links, insecure content, etc
  • SEO Content Template to get recommendations based on your keywords
  • On-page SEO checker to get content, backlink, and improvement ideas
  • Create, schedule, and monitor social media posts
  • Many more


  • Not an attractive interface

Semrush is an one-stop solution for all your needs. It will help you to find profitable keywords, analyze top 100 ranking pages, track your rank positions on daily basis, promote content on social sites, analyze competitors, and more. 

If you are struggling to build traffic and generate sales, there may be some issues in strategies you apply. In such a situation, you should do proper research to get content ideas and build high-authority backlinks. You can't do it easily using a free SEO tool. 

For keyword research, some people rely on Google Keyword Planner. But it is mainly designed for advertisers who want to market their products through Google websites. It has several limitations and content creators can't achieve expected results using the tool. 

You may find several SEO tools on the web like Ahrefs, Ubersuggest, etc. But Semrush beats them all. It delivers the most accurate data with frequent updates and infinite filters. Its unique built-in tools lets you manage various tasks like rank tracking, link building, marketing and so on from a single dashboard. You can't expect these kind of features from any other SEO tool. So whether you are running a business or blog, Semrush should be in your bucket. 

Semrush Review

I started using Semrush recently and became a big fan of their tools within a short period. As I said in the beginning, it is packed with more than 40 powerful tools across categories. I have used only a few of them. 

Let us explore Semrush in detail. 

1. Keyword research

Keyword research is the first step of creating viral content. Your should find out what readers are searching for in your target location. 

SEMrush keyword research

Semrush lets you search for up to 100 keywords at the same time. Enter your keywords and select a target location to analyze. 

Wait for a moment. It will bring different variations of your keyword on the next screen. Being organized in multiple categories, you can visit each section directly to view main keywords and others. 

Scroll-down to find what pages are ranking for your keyword in the top 100 positions. SERP analysis also contains metrics like search traffic, ranking keywords, backlinks, etc so you will get a clear idea about the competition. 

Click on view all to explore keywords in detail. It will open Keyword Magic Tool to make a close look at your keyword combinations. 

Semrush Keyword magic

Semrush will show keywords with their search volume, search trends, keyword difficulty, CPC rate, competitive density, etc. Click a keyword on the main screen to get its individual metrics and variations. 

Sometimes you may need to locate keywords having certain words in them like Amazon, Facebook, etc. Semrush lets you filter such keywords easily. On the left side, you can see a small column. Scroll down through it and click a keyword to view matching keywords. For instance, click on 'Amazon' on the left-side column to display keywords relating to Amazon affiliate marketing. 

If you want to detect less competitive and profitable keywords, apply filters from the top to display only those keywords for which you can rank easily. 

Semrush Review: Is It the Best SEO Tool? 3

Semrush will show keyword density in a 0-100 index. If KD% falls in between 0-39, they are easy to rank keywords. Similarly, you can also consider keywords having KD% of 40-59 as there is a chance to rank for them. But it is difficult to rank for other competitive keywords (KD<60) and you should compete with top-level domains in the category. So it's better to target keywords in a 0-39 range. It is safe. 

Click here to activate a free trial on Semrush and find less-competitive, profitable keywords easily

2. Competitive research

Semrush is a perfect tool to keep an eye on your competitors, track their organic keywords, and even steal backlinks. 

Semrush's Competitive Reasearch kit contains the following tools,

  1. Domain Overview
  2. Traffic Analytics
  3. Organic Research
  4. Keyword Gap
  5. Backlink Gap
competitor analysis

Domain Overview

Visit Semrush and enter a domain address to get its full metrics. Under Domain Overview, you can fetch the following details for each domain,

  • Total organic keywords by country
  • Paid keywords
  • Traffic trends
  • Keywords trend
  • Main competitors
  • Ranking distribution
  • Backlinks and link types
  • Top anchors
  • Referring domains
  • Indexed pages and number of backlinks they have
  • Advertising
  • Sample ads

By default, Semrush displays worldwide statistics for the domain you entered. But you can filter them by country and device type. For that, you should apply relevant filters from the top of your screen. It also provides historical data to get the domain's previous state from Google search results. 

Traffic Analytics

Head to Traffic Analytics, to make a close look at your competitor's traffic channels. Find their main traffic locations, sources, top pages, bounce rate, and more. 

Traffic analytics

Add a competitor to compare current domain with one or more similar niche websites. Semrush will tell you how many visits each domain gets per month, how long visitors stay on pages, main referral sources and so on. 

Switch to Top Pages, to find popular posts of competitors. Semrush will list them along with their unique page views and traffic distribution among different channels. Copy those URLs one by one and paste it on the top-search box to grab more details. 

SEMrush features

On the next screen, Semrush will display the following details for each URL,

  • Monthly search traffic created by each page
  • How many backlinks it has?
  • Ranking keywords by country
  • SERP features
  • Traffic and keyword trends
  • All organic keywords
  • Organic competitors for each page
  • Backlinks and referring domains
  • Anchor texts

Develop more detailed content on the same subject and contact referring domains you found on the last step for backlinks. Inform them that your article is detailed and contains more information than the page mentioned in their post. If your article is in good-quality, they will consider linking to it. 

Organic Research

Organic Research

Organic Research is another part where you can monitor search traffic and track rankings for any website. On this section, you will get an idea about the following,

  • Organic keywords
  • Ranking position changes (daily)
  • Main competitors
  • Top pages
  • Total traffic
  • Traffic cost

By default, Semrush will display results for the United States. But you can change it from the top to get organic metrics for other locations. 

Keyword Gap and Backlink Gap are other major tools in Semrush's Competitive Research kit. As the name indicated, they will help you to detect the gap between your website and competitor's websites. 

Enter up to 5 websites and compare them to find your missing keyword and backlink opportunities. Export less-competitive keywords to an Excel sheet to develop relevant content and fill the keyword gap accordingly. 

In the same way, prepare a record of your competitor's best backlinks using the Backlink Gap tool and outreach to referring domains to get mentions from them. It is not easy as we know. Even though, creating high-quality articles and frequent follow-ups with the respective domain owners will help you to smoothen the link building process to some extent. 

Click here to activate a 14-days free trial on Semrush and spy on your competitors to steal their traffic & backlinks

3. Backlink Analysis

Link building has a major role in SEO and traffic generation. But you should find out relevant opportunities first. For that, keep an eye on your competitors and know how they build backlinks to the content. 

Semrush has a huge database of more than 34 trillion backlinks and 1.4 billion referring domains. It also crawls 17 billion URLs every day. So you will get accurate information about any link on Semrush. 

SEMrush Backlink analysis

Semrush shows all your competitor's backlinks, referring domains, their categories, link attributes, top pages in the order of number of backlinks they have and more on the backlink analysis page. 

Filter backlinks by various conditions like link attributes and types to quickly locate high-authority from the results. Dofollow links with high Authority Score are more valuable than others. Getting mentions from those sites will help you to boost search engine presence and rankings. At the same time, Nofollow links may be easy to get. Analyze referring pages to know more and contact authors to find possibilities if any. 

Click here to activate a free trial on Semrush and analyze backlinks of any website in a few moments

4. Backlink audit

Google considers backlinks to determine your search engine rankings and divert more traffic to your pages. Backlinks from top-authority websites and trusted sources will add more value to your onine business. 

At the same time, links from spammy websites will negatively affect your SERP rankings and may even send your domain to Google's blacklist. So you should monitor backlinks at frequent intervals and remove toxic links as early as possible. But how do you know whether links are toxic or non-toxic?

Semrush audits your backlinks and displays them with a toxicity score. Backlinks with a 60-100 toxicity score are dangerous and you should disavow them at any cost. Domains having the toxicity score of 45-59 are potentially toxic, but it is not necessary to remove them all. Analyze them throroughly before taking any step.  

How to disavow your toxic backlinks?

Semrush Review: Is It the Best SEO Tool? 4

Select your toxic backlinks from SEMrush dashboard (under Backlink Audit) and click on the Disavow button on the top. Now it will ask you if you want to disavow a single URL or an entire domain. Choose the domain option to disavow all backlinks you got from the same domain. 

Semrush will generate a disavow file that you need to upload on Google webmaster tools. Alternatively, you can contact respective domain owners to manually remove backlinks from their site. For that, select toxic backlinks that you want to remove and click on remove from the top. 

Switch to Disavow tab to download the disavow text file generated in the last step. 

Disavow backlinks SEMrush

Click on Export to Txt to download the file. Visit Google Disavow tool and choose your domain profile to upload the txt file. 

On the next screen, click on Disavow links once again and choose file to upload. Finally, click on Submit. Done. 

For link removal, visit Remove tab on the same Semrush page and contact domain owners directly. Semrush lets you contact them using a pre-defined template and message. But you can customize it if needed. Collect their email address, send emails, and make follow-ups- right from your Semrush dashboard. 

Click here to activate a free trial on Semrush and detect & remove your toxic backlinks in minutes

5. Rank Tracking

Semrush allows you to track all keywords with daily position updates using competitor research tool.

Position tracking

 Enter your domain on the search box and choose Organic Research from the drop-down box or from the sidebar menu to view your ranking keywords. 

Alternatively, you can track certain keywords using Semrush's Position Tracking tool. For that, create a project first. Add keywords you want to track and set a taget location and a device type. That's all. Now you are ready to go. Semrush tracks their ranking positions and sends weekly updates to your email address. 

Click here to activate a free trial on Semrush and track your organic keywords with daily updates

6. SEO Audit

SEO audit is one of my favorite Semrush tools. It is a great tool to scan your website and detect various issues that affect your search engine performance and traffic. 

SEO audit

Semrush's SEO audit will help you to detect the following issues,

  • Broken internal  JavaScript and CSS files
  • Insecure content
  • Broken internal links
  • Broken external links
  • Broken internal images
  • Sitemap.xml issues
  • AMP related issues
  • Pages returned 4xxx, 5xx error codes
  • Pages with duplicate H1 and title tags
  • Images without alt attributes
  • Robots.txt issues
  • Broken canonical URLs 
  • Malformed links
  • URLs blocked from crawling
  • Nofollow external links
  • Many more

Semrush will audit your site and point out to the exact URLs where you are facing issues. Fix them to improve the site's score and get more traffic from search engines. 

Click here to run a free SEO audit on your site to boost its search engine performance & traffic

7. Content Marketing

Semrush's Content Marketing kit consists of 6 unique tools, 

  • Topic Research
  • SEO Content Template
  • SEO Writing Assistant
  • Brand Monitoring
  • Position Tracking
  • Content Audit

Enter a topic to get content ideas. Semrush will show trending posts that match your keywords in different categories. 

Content Marketing

Expand a card to view the sub-topic search volume, keyword difficulty, and related questions. Each title appear with a grey-color + icon, click it to mark the topic as your favorite. You can mark as many topics as favorite, switch to the Favorite Ideas tab on the top to see them all.

Click the SEO content template icon that appears next to the topic to get Semrush recommendations on how to prepare a high-quality article on the subject. It will analyze top 10 ranking pages for your target keywords and displays them along with the recommended text length, suggested backlinks, etc. 

Add maximum keywords to your content so there will be more chance to rank it higher on search results. If you are not familiar with the subject, order articles from Semrush Marketplace and its cost starts at $40 per content. 

SEO Writing Assistant is another powerful tool for content marketers. It will analyze content as you type to make sure that it is easy to read and SEO-friendly. 

Sometimes, you will get mentions from top-authority websites but not links. Semrush will detect such mentions using the Brand Monitoring Tool and lets you contact sources to get backlinks from them. 

As a content creator, you should update articles frequently to make them fresh and boost their search engine rankings. Outdated content doesn't add any value to your marketing efforts and business. So it is better to rewrite them or remove. 

Find outdated, low-performing content on your site using Semrush's Content Audit tool. It will examine your posts and display them on multiple content sets like Rewrite or remove, need to update, poor content etc. Analyze each page and apply necessary modifications to inctease your overall web performance. 

Click here to visit Semrush and run a content audit on your site to increase organic traffic

8. Social media posting & tracking

Do you know that Semrush can be used to promote and track your social media posts also?

SEMrush social media posting

Semrush has built-in options to schedule and analyze social media content. It supports Facebook, Twitter, LinkedIn, Instagram, and Google My Business to automate promotions. So you don't need another social media marketing tool if Semrush is with you.

These are the main features of Semrush's social media tool kit,

  • Social media scheduling
  • Automatic content recycling
  • Best time to post, suggested by Semrush
  • Upload custom images and videos
  • Add emoticons and GIF files
  • Desktop and mobile previews
  • Chrome extension to add content from any site
  • Social media calendar
  • Social media content ideas and schedule them in one-click
  • Page analytics (Facebook, Instagram, and LinkedIn)
  • Individual post analytics (Facebook, LinkedIn, and Instagram)
  • Social media competitor tracking (Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube)
  • Create, manage, and optimize social media ads (Facebook and Instagram)
  • Ability to create multiple projects to manage posts on different sites (Best for agencies and multi-site owners)

Semrush will analyze your social media audience to detect their geographical location, gender, active time, etc and suggest the best time to post. Schedule posts accordingly to get maximum engagements and clicks on your links. It also provides statistics like posts reach and engagement rates for each content, so you can re-design campaigns or change schedules if needed. 

Semrush has added the social media ads tool to their platform recently. It helps you to create and run ad campaigns on Facebook and Instagram in a few clicks. Monitor their performance and optimize them using built-in options to reach more audience. 

Click here to visit Semrush and schedule, track, and analyze your social media posts like a pro

Semrush Pricing

Semrush has three subscription plans- Pro, Guru, and Business. 


  • Starts at $99.95/mo
  • Domain & Keyword Analytics (3000 reports per day)
  • 3 website projects
  • 10 social media profiles for posting
  • 50 social media profiles for monitoring
  • 40+ advanced tools
  • Position tracking
  • Mobile ranking
  • On-Page SEO checker
  • Keyword Magic tool


  • Starts at $199.95/mo
  • Domain & Keyword Analytics (5000 reports per day)
  • 15 website projects
  • 30 social media profiles for posting
  • 100 social media profiles for monitoring
  • 40+ advanced tools
  • Position tracking
  • Mobile ranking
  • On-Page SEO checker
  • Keyword Magic tool
  • Content Marketing Platform
  • Historical data
  • Branded reports


  • Starts at $399.95/mo
  • Domain & Keyword Analytics (10,000 reports per day)
  • 25 website projects
  • 50 social media profiles for posting
  • 300 social media profiles for monitoring
  • 40+ advanced tools
  • Position tracking
  • Mobile ranking
  • On-Page SEO checker
  • Keyword Magic tool
  • Content Marketing Platform
  • Product listing ads
  • White label reports

The Pro plan is best for bloggers and startups. It comes with domain analytics, keyword research, social media posting, and SEO audit features. You can generate up to 3000 analytics reports per day 10,000 results per report. Semrush allows Pro users to crawl 20,000 pages per project and maximum 1,00,000 pages per month. 

If you want to extend limits and access historical data about competitor websites, upgrade to the Guru plan. It lets you add up to 15 website progects with a full access to the content marketing platform and position tracking, multi-targeting abilities. Guru plan users can generate 5,000 reports per day with 30,000 results per report. Thus it will open more keyword and content building opportunities for you. 

The Business plan is best for businesses and agencies as the name indicated. It gives you more freedom to access data and download reports. As a Business plan user, you can download 10,000 analytics reports per day with 50,000 results per report. It also allows you to create white label reports and share with clients with or without editing access. 

Click here to visit Semrush and choose a subscription plan to grow your business or blog (14-days free trial)


Semrush is the #1 SEO tool in the market. It is reliable and up to date. It delivers the most accurate data on keyword research, competitor analysis, content marketing, and others to divert maximum benefits to your business. 

Semrush is perfect for businesses, agencies, and freelancers to grow traffic and generate more income. Activate your free trial on Semrush using the following link and see how it works for you. I'm sure you will never regret choosing it. 

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