Social media plays a vital role in promoting your content and attracting more visitors. It helps you to reach a massive audience in less time through direct posts, comments, and retweets.
Facebook, Twitter, Pinterest, and LinkedIn are the best places to market your products and generate more sales. The result will vary as the number of viewers increases. So you need to share content at a time when people are more active.
The peak times are different from US to Asia, Europe to Australia, and Facebook to others. As a marketer, you know how laborious it is to publish a post at different times for each network. But it will be much easier if you have a social media scheduling tool. It lets you schedule content at peak times and recycle them automatically to bring visitors even when you are asleep.
Today, we'll tell you how to schedule and recycle social media posts with Semrush's social media toolkit.
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What is Semrush?
Semrush is an all-in-one SEO tool for keyword research, competitor analysis, position tracking, and much more. It can evaluate the traffic of each website, find their key organic keywords and make contributions to nurture your link building campaigns.
It also helps you to identify the keyword gap with competitors and thereby prepare new content to fill the gap. From domain analysis to content audit, Semrush is a great tool to discover new opportunities and dominate your search engine rankings.
SEO audit is a major part of their SEO tool kit. Semrush scans your website to detect SEO mistakes and broken links that may negatively affect your organic traffic and user experience. Fix them as early as possible to improve your page visits and domain authority score.
Semrush covers every SEO aspect to deliver comprehensive solutions on them. It is best for social media marketing also. Do you know that?
Yes, you read it right. There is no need to use any other marketing tool if SEMrush is with you. It lets you schedule social media posts, analyze competitor accounts, and create social media ads- from one place.
Semrush's social media toolkit is easy to use. So anyone can create and run social media campaigns to bring maximum audience from Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.
Click here to activate a 14-days free trial on Semrush to perform keyword research, competitor analysis, and social media marketing like a pro
Creating Social Media Posts with Semrush
Semrush is our favorite platform to find less-competitive keywords, steal competitor's strategies, and attract more visitors. But many of us are unaware of its social media marketing abilities.
Semrush's social media toolkit covers the following,
- Schedule posts on Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and Instagram
- Social media analytics for Facebook, LinkedIn, and Instagram
- Tracking competitors on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube
Semrush supports all leading social networks to schedule posts and recycle them automatically at regular intervals. It provides valuable insights on your audience growth, post engagement and the best time to post on each network to get more user clicks. Competitor analysis is also available to find how your competitors perform on social media and keep an eye on their marketing trends.
How to Schedule Social Media Content with Semrush?
Follow these steps to create, schedule, and recycle social media posts using Semrush,
Step 1: Sign in to your Semrush first. Scroll-down through the left pane to locate Social Media toolkit. Expand the menu to view and visit Social Media Dashboard.
Click 'New Project' from the top-right corner of your screen.
A pop-up box will appear like this,
Enter your domain and project names to create a project. On the next screen, you will see options to connect various social networks to schedule and tracking. Add profiles where you want to schedule content.
Then, you will see an option to schedule post. Alternatively, you can visit Social Media menu on the left side bar and open Social Media Poster to create posts.
Step 2: Now you can schedule the content. On the post editor, enter your message or link to share. Add relevant hashtags to target visitors with a specific topic.
Select profiles and pages from the top. Semrush automatically converts your long URLs to a Bitly link to apply a professional touch and track link clicks (except Pinterest). It will show post preview on the right-side to lets you know how your content will appear on each network. Add emojis, Gif files or upload custom images if needed.
Semrush allows you to publish posts in four ways- post now, schedule, add to queue, and publish regularly. Choose a date and time to schedule your content at a fixed time. On the right-side, it shows how many of your Facebook fans are likely to have online each time, by analysing the previous statistics. Choose a time accordingly to boost your content exposure and user engagements.
On finish, click on schedule to save your content. Semrush will share it on selected social accounts at the time you chosen.
Repeat these steps to schedule more posts using Semrush. Unlike some marketing tools, it doesn't impose any restrictions on how many posts you can schedule at a time. Create unlimited posts and share them on up to 50 social media accounts based on your subscription plan. The Pro plan users can connect maximum 10 social profiles, Guru users 30, and Business plan users can connect 50 profiles to post content.
How to Recycle Social Media Posts with Semrush?
Content recycling is useful to divert a regular social media traffic to your pages. Semrush automatically share content on connected pages at the time of your choice.
For that, move to the Publish regularly tab on the same screen.
Set an interval to recycle the content. For instance, 10 days or 2 weeks. Semrush share this post in every xx hours, days, weeks, or months. Thus it saves your time and attract social media audience at regular intervals without doing any additional effort from your side.
Step 3: Sometimes, you may need to schedule content at different times for different networks. For instance, audience targetting. It is essential to promote products at the peak time to improve their social media visibility and earn more clicks. But as we know, people are active on each network at different times. So we can create a separate schedule for them to reach maximum audience.
Visit Social Media Poster and tap Settings from the top-right corner.
Choose Profiles and queue. Now you will see all social media profiles and pages connect to the project.
Click Edit to setup posting schedules. It is possible to create separate schedules for weekdays and weekends. Finally, click on save.
While creating posts, use the 'Add to queue' option to send them as per predefined time schedules. Semrush will look for the next available time slot for each profile and share them automatically. Their social media toolkit has a clean look and comes with all essential features to create and schedule successful marketing campaigns.
Click here to visit Semrush and schedule, recycle social media posts like an expert (14-days free trial)