The 7 Best Website Analytics Tools of 2023

Best Website Analytics ToolsPin

Looking for the best website analytics tools to monitor traffic, backlinks, and marketing strategies of your competitive websites? Or do you want to analyze your own site to make changes and improve its search presence?

The web analytics tool gives you all the information about a website. It lets you know their main traffic sources, money-making keywords, target audience insights, and much more.

Collect data and redesign your strategies to grow traffic and boost your income. They are also useful to analyze your site’s traffic history and restore lost backlinks to optimize search engine performance.

Today, I list 7 best tools to collect and report analytics of website data systematically.

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Best Website Analytics Tools 2023

Find what your competitors are doing and how they perform. This is the best way to create compelling products or content and boost your page visits.

As a website owner, you should monitor individual page performance at frequent intervals to learn how they perform in SERPs. If ranking is decreasing, update them to add more information and regain lost positions.

The web analytics tools can also do many more things to provide you an exact direction and expand the market. Let us check what are the best tools in this category,

1. Google Analytics

Google AnalyticsPin

Google Analytics is a free website analytics tool to monitor your traffic in real-time. Find from where your visitors are coming from, how long they spend on your pages, and what referral channels work best for you.

If there are multiple authors, who contribute most of your traffic and what type of content your readers like most. It can track your eCommerce products, affiliate links, file downloads, and more to guide you on almost anything on the site. Identify popular posts and keywords to craft perfect content creation plans and enhance your organic traffic.

It is easy to set up Google Analytics on your WordPress website. If you want to automate processes, install a WordPress plugin like MonsterInsights.

2. Semrush


Semrush is the most comprehensive competitor research tool to get analytics of websites. It is reliable and lets you uncover keywords, traffic distribution, ranking positions, and ads of any site.

Enter a website URL on the search box and Semrush display its full analytics in an instant moment. You can see the monthly search volume, paid traffic, and number of backlinks on the top. Scroll down to locate organic keywords, competitors, and referring domains of your searched domain.

Semrush is an incredible place to detect popular posts or products of any site. Find how much traffic they receive on each of them and how traffic sources contribute in sending visitors.


Whether you are running a business website or blog, Semrush is an essential tool to get powerful insights and re-build traffic. It allows you to analyze traffic of any website with average session duration, bounce rate, ad history, and so on. It is also useful to compare your domain with competitors to explore new keyword and backlink opportunities.

Click here to activate a 14-days free trial on Semrush and analyze any website freely

3. Serpstat


Serpstat is another best tool for website analysis. It can track search traffic, organic keywords, and paid keywords of all sites. Check traffic and visibility trends to find how a business performs in organic search results.

Detect top-performing pages, search competitors, and view even their ads to adopt similar practices on your business. From tracking keywords to positions to backlinks, Serpstat can run a deep analytics on websites to collect the data you need.

Sometimes on-page optimization issues may decrease your search engine performance and rankings. Serpstat will run an SEO audit to discover potential SEO mistakes on your pages. Fix them at the earliest to boost their performance and earn more visitors.

Click here to visit Serpstat and activate a 5-days free trial to use their premium tools for free

4. SE Ranking


SE Ranking is one of the best tools to get SEO analytics of websites. It comes with traffic, backlink, and keyword tracking abilities to get a clear view of competitor’s tactics.

Detect total organic and paid traffic a website receives, analyze their costs, and what keywords drive traffic to them. Check their ranking postions and estimated traffic and cost per keyword. Monitor backlinks of any site and track them with daily updates.

SE Ranking can reveal competitor’s top pages with traffic share, ranking keywords, and estimated traffic. Their database contains 3B keywords from over 68 countries. So it will be easier to target any audience and explore opportunities with the tool.

5. Similarweb


Similarweb is a popular name for website and app analytics. It can gather information on any site or mobile app to understand their content and SEO strategies.

You’ll get access to traffic analytics, organic keywords, and advertisement campaigns to learn how a business performs and generate visits. Similarweb lists competitor’s ad publishers with their traffic share and paid keywords.

Analyze audience interests and their other visited sites to prepare an effective marketing plan for your business. View competitors and steal their growth techniques to improve yourself. Find what referral sources work best for them and build new partnerships accordingly to earn more page visits.

6. Google Search Console


Google Search Console is a free traffic analytics tool. It is reliable and allows you to view top search queries that drive visits to your pages.

Visit the Performance tab from the left pane to monitor total search impressions and clicks for the selected property. Change the period to collect data even from historical records. It will also tell you what are your top pages and countries.

Design a specific marketing plan and create new content to address your target audience’s interests. It helps you to boost traffic and earn new customers from the region.

7. Bing Webmaster Tools


Bing Webmaster Tools is another free website analytics tool for publishers. It shows how your website performs in Bing searches and how many users visits pages from organic queries.

Monitor statistics with average positions, impressions, clicks, and crawl errors. Bing will also disclose your top keywords and pages. Analyze their Click Through Rate (CTR) and optimize content with more keywords and information to improve page visits.


Google Analytics and Webmaster Tools from Google/Bing are best free tools to analyze your own websites. They give you information about search performance, keywords, and popular pages. But they are not covering backlinks and competitive research part. For that, you should use a premium website analytics tool like Semrush or Serpstat.

Semrush is an all-in-one SEO tool for keyword research, competitive analysis, website analytics, and much more. It helps you to analyze a website’s traffic in detail including distribution by country, organic keywords, ranking positions, and much more. Individual URL analysis is another advantage of Semrush’s Competitive Research toolkit. It will list the ranking keywords, backlinks, and organic competitors for each web page or subdomain.

From finding the most popular content to fetching the entire backlink data, Semrush is a great competitive research tool for businesses and blogs. It is best to analyze websites (including yours) to gather any information about audience, content, and traffic.

Serpstat and SE Ranking are other recommended tools in this category. They are good options to low-competition niche keywords, monitor traffic of any website, and track search rankings with daily updates.

Which is your favorite tool to analyze websites? Feel free to share your honest thoughts through the comment form below,


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