Are you struggling to build high-authority backlinks for your website? If so, I will tell you how to build them in 4 steps using Semrush.
Backlinks are one of the main Google ranking factors to place links higher in SERPs. A link from aged or authoritative domains is more valuable than other backlinks. Contextual and competitive site links can create the same effect in influencing page rankings and organic visits.
Moz, the popular SEO tool, also states the importance of building links. According to them, high DA backlinks continue to play a vital role in the Google algorithm. They help you to dominate ranking positions despite frequent algorithm changes with qualitative content and updates.
Take efforts to create viral blog posts and get mentions from leading websites. Even though, it is not easy.
Monitor Google Trends and compare top-ranking pages to collect ideas. Create a comprehensive guide on the selected topic so others consider mentioning it on their pages.
Competitive research is another powerful method for building links from top authority domains.
Let us check how it works,
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Semrush is an allrounder SEO tool for businesses and bloggers. It can strengthen your link building campaigns and increase traffic in multiple ways. Follow these steps to generate free SEO backlinks using Semrush,
Stealing competitor’s backlinks is the best method to boost your ranking and win in the competition. For that, you should use an SEO tool like Semrush.
Semrush lets you spy on competitor’s link-building strategies in two ways- Backlink gap and backlink analysis.
Backlink Gap is a great tool to compare your domain with similar websites to find missing backlink opportunities. It analyzes the quality of all links and displays them in multiple sections like this,
It reveals what backlinks will work best for you and what are your strong and weak links. The best and weak sections contain your competitor’s best backlinks but you miss them.
Either open them in a new tab or visit Backlink Analytics to check all links pointing to a domain.
Semrush allows you to filter backlinks by referring domain, IP address, and anchor texts. Click on the first field to sort links in the order of Authority Score. Thus you can detect a domain’s most powerful backlinks easily.
The backlink list comes with the referring page’s authority score, source page title, anchor text, target URL, and link type.
Click Follow button on the top to display only dofollow backlinks. The first link in the screenshot above is related to the Elementor page builder.
Open the source page URL in a new tab and search for anchor text. It gives you an idea about the situation to link to an external source. Open the link (competitor’s page) to read the content.
If you have a similar content, you won. Just update it to add more information and make it a detailed guide on the topic. Otherwise, create a fresh content covering all related keywords and questions to divert maximum page visits from organic searches.
In both cases, Semrush helps you to craft SEO-friendly blog posts easily.
Step 2: Analyze the target page
Next, analyze your target page to find its ranking keywords and backlinks. It helps you to create a better content and rank higher in SERPs.
Head to Semrush and enter the target page URL in the search box. Choose ‘Exact URL’ from the drop-down list to view individual page metrics.
The page has a reasonable monthly search traffic and 2 SEO backlinks. Scroll down to locate organic keywords this page ranks for. Click on View all to collect and export all ranking keywords.
Step 3: Create a high-quality content
Prepare an SEO friendly article using the keywords you collected in the last step. For that, open SEO Content template from the left pane of your Semrush dashboard.
Enter keywords in the search box and set a target location for your blog post. Tap Create SEO Template button to get suggestions.
Semrush will analyze top 10 ranking pages in Google search and suggest related keywords, backlink sources, readability score, average text length, etc.
Open each SERP link from the bottom panel to read and analyze the content. Save important ideas in a Google Sheet or a project management tool like Evernote. It helps you to make sure that you won’t miss any major topic.
Switch to the Real-time Content Check tab on the top. It is a simple post editor. Start writing your content and Semrush automatically runs SEO, readability, plagiarism checks to ensure that it is SEO-friendly. This feature also works with Google Docs and WordPress through plugins.
When finished, publish the content with optimized images and at least 1-2 external dofollow links. Outbound links will improve your page authority and ranking chances in Google SERPs. So it is essential to include a top-authority link in each content.
Create a few internal links for your new blog post. Submit it to webmaster accounts, social bookmarking sites, and communities to acquire some links. Share it on social sites and influencer marketing channels to boost exposure.
Step 4: Contact referring domains
Next, you should reach out to referring domains that mentioned your competitor’s link on their content. Tell them that you have a better content on the same topic. Ask them politely to replace their current link with yours as it is more relevant and up to date.
Take further steps to build a relationship with them. Follow their official social media pages and retweet or share some of their posts on your pages. If this strategy continues for a while then you are likely to get a free backlink from one or another page.
Bonus: Semrush Link Building Tool
Semrush has designed a unique link building tool to discover backlink opportunities based on your target keywords and competitors. It also allows you to contact domain owners through built-in, customizable email templates without leaving the dashboard.
Follow these steps to set up a link building project on Semrush,
1. Sign in to Semrush and expand your SEO toolkit. Open the Link Building Tool from the menu.
Click on Add New Project to create a new domain project. To set up link building for an existing project, tap the set up button that appears next to the domain name.
A pop up window will appear. Enter up to 10 keywords and competitors to configure the project. Then, it will search for suitable backlink opportunities matching your criteria.
2. When finished, you will be directed to a screen like this,
Open Prospects to view your backlink options.
Source URLs come with an Authority Score, quality rating, and website type. Click ‘To In Progress’ button to view outreach strategies. Choose one of the options and Semrush automatically moves the selected URL to the In Progress tab.
3. Visit In Progress tab to view all URLs selected for outreaching.
Click on Contact button to send an email to the domain owners. Semrush collects their email addresses and serve with a predefined message template. Customize it as per your requirements and send.
Semrush also tracks your communications to find when an email is delivered, read and received a response. It helps you to get a clear idea about the progress of the link building campaign.
If you got a backlink from a prospect, click on the tick icon. Then, Semrush will start monitoring its status and lets you know if it is broken or lost. Contact domain owners immediately to fix them.
Semrush is an amazing SEO tool for keyword research, competitive analysis, and link building. It can help you to monitor competitor’s entire activities to uncover their content creation and link building strategies.
Compare your site with similar domains to identify missing opportunities. Take neccessary steps to create detailed guides and build backlinks to them.
A link from competitive sites adds more mileage to your traffic generation efforts. Semrush’s Link Building Tool is a good choice to find relevant prospects and acquire links in a systematic manner. It enables you to send inquiry and follow up emails with customized email templates to maximize your chances to get mentions from top-level domains.
Click here to activate a 14-days free trial on Semrush and spice up your link building efforts