Blogger Outreach: Step by Step Guide to Plan Your Strategy


Blogger outreach has become a popular way for brands to connect with bloggers and other influencers in order to create mutually beneficial relationships. By building connections, brands can increase their reach and awareness among new users.

In this blog post, we will discuss what blogger outreach is, and how you can build relationships with influencers to promote your brand or product.

1. Why Is Blogger Outreach Important?

Brand ambassadors are people who voluntarily promote and support your brand. They can be either customers or influencers, but the key difference is that they have a personal connection with your product or service.

One of the best ways to identify potential brand ambassadors is through the blogger outreach strategy. When you reach out to bloggers (especially those with a large following), you have the potential to turn them into long-term promoters of your business.

In short, blogger outreach is important because it can help you:

  • Identify and connect with potential brand ambassadors
  • Generate word-of-mouth marketing for your business
  • Gain exposure to new audiences

There are many other reasons why blogger outreach is important, but these three are some of the most significant. When done correctly, blogger outreach can be extremely effective.

2. What Are the Blogger Outreach Benefits?

There are many benefits of blogger outreach, including:

  • Increasing brand awareness and reach
  • Generating high-quality leads
  • Building relationships with influencers
  • Boosting search engine rankings
  • Being Cost-Effective

Let’s see them in detail below.

Increasing Brand Awareness And Reach

When you work with bloggers, you expose your brand to a whole new audience. These people may not have heard of your business before, but through the blogger’s endorsement, they’re more likely to check you out.

What’s more, when you collaborate with multiple bloggers on a single campaign, you can reach an even larger audience than ever before.

Whether you are asking for a guest post, an interview, a review of your product or service, blogger outreach is a fantastic way to get in front of more people and increase brand awareness.

Generating High-Quality Leads

Through the blogger outreach strategy, you can generate high-quality leads that are interested in your product or services.

By collaborating with bloggers who write about topics related to your industry, you can get your brand in front of people who are already interested in what you have to offer.

These leads are more likely to convert into customers, compared to someone who has no prior interest in your business.

Building Relationships With Influencers

When your brand is new, influencers can help you get in front of a larger audience quickly.

By establishing relationships with influencers, you can get your brand in front of their followers, who may not have heard of you before.

In addition, collaborating with influencers can help build trust and credibility for your brand.

Boosting Search Engine Rankings

With blogger outreach, your brand, content, product, or service can earn new mentions and links.

And if you collaborate with high-quality bloggers, the links may come from authoritative websites.

These quality links will help improve your search engine rankings and visibility.

Being Cost-Effective

Blogger outreach is one of the most cost-effective forms of marketing strategy.

You can reach a large number of people through blogger collaborations, and the cost is relatively low when compared to other forms of marketing.

The advantage of this marketing method is that it takes less time and money. Plus, it delivers more leads.

3. Plan Your Entire Campaign


Working on your blogger outreach campaign right up to launch is essential for you to be able to steer the campaign in the direction you want.

It is also very important to know the users and then find the right bloggers for your brand.

You need to do a bit of homework and find out what their interests are, what they write about and how you can help them with that.

Sending unsolicited emails is the quickest way to get blacklisted by bloggers. If you don’t have anything valuable or interesting to offer, most bloggers will just delete your email.

Here are the most important steps you can follow to plan your entire blogger outreach campaign:

  • Search for contacts
  • Segment bloggers
  • Study the influencer
  • Get in touch with them
  • Offer your best content
  • Be human
  • Be creative
  • Build trust

Search for Contacts

Identify suitable bloggers through a content marketing tool for bloggers, through advice from other bloggers, through a search by topics and lists of blogs.

When you have the list of bloggers, analyze one by one if they are a good match for your brand.

The next step is to establish communication, but before that, it is important that you know what you want from that blogger.

Segment Bloggers

Now that you have a list of bloggers, you should divide them into categories:

  • Top Influencers
  • Middle Influencers
  • Micro-Influencers

Top Influencers: These are the bloggers who have a large following and can generate a lot of engagement. They may be harder to work with, but their reach is worth it.

Middle Influencers: Bloggers with medium followings who can still create a lot of buzz for your product or brand.

Micro-Influencers: Bloggers that are just starting out or have a small, but engaged following. They are often more open to working with brands and maybe more affordable.

Study the Influencer

You can ask for information whenever you want, but unless you want to know exactly what it is about, you will be wasting time.

For example, what you want is to market a healthy food product, not just connect with bloggers who deal with food in general. The goal is to find those that are focused on healthy foods, home cooking, dieticians, nutritionist blogs, etc.

Read blogs that cover products that interest you. Create a strategy with your target audience in mind. Read the posts they write and determine which blogs best fit your brand identity and product characteristics.

Get in Touch with Them

Get in touch with bloggers in a personalized way. Explain what you offer and why you want to work with them.

Remember that a blogger is not only a person who writes about things, but also has a personal brand that you should take into account.

Be patient. Building relationships with bloggers does not happen overnight. Do not expect immediate results and be prepared to invest time and resources in order to develop strong connections.

You have to introduce yourself first. When you contact a blogger, be sure to let them know who you are, what your blog is about, and why you’re interested in working with them.

It’s also important to be personal. A personalized email will have more chances to be read and help you reach your goal.

Keep in mind the blogger’s interests. When reaching out, be sure to mention something that you know the blogger is interested in. This will show that you’ve done your research and shows that you’re genuinely interested in collaborating with them.

Offer Your Best Content

Be prepared to offer value.

Be passionate about what you are telling and make sure that enthusiasm is also present in your messages. Well-described and well-managed passion reach most users.

Get in touch with a blogger who understands the emotional point of your story and knows how to convey it adequately.

Consider that between showing passion and being too insistent there is a very fine line. Don’t risk making this mistake.

Be Human

Being human is the best way to achieve blogger outreach goals. It all starts with a simple “Hi, my name is ____ and I really like your blog.”

From there, you can ask questions about their work, give compliments, and start building a relationship.

The blogger will see that you’re not just another robot asking for a quick mention.

Here’s a template you can use to ask bloggers for guest posts, interviews, or feedback on your content.

Subject: Hi [Blogger Name], I Want to Reach Out

Hi [Blogger Name],

[Your Name] here and my website is [Your Blog Name].

I just read your post:

[Insert URL]

I like this part [Insert Excerpt].

Since we share the same interests, I was thinking about reaching out.

[Insert Your Goal here. Example: I have a wonderful idea that may benefit both of us!

How about writing a guest post for your blog?]

I can’t wait to hear back from you.


[Your Name]

Be Creative

Creativity matters. If you have an innovative product, the creativity will come by itself. But if yours is a traditional product or service, you need to look for a way to be creative.

Make a unique and incredible selling proposition. You can explain why your brand is different or how it can change users’ lives. You can also propose a type of creative content that you want to be shared.

It is important that you be creative in the way you approach blogger outreach, as well as in the type of content you propose. If not, your requests will seem boring, and bloggers will quickly get tired of them.

Build Trust

If what you want is to build a solid relationship with the blogger outreach strategy you have to seek trust. Follow him on Twitter, comment on his posts, and stay connected.

It is important to get in touch with the blog of your choice. More important than the relationship with its readers. You have to be transparent and you have to have mutual trust.

The best thing to do when contacting bloggers, regardless of your role, is to create a real relationship. It is one in which both parties feel they benefit.

4. Blogger Outreach Tools


The best way to find the right blogger for your brand is to use a blogger outreach tool.

There are many outreach tools you can use, including:

  • Buzzsumo
  • Semrush
  • Mailshake
  • Awario
  • VoilaNorbert

All these tools can help you get the most out of your blogger outreach campaign.

They’ll help you find the right bloggers, research their content, and track their mentions online.

You can also use these tools to create email templates and track your results.

For example, with Buzzsumo you can find the most popular content on any topic, and then reach out to the bloggers who have written about it.

With Semrush you can research your competition and find the bloggers who have covered them. You can also use these tools to research blogger demographics, analyze their content, and find new opportunities for partnership.

With, you can quickly find the email address of anyone. Just enter the name of the blogger and their website, and VoilaNorbert will do the rest. and are more tools that allow you to find email addresses for any blogger or company. It’s great for finding contact information for potential partners.

Awario can help you track your brand’s online mentions. lets you find and connect with influencers. It also provides data and analytics to help you track your progress and measure the ROI of your blogger outreach campaigns.

Mailshake lets you automate your email outreach so you can scale your blogger relationships.

And lastly, don’t forget about Google Alerts. You can use it to track when your brand is mentioned online, and then follow up with the blogger who wrote about you.


Whether you are asking for a review, a backlink, or anything else, blogger outreach can be an excellent way to build relationships with other bloggers in your niche.

But as with any relationship, it takes work to maintain and improve upon. Keep these tips in mind the next time you reach out to another blogger and you’ll be on your way to blogger outreach success!

So, what do you think about this guide?

Do you have any tips of your own to add?

Please share in the comments below!

Thanks for reading. 🙂