Social media marketing tools play a crucial role in growing your business. They promote your products to a target audience and provide powerful analytics about each user clicks. Create a schedule for your campaigns, optimize them to get maximum engagements, and make adjustments in your marketing plans to drive more potential customers to your website.
Social media management tools save our marketing time which we can divert to other productive tasks like web development and content creation. They will manage social accounts for you, collect user interactions and keep a record of their activities in a single dashboard. You can respond to the inquiries, change priorities or edit the project from their itself to go with the latest industrial trends.
Today we’re going to compare two popular social media management tools, AgoraPulse and SocialPilot. Both are incredible assets to your business that will simplify your marketing tasks. I used AgoraPulse for a long time and now using SocialPilot to manage the promotions.
AgoraPulse has a beautiful and professional quality design. It is highly responsive and provides tons of options to schedule, monitor campaigns and listen to the followers. It lets you customize the posts with emojis, videos, and own images to apply a unique look to them.
AgoraPulse’s interface is stunning and it will make you addictive to the tool. They take remarkable efforts and deliver exceptional performance to simplify your social media management tasks. Learn How to Schedule and Monitor Social Media Posts with Agora Pulse.
At the same time, SocialPilot has a more simple and clean look that you will admire from the very first visit. You can access various content management tools from the left pane of the dashboard. Whether you are a fresher or expert in marketing, SocialPilot is a perfect place to start.
In four ways you can create and schedule a post with Social Pilot- dashboard, web page(with Chrome extension), curated and RSS feed contents. It also allows you to customize the posts with videos, GIF files, and own images to improve your social media engagements.
2. Managing social media accounts
Choosing the right social media management tool is essential to reach your audience effectively. Find your best traffic sources and know how much visits they send to your site each day. Make sure that the marketing service you are going to subscribe support all required networks.
AgoraPulse supports campaigns on Facebook pages and groups, Twitter, Instagram, LinkedIn, YouTube, and Google+ business page. Unfortunately, it doesn’t support Pinterest at this moment. If you are looking for Pinterest scheduling, you should go with SocialPilot.
SocialPilot supports more networks and destinations than AgoraPulse. You can connect to Facebook pages and groups, Twitter, LinkedIn profile and page, Pinterest, Instagram, Tumblr, Google My Business, VK, Xing, and Google+ with a SocialPilot account. Thus it helps you to reach more audience and generate more leads or sales of the products.
3. Keep track of your social media conversations
AgoraPulse updates you with user interactions and messages you receive on social media inbox. So you can respond to the fans and follow-up their queries right from the AgoraPulse dashboard.
It also allows you to assign messages to a certain team member who can answer the queries better. You can quickly locate account of the respondents and label or ban them from further dealing with your business in a social site.
Similar to Agora Pulse, you can manage all your social media conversations like messages and comments from SocialPilot too. Thus both tools provide a great value for your social media management efforts by allowing you to control all accounts from a single interface.
4. Monitor social media activities of your competitors
Competitor analysis is a key part of preparing an effective business plan. You should track each and every activity of similar companies to steal their promotional strategies and achieve the goals.
AgoraPulse lets you add Facebook pages of your competitors and monitor their activities including the number of followers they add every day, posts per day, engagements they receive, user interactions etc.
Choose a period for which you want to analyze the social media growth trends of your competitors. Upload reports to Powerpoint to check statistics closely and make updations in the strategies to win the competition. It also displays activities on your social media accounts in detail. Such activities include your fan strength, posts published, impressions, clicks, and engagements on the campaigns.
On the other hand, SocialPilot doesn’t provide any options to track or analyze your competitors in social media. But you can monitor your own accounts with audience growth, posts frequency, engagements, performance of individual posts and much more. Thus it provides valuable insights to modify your current marketing campaigns and expand the network.
5. Collaborate with team members
Team collaboration is another major part of your social media management plan. Divide tasks between the members and establish a timely communication with them to ensure a smooth workflow in the organization.
AgoraPulse allows you to add new team members, assign certain user roles to them to manage accounts or specific queries, and create unique user groups to better manage each section.
SocialpPilot also allows you to expand the team and assign members to handle accounts or campaigns without accessing social accounts directly. Give privileges to them to read and respond to Facebook messages if required.
6. Ease of use
AgoraPulse is easy to use and you can schedule posts either from the account dashboard or with the help of Chrome extension. It also offers iOS and Android apps to create, manage, and monitor marketing campaigns anywhere from any device you have.
It comes with drag and drop functionality to change priorities and time of your upcoming posts. Thus you can bring a content in demand to the front-end or postpone it to another moment easily using Agora Pulse calendar.
SocialPilot is simple to use and lets you schedule a post from any web page with the Chrome extension. It also allows you to re-order posts using drag and drop feature of the social media content calendar.
As we know, peak time varies with regions and social networks. SocialPilot is super easy to handle the situation and you can set different schedules for the same post to appear it on each account. Just expand your calendar for a particular date and drag a social media post (suppose, Pinterest) and drop it to another time to set a new schedule.
7. Content recycling
You may need to recycle social media posts at regular intervals to ensure regular social traffic to them. AgoraPulse is highly flexible and you can republish the contents unlimited times with the tool.
While creating campaigns, set an interval between the shares and AgoraPulse will send your posts to the selected networks at the best available time. Learn How to Recycle Your Contents with Agora Pulse; Boost Social Media Traffic.
SocialPilot also allows you to recycle contents but it has certain limitations. It lets you republish posts for up to 10 times within a chosen period. You can set a schedule for each share. It is convenient to send your posts at the peak time of different regions and networks. Learn How to Recycle Your Contents with SocialPilot to Get Regular Traffic from the social networking sites.
AgoraPulse’s plans start with $39 per month on which you can manage 3 social media profiles. If you want to connect more social media accounts, go for the medium level plan. It costs $79 per month and you can add up to 10 social profiles and 3 users to the account. Both plans offer all major social media management features like publishing, listening, social inbox, reports, competitor analysis, apps, and others.
SocialPilot is slightly cheaper than AgoraPulse and its plans start at $25 per month. You can add 50 social media accounts and 5 users to the plan. It contains bulk scheduling, analytics, content curation, and RSS feeds. The advanced features like social inbox and unlimited client management are not available in the base plan. For that, you have to upgrade to the next-tier that costs $41.33 per month.
Choose a social media management tool based on your requirements. If you are a blogger or small-scale business and content marketing is your sole purpose, opt for SocialPilot. It is less costly and you can integrate many social sites than you actually required to run the campaigns. There are very rare tools which allow you to schedule posts on Pinterest and Tumblr (I love both of them as they can divert massive traffic to your pages). SocialPilot is one of them.
SocialPilot is the best choice for agencies as well. You can add 200 social media accounts and manage unlimited clients in the dedicated plan. It is really worth your money. Isn’t it?
On the other hand, AgoraPulse is a great social media management option with advanced features like unlimited scheduling, unlimited reports, competitor analysis, social CRM, and mobile apps to utilize the platforms in full strength. It can detect and delete spam comments automatically as per the instructions set by you. Facebook audience targetting is another major advantage of AgoraPulse and you can target audience in certain countries while creating posts. It is really a useful option if your post is mainly applicable to a particular region or a list of countries. The posts dealing with shopping offers may fall into the category as they may be geographically limited.
Agora Pulse team told me many months back that they are going to add Pinterest integration very soon. But it’s not happened yet. Agora Pulse’s content management skills will increase and it will become the first choice for the marketers once Pinterest is added to the platform.
Which is your favorite social media management tool? How it helped you in promoting the business?