Semrush vs SimilarWeb: Which is the Best in 2024?

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Looking for Semrush vs SimilarWeb comparison posts? If so, this is the right place to get all  the details.

Semrush is an all-in-one SEO suite for businesses and blogs. It allows you to find profitable keywords, monitor the opponent’s tactics and do many other things to increase your traffic. SimilarWeb is a powerful alternative to Semrush for competitive research and marketing analytics.

Today, we’re going to compare these two tools to find the best option. In this post, you will find the following.

  • Semrush: Overview
  • SimilarWeb: Overview
  • Key features of Semrush
  • Key features of SimilarWeb
  • Semrush vs SimilarWeb: Comparison
  • Pricing
  • Final thoughts

Let us get started.

What is Semrush?


Semrush is one of the best SEO tools on the market. Not only SEO, but it will help you to get valuable insights in other fields like competitor research, advertising, social media marketing, and content marketing also.

Find what keywords can drive maximum traffic to your pages, how to build authoritative backlinks to them, What do your competitors to grow their business, how to market your content on social sites to generate more user clicks, and how to fix complex SEO issues on your site. Semrush is the right place to get answers to all these queries.

It is highly customizable and allows you to apply in-depth filters to retrieve any kind of information you need. So you can easily find your competitor’s top money-making keywords, individual page links, and much more using Semrush.

If you are looking for advanced competitive research solutions, choose Semrush .Trends subscription. Formerly known as Semrush CI add-on, it offers full access to Traffic Analytics and Market Explorer tools. They enable you to analyze market share of your competitors, share of visits, and many other things to evaluate your industry performance.

Key Features

  • Keyword research
  • SERP tracking
  • Traffic analytics
  • Backlink analytics
  • SEO audit
  • On-page SEO
  • Local SEO
  • Advertising insights
  • Social media scheduling
  • Social media analytics
  • Content marketing
  • Competitive research
  • Brand monitoring
  • Lead generation

Click here to visit Semrush and activate a 7-day free trial to access their premium tools without paying anything

What is SimilarWeb?


SimilarWeb is an incredible digital marketing solution for enterprises. It comes with keyword research, competitor analysis, audience research and many other tools to dominate your market.

Find top keywords that bring traffic to your competitor’s pages. Sort them based on various metrics to discover high value, less competitive keywords. Spy on opponents to get ideas regarding new content creation and product development. Monitor your advertisement campaigns to analyze their performance and compare them with competitor’s ads to improve exposure.

SimilarWeb is a good choice for businesses as well as marketers. It helps you to find new opportunities and thereby achieve the heights.

Key Features

  • Keyword research
  • Competitive analysis
  • Advertisement research
  • Referral research
  • Website analysis
  • Product optimization
  • Investment monitoring
  • Investment forecasting
  • Industry research
  • Lead generation
  • Benchmarking

Click here to visit SimilarWeb and choose a subscription plan for your business (Free signup)

Semrush vs SimilarWeb: Comparison

Semrush vs SimilarWeb: Which is the best tool for you? Let us look at their main features with the help of a comparison table,

SEOKeyword research
 Keyword gap
 Keyword grouping
 Keyword lists
 SERP rank tracking
 Backlink analytics
 Backlink audit
 Backlink gap
 On-page SEO
 Local SEO
 Traffic analytics
 SEO audit
 SEO content template
AdvertisingAdvertising research
 Social media ads manager
Social mediaSocial media scheduling
 Social media tracker
Content marketingTopic research
 SEO writing assistant
 Content audit
Competitive researchOrganic research
 Advertising research
 Brand monitoring
 Market explorer
PricingFree trial
 Money-back guarantee
 Customer supportPhone, email, tickets, and articlesPhone and articles

Can we examine these features in detail?

1. Keyword research

Start with the keyword research. Semrush has a really huge database with 20B keywords and 20M content ideas for each word. It also updates data very frequently to deliver the most accurate information about the topic you searched.


Semrush will display results along with the total search volume, keyword difficulty, CPC rate, and top 100 pages ranking in Google search results.

By default, it considers the United States as your target location and shows results accordingly. But you can change it easily from the menu to retrieve local metrics. They have keywords from more than 142 countries. So you will have no trouble finding the most searched keywords in any location.


SimilarWeb shows keywords with the total search volume, click rate and page visits from organic and paid sources. You’ll also get access to their geo data to analyze search trends, volume, and traffic share across various locations.

Their database contains over 1 billion keywords from 90 countries. Semrush is far ahead of its competitor in keyword collection and geo databases.

2. Traffic analytics

Semrush lets you spy on any website for traffic insights. It covers total organic page visits, average session duration, top pages, traffic sources, and much more.


They have 500 TB of traffic data from more than 190 regions and countries. So you can easily dig in to a competitive website to collect any information you need. It helps you to analyze several things such as audience, traffic journey, industry, etc at no extra cost.


SimilarWeb is a good Semrush alternative for traffic analytics. It helps you to understand how many page visits a website receives, from which referral sites they come, and what device they use.

Unfortunately, their geo database is much smaller than Semrush and contains information from 90 countries only. It is not free also. SimilarWeb charges extra to access geo data, audience insights, traffic metrics, etc. But Semrush Pro + .Trends customers can view and download such data without any additional cost.

3. SERP tracking

As a publisher, it is essential to keep an eye on your organic ranking positions. Track your keyword performance and optimize content according to traffic fluctuations.


Semrush comes with a position tracking tool to identify your top ranking keywords, ranking positions, and search traffic. It collects data from real Google SERP results and various public sources.

Filter results by SERP features to find how many of them have featured snippets and sitelinks. Compare them with competitive pages to detect new opportunities and increase your traffic.

On the other hand, SimilarWeb doesn’t have a SERP tracking tool. So you should use any other SEO tool to monitor ranking positions.

Backlinks play a vital role in traffic generation. There is no doubt that links from top authority sites will improve your SERP rankings.


Semrush allows you to analyze backlinks of any website easily. It will show new and lost backlinks, top anchor texts, and top pages based on the number of backlinks they have. You can filter referring domains by authority score, countries, and other conditions to detect specific backlink types.

Backlink audit is another interesting feature of Semrush. It automatically monitors your backlinks and notifies you immediately via email if any toxic links are found. Check and remove them at the earliest so as to avoid Google penalty.

Semrush’s backlink database is many times larger than that of Ahrefs and other similar SEO tools. It contains over 43.7T backlinks at this time. They take serious efforts to extend the collection and crawls 17.3B backlinks each day.

Unfortunately, SimilarWeb doesn’t have a backlink analytics feature.

5. Competitive research

Semrush is a great place to discover your competitor’s top organic keywords, market share, advertisement insights, and so on.


They are highly efficient to deliver the most comprehensive information about your competitors and thereby enable you to compete better. Find their top money making keywords and analyze their marketing as well as link building strategies. Apply them to your campaigns to improve page visits and market share.

Identify keyword and backlink gap between competitors to detect new possibilities. Create new content using rankable keywords and acquire backlinks from relevant sources to boost your revenue. Track positions and create ads if necessary, to maximize your content exposure.

Semrush has a built-in ad manager to design and monitor ads for popular networks like Facebook, Instagram, and Messenger.


Similar web is an intelligent solution to examine your competitor’s traffic and marketing strategies. It will analyze user engagement across various channels and helps you to find the best traffic source based on the time visitors spend, the pages they visit, etc.

Compare between competitors to find out your traffic share for each keyword and filter results by geography, keyword and search types. SimilarWeb can track trending keywords and most popular content on any site. Create relevant content on your site to attract new customers.

Monitor your paid search and advertisement campaigns to compare your investment with the engagement metrics like bounce rate, session duration, and pages per visit. Evaluate your competitor’s ad performance and detect their top performing ad networks to update your promotional strategies.

6. Content marketing

Top-rated content marketing platforms like Semrush are essential for creating engaging content that is loved by search engines and real users alike.


Enter a topic and it will come up with a couple of content suggestions across different categories.

Tap a card to get more details. Then, you can see the search metrics of that topic including total volume, keyword difficulty, frequently asked questions by users and related searches. If you are running a multi-author website, send the task to Trello or schedule it for a future date.


Click the three-dots icon from the top-right corner and choose an appropriate option from the list. Alternatively, choose the Create SEO template option to prepare an SEO-friendly content yourself.

Semrush will analyze top 10 Google ranking pages for chosen keywords and leave suggestions regarding main keywords, backlink sources, and content length. Create a high-quality content with their SEO writing assistant and Semrush automatically checks its readability score and SEO as you type.

Semrush’s content marketing kit is also packed with post tracking, brand monitoring, and content audit tools. The brand monitoring tool is useful to track mentions on web, forums, Twitter, and Instagram. If anyone mentions your name, you will get an email with the source details. Contact authors or influencers to build relations and explorer new link building opportunities.

Content audit is another tool to find low-performing posts on your site. Analyze suggestions and consider updating the content to boost their ranking positions.

SimilarWeb is a digital analytics solution for large-scale businesses. They do not have a content marketing feature or related tools.

7. Site audit

There are several things that may affect your search engine visibility and traffic. It includes broken links, slow speed issues, duplicate content, and more.


Semrush will help you find out what they are and fix them yourself. It is a great tool so you don’t need to hire any expert to fix complex SEO issues.

SimilarWeb is designed to provide advanced SEO and marketing solutions to enterprises. Yet it is amazing that they do not include any tools for website auditing or backlink analysis. They are essential tools for all businesses which give a clear direction in traffic generation and link building.

8. Social media marketing

Semrush allows you to schedule posts on popular social networks to increase page visits. It supports Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google My Business to automate promotions.

Semrush social media poster

So you don’t need any other social media scheduling tool if Semrush is with you. It is also useful to automatically recycle content for indefinite times.

Once again, SimilarWeb doesn’t have this feature.

9. Integrations

Semrush is integrated with leading third-party tools like Google Analytics, Google Search Console, and Google Ads to create endless growth opportunities for your business. It also offers API access to get regular updates regarding competitor’s strategies, domain tracking, search results, and position changes.

Semrush is partnered with WordPress, Trello, Zapier, and more to improve your productivity and save the time.

SimilarWeb has limited integrations when compared to its opponent. It provides API support to fetch data relating to traffic, competitors, and search results.

10. Pricing

Semrush pricing starts at $119.95 per month. If you want to get the full access to traffic analytics and market explorer, go with Semrush .Trends.

$119.95 (monthly)$229.95 (monthly)$449.95 (monthly)
$99.95 (annually)$191.62 (annually)$374.95 (annually)

It costs $200 extra per month. So the total cost for the basic Pro plan will be $319.95/month. Keep in mind that the content marketing toolkit is available with Guru and Business plans only. Choose an annual subscription plan to earn up to 16% discount on your monthly bill.


SimilarWeb is expensive than Semrush. They offer a set of basic features on a monthly or annual subscription charge. Advanced features like geographical databases, historical data, mobile data, and others need to be bought separately. Otherwise, the data collected may not benefit you as intended.

Final thoughts

No doubt. Semrush is the clear winner. It is an all-in-one platform to optimize your SEO, competitor analysis, content marketing, and social media marketing campaigns. From keyword research to advertising insights, it delivers the most accurate and up-to-date data to help you win in the race.

It is also affordable and easy to use. Semrush is best for enterprises, digital stores, and blogs to get valuable insights about their business and competitor’s strategies. They have the largest database of keywords, backlinks, domains, and traffic that ensures that you won’t miss any opportunity due to the lack of information.

If you have any queries, contact their friendly customer support and they will guide you in the right way.

Click here to visit Semrush and activate a 7-days trial to enjoy all their premium benefits for free


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