Social media has become the major place for marketing our products and contents. It has billions of users across the platforms including Facebook, Twitter, Pinterest, Google+ and others. Their circulation helps us to promote items in front of a large group without any door-to-door marketing methods.
As we know, there is peak time for every social media site and it varies by network type and region. You will get maximum exposure for the posts made in peak hours. But it is not practical for us to sit in front of the computer always and post in each social site during the best time applicable to them.
We discussed a number of social media marketing tools in earlier posts. Social Pilot is one of them which I am going to tell you in detail now. It is a great tool to schedule contents on Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr blog. The posts can be shared on Facebook pages, own groups, Google+ pages, and LinkedIn pages as well.
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After signing up, you will reach in a pretty clean dashboard where you can add favorite social media accounts, create and manage posts, create and manage team members, monitor analytics, and perform many other activities related to your social media campaigns.
Go to Accounts tab first.
Add your social networks for promoting contents on them. Social Pilot automatically creates queue schedules for each profile and you are free to manage the time slot anytime. Once you finished, visit Posts screen and enter your text or URL that to be shared.
Choose profiles from the right side of the screen. The post preview will be displayed at the bottom. You can insert images, video and gif files in the post if needed. Five types of sharing options are available on Social Pilot- Add to queue, share now, share next, schedule and repeat posts. Add to queue will send your content to the queue schedule and it will be published as per the time slot of the respective accounts. Repeat posts help you to recycle contents at periodical intervals.
Posting history and daily usage chart in the dashboard allow you to quickly check the campaign history and errors occurred if any. Analytics is another major part of your Social Pilot account where you will get the powerful insights on social media reach, post engagements, post-performance, page clicks, fans growth, audience location etc.
In short, we can say that Social Pilot is an incredible asset for the marketers to promote their contents as well as products and boost the sales. Their basic plan starts at $100 per year with 10 social media accounts and 50 posts per day. I think it’s enough for the small-scale businesses and bloggers. They also have higher level plans with increased limits and additional features. Which is your choice?