Targetting audiences is the best option to filter your Facebook posts and send them to the right people who may be interested in them. It ensures that your campaigns will run in front of only those fans who are curiously following your product as well as content updates and thereby reach the target with maximum exposure and engagement.
We already saw how to target your Facebook posts to a specific country or city via the social site’s business pages. Now I will tell you how to target Facebook audience by country or language with Agora Pulse.
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Agora Pulse is a prominent tool to automate your social media promotions and send your content across leading social networks such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. It comes with many features like content management, recycling, social media listening, competitor analysis, and detailed reports which are essential to efficiently run an online business.
Targetting Your Facebook Audience with Agora Pulse
Sign in to your Agora Pulse account first to set targets for your Facebook posts.
Click the orange color ‘Publish’ button on the left pane of the screen.
A new page will open where you can create a post for the campaign.
Choose your Facebook page followed by typing a message in the content box. It will show post preview on the right side of the screen. Scroll down there to turn on Facebook audience targeting.
Drag the toggle button to the right to enable targeting feature. Agora Pulse lets you target the audience by language and country groups. Type language name in the first field to target people based on the language they use. Enter a country name in the next field to set a geographical target for your posts. You can assign multiple languages and country groups to include all relevant people and expand social media reach for the proposed campaign. Once you finished the part, publish or schedule the post as usual.
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