Looking for the best social media marketing tools to promote products on social sites and grow your business? Do you want to know which marketing tool fits your needs?
Social media marketing is the modern form of traditional marketing. Connect your favorite social sites to run promotions and share content at optimal times when your audience is mostly active. Upload custom image or video for each network to improve content visibility and invite more user clicks.
Sharing your social media posts only once is not enough. Recycling it more often help you attract more people and increase sales. Many marketing tools automate this process to promote your products and content 24/7 even when you are sleeping or in a vacation trip.
Analytics is an essential part of marketing operations. Evaluate how users respond to your campaigns and how many of them visited pages through link clicks. Optimize content and make changes in strategies to drive more visitors.
In this post, we pick 12 best social media marketing tools you should use in 2023. They are best for businesses, agencies, and freelancers to schedule and manage social media campaigns from a single dashboard.
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Best Social Media Marketing Tools 2023
Let us get started,
1. Agorapulse
Agorapulse is one of the best social media marketing tools at this moment. It is easy to use and offers many exciting features to bring traffic to your pages from Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Create unlimited social media posts and schedule them at peak time as per your target location to reach a large audience. Agorapulse lets you add as many team members to manage your content and respond to queries. Categorize posts using labels to track them easily and leave internal notes for your teammates with instructions, feedback, etc.
Facebook competitor analysis is a unique feature of Agorapulse plans. Add your competitor’s Facebook page for comparison and analyze their growth to hack their marketing strategies and expand your business. Social CRM is another part to keep a historical record of your active users and build a strong relationship with them.
Key Features
Pricing: $49/mo/user
2. SocialPilot
SocialPilot is a budget-friendly social media scheduling tool for small businesses. It lets you create, schedule posts on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr, and monitor their statistics from a single dashboard.
There are three ways to schedule posts using SocialPilot- individually, bulk, and through RSS feed. It is possible to add team members and assign them various tasks to ensure a smooth marketing flow in your organization. Unlimited client management is another advantage of SocialPilot’s team plans. Create a white-label dashboard for your clients, connect their social accounts even without collecting passwords, and manage their contents easily to boost your marketing business.
Key Features
Pricing: $50/mo
3. SocialBee
One of the social media marketing tools we use. SocialBee is perfect for social media scheduling, monitoring, and Twitter account management. It is packed with several unique features like post categories, workspaces, and custom settings to manage client accounts.
SocialBee lets you create social content and schedule them on Facebook, Twitter, LinkedIn, Pinterest, and Instagram for unlimited times. Set a separate schedule for each account to get frequent clicks and make your website active always. Upload custom images and videos or insert emojis if needed.
If you are running an agency, creating workspaces for various clients will help you to manage content easily. Connect relevant social media accounts and apply custom settings for each client space. SocialBee also allows you to create unlimited post categories to manage similar posts from one place.
Key Features
Pricing: $19/mo
4. Crowdfire
Crowdfire is one of the best free social media management tools. It is simple to use and comes with social media scheduling, monitoring, and content curation abilities. It supports Facebook, Twitter, LinkedIn, Pinterest, and Instagram for promoting content.
Scheduling posts from any website is a good method to build relations and grow your social media account. Crowdfire suggests unlimited articles and images every day that you may be interested to share. Add them to your publishing queue and get connected with experts in your industry. It also allows you to track and respond to your brand mentions on social sites using images, GIFs, etc.
Key Features
Pricing: Free | $9.99/mo
5. Semrush
Semrush is an all-in-one platform for SEO, competitor research, and social media marketing. It helps you find profitable keywords, generate actionable content, and promote them on all your favorite social sites on schedule.
From scheduling to analytics, Semrush offers all features you expects from a digital marketing tool. It works across Facebook, Twitter, Pinterest, LinkedIn, Instagram, and GoogleMyBusiness for running campaigns. Upload custom graphics, GIF files, and add emojis if needed to improve user engagements.
Automated content recycling is a major part of Semrush’s social media toolkit. Set an expiry date and publishing intervals for your post. Semrush will automatically share your post on selected profiles to bring regular page visits. It also allows you to monitor campaign performance and track social networking performance of competitors without leaving the dashboard.
Key Features
Pricing: $119.95/mo
6. Tailwind
Tailwind is a dedicated social media marketing tool for Pinterest and Instagram promotions. It provides an end-to-end solution for visual marketing and lets you discover contents, schedule posts, monitor campaigns, analyze the social reach from a single platform.
Key Features
Pricing: $9.99/mo
7. Buffer
Buffer is a popular social media management tool for companies and professionals. It supports all leading social networks like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to create and manage posts.
Buffer is an affordable social media solution to promote your products and target customers in a variety of ways. Monitor your campaign statistics to know how they performed. If needed, redesign your marketing strategies to boost post engagement and user clicks.
Add team members and assign each social account for them. They will keep update users with your latest product releases or offers and respond to queries fast. Buffer is integrated with more than 60+ third-party services to deliver all required services from one place.
Key Features
Pricing: $15/mo
8. Canva
Canva is our favorite graphic designing platform to create stunning images for websites and social media. It offers thousands of high-quality templates to build designs in recommended sizes for each network.
Pick a template, edit, and insert free stock photos to represent your content. Canva is partnered with third-party services to access their rich library of photos, videos, and other graphic assets without leaving the dashboard. It also allows you to schedule content on popular social sites along with a caption, custom link, and hashtags.
When your design is ready, instantly share or schedule it on connected accounts to attract visitors. It supports Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr for direct publishing.
Key Features
Pricing: $12.99/mo
9. Hootsuite
Hootsuite is a powerful tool to schedule and monitor your content on social media. It allows you to automatically schedule posts on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube either individually or in bulk.
Hootsuite enables you to schedule posts from anywhere on the web via mobile app and Chrome extension. It provides a full report of your social channel activities to track trends, measure team performance, and make changes in the strategies if required.
Social media monitoring is another major part of the tool. It lets you create unlimited social streams to hear what people are saying about your brand, competitors, and industry. Users can filter conversations by keyword, hashtag, location, and quickly respond to them as a team.
Key Features
Pricing: $29/mo
10. Planable
Planable is a cheap social media marketing tool. It helps you reduce the social media management time by 90% and reach a large audience with recurring posts. It supports Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn.
Add team members with different access levels, create posts, and edit images without leaving the interface. Create workspaces aka virtual private rooms to collaborate with team members and manage separate client accounts. Send posts for approvals, review, and publish – all from one place. It is mainly designed to enhance the team collaboration and speed up the workflow in your organization.
Key Features
Platforms: Desktop, iOS, Android
Pricing: Free | $9/mo
11. Social Champ
Social Champ is a relatively new social media marketing tool. It helps you create and manage campaigns on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube.
There is a clean and intuitive dashboard where you can schedule and monitor content from one place. Create posts, upload custom images, add emojis, and set location tagging for Instagram posts. If you are running an agency, the workspace feature is useful to separate and manage social accounts for multiple clients.
Instagram Business account users can publish content directly on their profile. For personal accounts, notification option is available. Content recycling is another advantage of Social Champ. It automatically recycles your evergreen posts to bring regular traffic to them.
Social Champ is free for up to 3 social accounts. Their premium plans start at just $26/mo with 12 social accounts, 2 team members, and unlimited post scheduling.
Key Features
Pricing: Free | $26/mo
12. CoSchedule
CoSchedule is yet a prominent service to promote your content and read all your social media messages in one place. It allows you to schedule posts in bulk, share them instantly, or publish at the perfect time to get more mileage. It supports Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Tumblr.
You can easily view and monitor marketing campaigns through a beautiful calendar. It is useful to fill the gaps and reschedule contents with a drag and drop feature. Turn on ReQueue to intelligently share your posts at peak times of each network for maximum exposure.
Key Features
Pricing: Free | $29/mo
Are you using any social media marketing tools? Which is your favorite? How it differs from others? Feel free to share your feedback through comments.
Read Best Hootsuite Alternatives for Social Media Management
Great list!
Maybe you could include one more social media tool – Snoopreport https://snoopreport.com. It tracks user actions on Instagram as likes, comments and follows and provides weekly and monthly reports with metrics that help to research user insights and update a marketing strategy.
Hi Clara,
I was not aware the suggested tool. I will check.
Thanks for your comment. Keep in touch,
Great list!
Maybe you could include one more social media tool – Snoopreport https://snoopreport.com. It tracks user actions on Instagram as likes, comments and follows and provides weekly and monthly reports with metrics that help to research user insights and update a marketing strategy.
Hi Clara,
I was not aware the suggested tool. I will check.
Thanks for your comment. Keep in touch,
Hi, a great article, really helpful! It’s a bummer you didn’t include Kontentino though – it’s an intuitive social media tool tailored for agencies and their clients and it is making team collaboration and content approvals more effective. You can try it for free at kontentino. com and maybe we will make it into your next list ?
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