The search engine Google has been belittling the worth of certain links since the inception of the Internet. There are reasons for Google to dislike some links. For example, back in 2005, the search engine company ignored links that are irrelevant, links that fail to represent an actual recommendation or those which are spammy. It means that you need to get rid of irrelevant links from your website that could serve as a ranking factor if you do quality link building. A true link indicator is when some publisher links to your website, as it’s related to the subject or topic and proves helpful.
According to an article published on https://www.inc.com, if you have unique content and still not ranking in the search engine results pages (SERPs), you need to think about your link building tactics on a serious note. First, you need to find links. You will have to do some research on keywords (KWs) and phrases, which are essential for your business. You need to collate a list of authority sites that are relevant to your business so that they can link back to you.
Then, there are some link building tactics, which are popular but you must avoid. Here are the five accepted link-building strategies to avoid:
1. EDU discount link building
It is a link building idea offering a discount link-building process leading to a penalty. Therefore, avoid it at all costs.
It is an instance of a vague link building strategy. Receiving something in return for a link is nothing but a paid or promotional link. Did you know that the search engine giant Google penalized Overstock.com back in 2011? That is because the website offered discounts to the students of a university in return for links. The website Overstock.com seemed that it was providing university discounts in return for some links to the site’s product web pages. A university published a document such as a PDF containing discounts that were meant for the university pupils.
Unhappily, for the website Overstock.com, the document seemed to include the text of the outreach with guidelines as to how to link to the product pages of the website. Today, the said PDF has no existence, and then the site Archive.org includes a snapshot of the same.
Stay away from SEO people, who are still supporting discount link building, as it defies Google’s guidelines. Avoid this tactic if you do not like to be penalized.
2. Historical data link trap
The tactic is from some patent-related historical data covering outbound links, inbound links, how quick links are attained, how frequently new, fresh content is posted, and things like that.
One of the essential parameters that are related to link building has something to do with including links to a web page without the need to update that page. Then, Google has said that just because certain things are used in research or in a patent, it does not imply the same is in use.
In addition, the aged the patent is, the more is the chance that some other algorithm developed to make it look out of date. Therefore, you do not know whether something such as this is in actual use, however, it is a thing to keep in mind. Google does have snapshots of the web and it includes those of the condition of the linking patterns. The usual and easy to spot error is integrating a link to a current web page. If you have some more doubts about quality link building, you can look up platforms such as Social Market Way Agency or similar ones.
3. Content marketing links
No, it isn’t about guest posting and about some kind of content marketing instead. As far as content marketing is concerned, it means many things. A true and authentic version is keen on publishing articles on an individual’s own website to show that the site has some authority and represents it as a thought leader. The goal is to build a useful resource to generate links and support.
The other type of content marketing is appointing a writer to compose an article and publish the same on a third-party site, adding a link to the client within that article. Such type of articles does not usually include a revelation that a payment was given to the person who wrote the article as well as the link. That is pure marketing or advertising. When there is an exchange of money for a link, it is nothing but promotion done for advertising reasons. Now, that might defy the FTC guidelines.
4. Free products link building
It is one more deviation of a promotional link. The exciting aspect about this strategy is that it could be against the law actually as, it might breach FTC rules against publishing reviews, which were paid for in the form of samples, products, or any other kind of reward. There are FTC rules regarding the use of testimonials and endorsement as far as advertising is concerned. You will find it easy to understand FAQ related to endorsements online.
5. Sponsored links
According to experts, it is quite improbable that a charitable event would generate links from a significant perspective. It is the same as a viral link campaign. The quality links are from a perspective that is relevant to your theme or topic of a web page on your website, which is about that theme or subject. Such type of link is suitable and useful. That is the reason why a few SEO experts support them. These links are easy to attain, which is beneficial for the link builder but then not so great when it comes to the client. Such links will not help your client’s website to rank high in the SERPs. To be candid, sponsored links are good for your business because if your main intent is to acquire a link, then the webspam department will work on it and take appropriate action.
When it comes to link building strategies, they have numerous trends. When building links, you should try to figure out the history behind some of the strategies. It is also essential to determine how Google uses links.