Blogging is a great way for any business to build their online presence and spread the word about their products and services. But to make your blog a success, you need to make sure that people are reading what you have to say. In this article, we will look at different ways this can happen.
Traffic is the number one goal for any website. It’s also hardest to get. There are many ways to increase blog traffic, but most people struggle to find the right tactics. You can try social media marketing, SEO or email newsletters.
Search engines like Google and Bing reward blogs that regularly add new and relevant content to their blogs. The more content you add, the higher you’ll rank in search engine results. The more traffic you get, the more people you reach, and the more money you make.
Let us explore the proven strategies that experts use to drive more traffic to their pages.
1. Be consistent
Consistency is important in blogging because it helps people find you. A consistent schedule helps them anticipate when they will see new content. It also helps them connect with you. If you are consistent in your blog posts, they will learn to wait for your content.
That doesn’t mean you have to publish every day. It is enough to write once or twice a week. But there should be frequent updates to reflect recent changes. If you are promoting a product, make sure that its latest details including features and offers. The regular posting will help you to earn more traffic from search engines and social sites also.
2. Choose right keywords
Search engine optimization or SEO is a crucial aspect of blogging. This is where keywords and keyword research comes into play. The first and foremost rule of blogging is to choose a good topic and write about it.
The next thing is to choose a keyword for your blog. When you choose a keyword, make sure that it is not too general and too simple. The keywords should be specific and should be related to your content. There are a number of free keyword research tools online that you can use to choose the right keyword for your blog.
3. Write catchy titles
The title is the first thing your readers see, so it has to be good to grab their attention.
So what are some tips on how to write a catchy title? First of all, you have to be clear with your title. You can’t just throw random words together to form a title. You have to think about your target audience. Who are you writing for? What are they interested in? What questions are they looking for answers for? That way, you can write a title that will pique their interest.
Using power words in titles can attract more search engine users to your blog posts. “How to”, “Top 10” and “Ultimate guide” are some common keywords that visitors love to see and read.
4. Meta description
Meta description is the HTML attribute that describes your page to search engine users. The description meta tag is very important for your pages because it is often used by search engines to display snippets of text under the link to your page in SERPs.
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. Besides, Google sometimes uses the description meta tag as a snippet for your page, which means that you can control what users see before they click through to your site. Therefore, make sure the description you create is enticing and concise to convince searchers to click through to your site.
5. Create share-worthy content
You need to create content that people want to share. It’s as simple as that. The most effective way to do this is to make sure you are creating something unique.
It means you can no longer copy and paste the same information from other blogs. If you want to create content that is worth sharing, you need to think like a journalist, which means you need to study, study and discover what makes sharing content worthwhile.
High quality content also increases your SEO. When it comes to creating content, there are many different approaches you can take. The easiest way to create share-worthy content is to generate evergreen content. Evergreen content is content that is relevant for a long period of time. It’s useful and relevant for many different people and you can share it at any time.
6. Add images
Images are other excellent source of traffic. They will make your content more attractive and engaging. Add light-weight images and screenshots whenever required.
If users can understand your topic better by seeing an image, then it’s worth it to add one. However, when you’re looking to add images to your blogs, there are certain things to keep in mind. The images you use should be relevant to your blog post. If you’re writing about cars, then it’s much better to add images that are relevant to cars, not something that has nothing to do with cars.
It is also necessary to optimize images with relevant title and alt attributes. This way, they can drive more traffic from search results. Pinterest and Instagram other popular places to get more visits from image shares.
7. Links to other internal posts
Internal linking is the practice of linking from one page to another within your own site. For example, if you have a blog post about your new business, you could mention the word “blog” in the post. Then, link it to another page dealing with the topic “blog”. This strategy is useful to boost your internal traffic and reduce bounce rate.
Linking is one of the most powerful ways to improve SEO. By linking to other relevant pages on your website, you’re telling search engines that your content is related to that content. You’ll also be sending a signal to users that the content is related and that they might be interested in clicking on the link.
7. Engage with your audience
Engaging with your audience can be one of the best ways to increase blog traffic. Don’t just sit back and wait for your audience to engage with you. Find ways to engage with them, whether it’s through social media, commenting on articles, or getting involved in the blogging community.
Readers will often be more inclined to come back to your site, comment, and share your posts with others. And the more you engage with your audience, the more likely they are to engage with you. Start by listening to your readers. Engage with them by asking questions, responding to comments, and offering up relevant content.
8. Use social media
Social media is a great way to increase blog traffic. When you write a new blog post, make sure it is shared with all your social media accounts.
One of the best ways to do this is to schedule your social media posts with something like SocialPilot. This way, you can sit down and write content and then schedule it to publish on your social media accounts at peak times. Find when your target audience most active on social sites and schedule content accordingly. It will help you to maximize user engagements and drive more traffic to your content.
9. Write guest posts
Guest blogging is another way to build a strong blog audience. If you have a blog that is constantly updated, writing a few guest posts on your guest for other blogs is a great way to get exposure for your blog.
Make sure you always link to your own blog in the Author Bio section so you can get a few more clicks from people reading the posts. It may take a lot of work, but it will help build your readership and credibility in your space.
10. Build email lists
Creating email lists is a proven way to increase the number of readers of your blog. When you have an email list, you can easily communicate with your readers and send them content of interest.
When you send interesting new information to your readers, they will start to trust you more. This will make it easier to sell your products and services.
Some bloggers offer free products to their email subscribers. When you create an email list, you can send links to your subscribers to your free products. You can also sell your products and services through your email list.
11. Add social share buttons
Most of the time, people don’t share an article just because they like it. Adding social media icons encourage them to share your content with their network.
You can do it either by installing a WordPress plugin or adding code manually. After installation, make sure that buttons are working and readers can share content on groups and pages on all popular networks. Social media groups work like an email newletter and best to reach thousands of visitors in a single click.
12. Create podcasts
A podcast is basically an audio or video file that can be downloaded or streamed via the internet. By creating your own podcast, you can reach out to your audience on a more personal level.
There are many different ideas for podcasts you can create, including audio interviews, video tutorials, audio books, etc. Many businesses have been able to use podcasts to get their products and services in front of millions of people.
The main advantage of podcasts is that users can listen to them- while traveling, jogging, etc- at their convenient time using an ear phone. So they don’t need to spend much time in front of the computer to read the full content.
13. Use videos
By now, you may have heard about the power of videos in content marketing. But how do you use videos on your blog to attract more visitors?
Video marketing is one of the fastest growing trends in digital marketing. Video content is not only more engaging than traditional text, but it can also help increase traffic, customer conversions, and brand awareness. A latest research shows that 73% of businesses said they plan to create more videos in 2022 than they did in 2021. Additionally, 60% of marketers planned to change their video budgets in the next year. With video being so important, you need to use it on your blog to get more traffic.
They will also help you to boost affiliate marketing and AdSense earnings significantly. Create a YouTube channel and upload your videos to build an additional source of income for your blog.
14. Add infographics
Infographics are a great resource for people who want to learn. They are a visual representation of data that is incredibly easy to digest. They are perfect for traffic generation also.
When you post an infographic on your site, you give people something to look at. It doesn’t matter if the content is stunning or has nothing to do with your place – if it looks beautiful, it will be shared. This means that your infographic will reach more people than other people, and these people may become loyal readers.
15. Build backlinks
Backlinks are an important SEO factor to consider. If you want to improve your search engine rankings, you need to focus on building quality backlinks. The more backlinks you have, the more search engines will trust your site.
According to a survey of 7,000 SEO experts, 43% of respondents rank backlinks as the most important factor in improving search rankings. Recently, Google also stated that links are one of the key ranking signals and that they are taking steps to reduce the value of links that affect the user experience. Since there is so much on the line, you want to make sure you make the most of your efforts.
There are several ways to create high-quality backlinks for your blog. They include guest posts, mentions, testimonials, and many others. Read this post to learn about different link building methods and increase your SERP rankings.
16. Run an SEO audit
An SEO audit is a technical analysis of a website that determines how search engines crawl, index, and rank a site. Many factors go into a good SEO audit, but the most important thing is to make sure the site is set up in such a way that search engines can crawl and process content in a way that users can experience well.
The primary goal of an SEO audit is to identify problems for search engines on the site so that they can be resolved. To do this, an SEO company or software will crawl a site and analyze several different factors, including how well the site is equipped to handle crawlers, how well the site is optimized for search engines, and how well the site works in search results.
17. Check website speed
Website speed has a huge impact on user experience and traffic. I’m sure you’ve heard the old Internet adage “First impression is the last impression.” This is especially true when it comes to your website.
A slow site can make visitors leave before they even have a chance to convert. A fast site can make visitors more likely to convert by putting them in a good mood. We all want that, right?
With the recent algorithm changes, Google gives preference to Core Web Vitals in ranking content. So it is essential to load your pages faster on both desktop and mobile devices. Scan your site with a page speed test tool like GTMetrix. Follow improvement suggestions to optimize content and increase speed.
18. Use a light-weight theme
There are many easy ways to increase blog traffic. But what is the most important of them?
While some people say you should post more often, others will argue that you should post better content. Some say you want to expand your audience, while others tell you to optimize your site for search engines. All these people are right! You have to follow all these steps to get more traffic, but there is one thing that is most important of all.
If you want to increase your blog traffic you need to make sure your theme is lightweight and SEO-friendly. It is highly recommended to use a theme with a lightweight framework. In this case, I recommend using a blog theme with a lightweight framework like GeneratePress or Astra Did you know that they are lightweight and gives you the full control in customization?
As a blogger, you know how hard it is to get more traffic. But what if you have a tool that can help you do that? Well, you do.
This is called accelerated mobile pages or AMP for short. AMP is a Google-backed technology designed to load your pages faster on mobile devices. This is part of Google’s initiative to speed up the web, benefiting all users. If your theme is mobile-friendly, you can ignore this part. Otherwise, install an AMP plugin on your blog.
AMP is a powerful solution to improve user experience and boost rankings on mobile searches. It can also bring notable changes in Google AdSense earnings also.
20. Run giveaways
Content marketing is a way to build your brand and market your products or services. One of the ways to help with this is to run a giveaway.
A giveaway is where you give away one or more items to one or more people in return for them visiting your blog and reading your article. You can also offer a “first to share” type giveaway. This is where the first visitor to share will be entered into the giveaway. There are many different ways to run a giveaway, and once you get the hang of it, you’ll be able to run one that is interesting and fun for your audience.
21. Update old blog posts
A lot of people think that if their blog post is not bustling with traffic, it is not good. Well, other than the fact that it’s not true, you should know that there are other ways to increase blog traffic than SEO (Search Engine Optimization).
If your content is not getting the traffic it deserves, don’t worry. You can boost your traffic through old posts by doing some updates. Unfortunately, many bloggers forget about this task and they don’t update their blogs often. It means that their content is old and it has no value to the reader. It can happen that some bloggers simply don’t have time for this task.
You must know that the search engines like fresh content. By updating your old posts, you are creating new content that can be indexed by the search engines.
22. Create ads
Articles do not happen overnight. It takes a lot of time and effort to produce a good piece of content. However, you need to remember that content creation is just the beginning. A lot of people stop there. They just write articles and then hope that readers will come on their own. That’s not always the case. Instead, you should be trying to find ways to promote your blog on social media sites.
Advertisements are a quick way to get your content in front of a larger audience and increase your blog traffic. Internet advertising is an extremely popular form of advertising, so popular in fact, that it is used by all kinds of businesses.
Search engines and social sites are best places to promote your content with target keywords. You can create an advertisement by making a post with a call to action.
I hope you enjoyed the article about how to increase blog traffic. If you have any queries, feel free to ask through the comment form below.