7 Best WordPress Image Optimizer Plugins Compared (2024 Guide)

Best WordPress Image Optimizer Plugins

Images bring more traffic to your pages. At the same time, they may slow down your website also. So you should optimize images properly to reduce their size and serve them faster on the target browsers.

There are several free and premium WordPress image optimizer plugins available on the web. They can automatically compress your images without losing quality and scale them according to the user device types.

Today, we pick the 7 best WordPress image optimizer plugins that can optimize images in different ways to speed up pages and boost your search engine rankings.

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Best WordPress Image Optimizer Plugins

Here we go.

1. ShortPixel

shortpixel plugin

ShortPixel is a powerful image optimization plugin for WordPress. It is light-weight and allows you to optimize images or PDF documents easily. Lossy, Glossy, and Lossless compression types are available with the plugin to handle your JPG, PNG, and GIF files.

WebP conversion is another main advantage of ShortPixel. So you can convert any image type to WebP to improve speed and boost your search engine rankings.

Key Features

  • Automatically compress images on upload
  • Bulk image optimization for already uploaded images
  • No maximum file size
  • Optimize gallery and slider images
  • Ability to restore original images in one-click
  • Keeps original images in a separate folder
  • PNG to JPEG conversion
  • Support Retina and AVIF images
  • Option to remove EXIF data (GPS position, date and time, etc) from images


ShortPixel has monthly, lifetime, and dedicated server plans for image optimization.

  • Monthly: $9.99/mo for unlimited image credits for all your websites. Or $99.99 per year.
  • Lifetime: One-time plans start at $19.99 for 30,000 images. Pay $29.99 for 50,000 images, $29.99 for 50,000 images, $49.99 for 1,00,000 images, or $99 for 250k images.

Demo & Download

2. Imagify


Imagify is a great image optimization plugin from the team behind WPRocket, the popular caching plugin for WordPress. It will optimize and re-size your blog images automatically to reduce their loading time and boost your traffic.

Imagify has three compression levels- Normal, Aggressive, and Ultra to process JPG, PNG, and GIF files on your site. Free account holders can optimize images with up to 2MB size. But there are no such restrictions for premium users.

Key Features

  • Optimize images on upload
  • Stores original images in a separate folder
  • Keep or remove EXIF data from images
  • Ability to create and display WebP images
  • Bulk image optimization in one-click


It has monthly and annual pricing plans in different ranges.

Monthly: Start at $5.99 for 500 MB of data per month or $9.99/mo for unlimited data.

Yearly: Annual plan customers will get 2-months free with their subscription. Pricing starts at $59.9/year for 500 MB of monthly data. The Infinite plan is the uppermost in this category that can handle unlimited image data at $99.99/year.

Demo & Download

 3. Optimole


Optimole is another fantastic WordPress image optimizer plugin with many advanced features like custom image CDN, lazy loading, watermarking, etc.

It can automatically compress, re-scale images, and deliver them in the right-size to the end-user device. With lossless and lossy optimization types, Optimole can reduce your image size significantly and thereby load them faster on all device types.

Custom image CDN is the major advantage of Optimole premium subscription. It lets you serve images from the high-speed CDN with more than 200 server locations around the world.

Key Features

  • Optimize and compress images automatically
  • Cloud-based operation. So it doesn’t create any burden on your server
  • Page Builder support
  • Fast image CDN
  • Watermark images to prevent theft
  • Support Retina and WebP images
  • Lazyloading


Optimole has monthly and annual plans to extend free limits and add priority customer support and a custom domain to the plan.

Monthly: Start at $27.02 for 40,000 monthly visits. It offers five more plans to optimize up to 10M monthly visits.

Yearly: Annual plan customers will get 2-months free usage with the subscription. Plans start at $22.52/mo for 25,000 monthly visits (Annual payment). There are various pricing plans available to optimize up to 10M images per month.

Demo & Download

4. Gumlet


Gumlet is our favorite choice to optimize images and boost website SEO. It automatically scales, compresses images, and serves them in all modern formats including WebP, AVIF, etc.

It utilizes both Amazon Cloudfront CDN (200+ global Edge locations) and built-in custom CDN (8 global Edge locations) to reduce your image loading time. If you are not interested in serving them from a third-party domain, a custom domain (CNAME + SSL) is also there to meet your requirements.

Key Features

  • Unlimited image optimizations
  • Image API
  • Automatic responsive images
  • Amazon CloudFront CDN
  • Gumlet CDN
  • Free custom domain (selected plans)
  • WebP and AVIF support
  • Analytics per site
  • 99.9% uptime SLA


Gumlet has monthly and yearly plans to extend bandwidth limits and activate advanced features free CNAMEs, user accounts, white-labeled client reports, etc. They have separate plans for image and video optimizations.

Monthly: Start at $39 per month per site for 300 GB image bandwidth. The Business plan costs $250 per month for 2500 GB bandwidth.

Yearly: On annual plans, you will get 2 months free. Pricing starts at $32 per month for 300 GB bandwidth or $199 per month for 2500 GB bandwidth.

Demo & Download

5. Smush


Smush is a free WordPress image optimizer plugin with more than 1 million downloads. It will compress, re-scale, and lazy load images to boost and deliver a better user-friendly experience to the visitors.

Unlike the above-mentioned plugins, Smush free users can optimize unlimited images per month but in lossless quality. The maximum file size is 5 MB and bulk optimization is also possible with up to 50 images in one-click.

On the other hand, premium users can further optimize images 2 times with 32 MB maximum file size and unlimited smush in a single click. It also allows you to server images using a custom image CDN from 45 server locations throughout the world.

Key Features

  • Automatic optimization
  • Directory smush
  • Detect incorrect image sizes
  • Lazy load
  • Supports PNG, JPEG, and GIF files
  • PNG to JPEG conversion
  • WebP conversion
  • Fast CDN


Smush Pro has monthly and yearly pricing plans.

Monthly: Start at $7/month for 1 site, $14/mo for up to 5 sites, and $29/mo for a maximum of 25 sites.

Yearly: Available at $70, $140, and $290 per year respectively.

Demo & Download

6. Optimus


Optimus is another awesome WordPress image optimizer plugin. It automatically compresses images on upload with a maximum file size of 100 KB in the free version and 10 MB in the premium version.

The plugin is developed by KeyCDN and allows you to process unlimited images in unlimited projects. It converts JPEG and PNG images to a smaller size to deliver them faster on desktop and mobiles. It also supports WebP conversion to further improve your page performance and traffic.

Key Features

  • Automatic compression on upload
  • Lossy and lossless compression
  • Bulk optimization
  • Keep or remove EXIF image data
  • Option to exclude original images from optimization


Optimus has two types of pricing plans- for individual projects and for client projects.

Optimus HQ(Personal) is available at $29/year and Optimus HQ Pro (Client) is available at $149/year for unlimited images.

Demo & Download

7. EWWW Image Optimizer


EWWW Image Optimizer is not only an image optimization plugin but can compress PDF files also. It can perform smart compression of images to reduce their weight drastically, by preserving full-quality and boost your website performance.

The plugin supports JPEG, PNG, GIF, PDF files and also WebP for conversion. Scheduled optimization is also possible with EWWW Image Optimizer to handle unoptimized images on schedule and increase your page speed score.

Key Features

  • Bulk optimizer
  • Choose different optimization levels for various file types
  • Option to include or exclude certain folders from compression
  • Highlight images that need to be re-sized
  • Ability to keep or remove the metadata
  • Lazy load images
  • JPG to PNG conversion
  • PNG to JPG conversion
  • GIF to PNG conversion
  • JPG/PNG to WebP


EWWW Image Optimizer has three pricing plans with monthly or annual billing cycles.

Monthly: $7/mo for unlimited CDN images on 1 website with 25 GB monthly bandwidth, $15/mo all basic plan features for 10 websites with 200 GB bandwidth, or $25/mo for unlimited websites with 400 GB bandiwth.

Yearly: $70/yr for unlimited CDN images on 1 website with 25 GB monthly bandwidth, $150/yr all basic plan features for 10 websites with 200 GB bandwidth, or $25/yr for unlimited websites with 400 GB bandiwth.

Demo & Download

Are you using any WordPress image optimizer plugin on your blog? Let us know your feedback or suggestions through the comment form below,

Read The 7 Best WordPress Caching Plugins to Speed Up Your Website