What lies beneath Google’s algorithm is not always public knowledge. It makes it difficult for website owners and businesses to figure out what Google is looking for when it comes to authentic websites.
According to an article published on https://www.entrepreneur.com, one of the common misconceptions related to quality SERP rankings is the significance of white hat SEO or link building strategies. It means that a business creates a quality product or service that individuals would like to link to, and over the months the website’s rankings will increase in the search pages. However, Google warns businesses about spammy link building practices that would penalize a site heavily.
If you own a website for business, adhere to Google’s link building guidelines. You must avoid buying links from other sites or getting unrelated websites to link to your site.
Google solved this problem in 2015 with an all-inclusive guideline to explain search quality rankings. It allowed webmasters to develop relevant websites that would evade the penalties after Google’s major algorithm updates such as Panda and Penguin. Google, after it rolled out the algorithm updates, penalized low-quality sites, and duplicate content. To make you understand better, here are three cool tips for quality link building in SEO:
1. Figure out what other website owners are doing
When you plan to build quality and relevant links for your website, it is important to know what your competitors are doing. What strategies are they adopting? What is their secret sauce recipe that you do not know? Where are they beating you in competition? What are their best practices? Where are you going wrong? These are the questions to ask before implementing a link building strategy.
You will find many tools online such as the common backlinks tools to find out more about inbound links to your website. Yes, you need to study and learn. With the use of the tool, you can enter at least 10 websites to determine which of the backlinks are common. If most sites have a common backlink from a particular site, that website is reliable and has quite an authority in the industry.
When you know what your competitors are doing to rank higher in the SERPs, you can create a solid link building strategy that will help your website to rank among the other authority sites. It is as simple as that. At the end of the day, internet users should find your web pages useful and access the information they want.
2. Write quality guest posts
If you want to make your website rank in the SERPs, you should take the initiative. No one else is going to help you. You can start guest posting on quality and related sites to make your mark in the industry. You should write about a topic that is unique and will add value to the readers. Your content should sound authoritative, implying that you have enough knowledge in the domain you are writing about to attract visitors to your site. You should appear as a subject matter expert. You can research on SEO tips, tricks, and writing quality posts. You should introduce a new idea and not something that people already know. Your content should stand out from the rest. That is because publishers are extremely finicky about approving guest posts. They have the final say which content to approve and which to reject.
When you pitch for a guest post, you must read the platform’s guidelines carefully. Understand the tone and voice of a publication. What topics they want you to write. You must churn out high-quality, relevant, informative, and actionable content for the readers. Your write-up should add some value to the users. Make sure that you abide by the publisher’s guidelines before you start writing.
To make the most out of guest posting as a link building technique, you will require relevant links within the content, different anchor text to help Google understand that your website is a relevant source for a set of keywords related to the topic. Do not promote your products or services directly in your guest post. Write informative content about how your products will make a user’s life simpler or how your services will solve the problems of customers looking for something very specific.
3. Develop healthy business relationships
Once you know how to target your customers, it is essential to building good business relationships with prominent companies. When it comes to entrepreneurs, business executives, and journalists, they hate spam. They will overlook requests from unknown people. So what are you supposed to get their attention without annoying them?
Well, get involved with their community, which is the best way to show that you matter. For example, on a site like Huffington Post, piquing the interest of the blogging team is as simple as linking your social media profile and making comments after reading a long-form article. When it comes to Huff Post, a community- based blogging platform that motivates and values the contributions of the members. You may also connect with their staff by looking for their names and email IDs, on specific articles or Huff Post’s masthead.
All businesses have their contact details on their website. Start with a conversation with the company; tell them who you are, what you sell and offer useful tips and ideas to the staff. These little things seem trivial yet matters a lot in the end. It will help your business get exposure and get your brand name in front of the right people. These individuals will notice you when to post quality content on your website and use you as a source.
It takes time to develop business relationships and does not happen overnight. Therefore, you need to show your patience before things turn in your favor. It should be a mutually beneficial business relationship.
Now that you know about these tips and tricks, start building quality and relevant links to establish your credibility in the industry. When others can do it, so can you. Take the leap of faith and make an effort.