Backlinks play a vital role in SEO and organic traffic. Search engines count them as votes and place your links in the top results based on the number of votes or backlinks you received.
So it’s essential to build high-quality backlinks to improve your search engine rankings and page visits. They will also help you to increase domain authority and grow your business.
Follow proven strategies that actually work to create a strong backlink profile for your website and thereby dominate the market. Spy on your competitors to identify their ranking keywords, referral sources, and new link building opportunities.
Are you still in the confusion?
Don’t you know how to start and where to start building links?
Use a backlink checker tool. It allows you to check the backlinks of any website easily. Analyze your competitor’s backlinks to determine their strength, status, traffic, and other search engine influential factors. By exploring the links, you can steal the SEO strategies of your competitors to win the game.
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Today we pick the 6 best backlink checker tools in this post. Let us check them in detail.
Semrush is a prominent platform for link analysis, keyword research, and SEO. It will examine your competitor’s backlinks and display them with every information you want to know including link attributes, country, anchor texts, and so on.
Sign in to your Semrush account and enter a domain address in the search box to explore. Now you will see the total organic traffic, backlinks, and ranking keywords for the website.
Click Backlinks from the left pane to uncover the link building practices and outcomes.
Switch in between tabs to get backlinks overview, referring domains, referring IPs, anchors, indexed pages, etc for the domain you entered. SEMrush lets you know the backlink types, how much of them are from the texts or image or other modes.
Using SEMrush you can also monitor total dofollow link percentage, link growth, and top countries and TLD zones sending the most backlinks to the site. SEMrush’s capability to identify toxic backlinks makes it a unique platform to remove bad backlinks from your domain profile. It also allows you to disavow those links on Google to avoid penalties imposed by the search engine giant.
Price: $99.95 per month (onwards)
Ahrefs is the most comprehensive backlink checker tool to monitor and evaluate backlinks. They have a huge backlink database that serves accurate and the latest information on a website’s link profile.
Sign in to your Ahrefs account and enter your competitor’s website address in the top search box. Hit on the enter key or search icon to start spying.
Now you will see detailed statistics of the site that contains its Ahrefs rank, domain rating, backlinks, referring domains, etc.
Click Backlinks from the left pane of your screen. Ahrefs should bring all backlinks your competitor has with the details like link type, platform, language, traffic, and others. Filter results to detect powerful backlinks which can influence search engine rankings and traffic. Contact those referring domains to get a link back to your website through content and similar sources.
Ahrefs is a great tool for web publishers to fill up the loopholes in content creation as well as link building. It will also help you to generate new keyword ideas and increase traffic from search results. The clean, user-friendly interface and competitive features make it a perfect option to supercharge your SEO efforts and boost rankings.
Price: $99 per month (onwards)
BuzzSumo is a fantastic backlink checker tool to count your individual page backlinks. Whether you are a content marketer or blogger, BuzzSumo is best to get new topic ideas and find out the subject that people love to share or engage with.
Enter a website address to locate their most shared posts. Know how many engagements they got from each social network and how many times they shared. It will also display the number of backlinks each page has. In short, BuzzSumo is a matchless option to detect viral posts on any website along with information like most engaged content type, top referral channels, content length popularity, and most engaged domains.
Price: $99 per month (onwards)
4. Uber Suggest
Uber Suggest is a free SEO tool launched by Neil Patel for keyword research and backlink analysis. It provides valuable insights on a website’s traffic, keywords, and marketing strategies.
There is no need of creating an account on Uber Suggest. Enter a domain address that you want to spy on in the search box. The app will analyze your site and show statistics which contains domain score, backlinks and referring domains. It will also display the referring page URL, link type, attribute, and anchor text to get a closer look at your competitor’s link profile.
5. Moz Link Explorer
Link Explorer is a free backlink checker from Moz. It allows you to monitor your competitors in detail and collect all data to fuel your link building as well as content creation methods.
Enter a domain address to get ideas about its authority, backlinks, ranking keywords, and inbound links. Using Link Explorer, you can easily track the link growth and metrics of a website for a certain period.
Moz is a powerful software that helps you to boost SEO and digital marketing campaigns through expert tools and analytics. Link intersect is another notable feature of Link Explorer. It is useful to compare your website with others to detect new link opportunities.
Price: Free with limited features, $179 per month for Moz Pro
LinkMiner is another backlink checker for competitor analysis. Similar to the above-mentioned tools, it also offers a number of features like keyword research, SERP analysis, and rank tracking to the users.
Enter your competitor’s web address to get ideas about its online credibility and backlinks. LinkMiner will audit the site and furnish the entire details that you want to know. The report should contain the citation and trust flow of the domain, total backlinks, link type, attribute, and so on.
Link strength metric is a unique benefit of the LinkMiner scan. Know the strength of a backlink which can influence your search engine rankings also. It indicates your link power after considering various factors like citation flow, trust flow, attribute, etc. Higher the power, most likely your pages will appear in the top search engine results.
Price: $29.90 per month (onwards)