Managing social media today is more than just posting updates. Businesses, agencies, and marketers must plan content, track performance, engage with followers, and run ad campaigns. Doing all of this manually is time-consuming and often overwhelming.
That’s why social media marketing tools have become essential. They help you schedule posts, manage multiple accounts in one place, and measure results with detailed analytics. These tools make it easier for agencies to collaborate with teams and manage client accounts efficiently.
But with so many tools available, how do you choose the right one? Some focus on automation, while others shine in analytics or content creation. The best tool for a small business may not be the same as the best choice for a large agency.
In this post, we pick the 17 best social media marketing tools you should use in 2025. They are best for businesses, agencies, and freelancers to schedule and manage social media campaigns from a single dashboard.
Let us get started,
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What is a Social Media Marketing Tool?
A social media marketing platform helps you organize and control all your social media activities from one dashboard. Instead of logging into Facebook, Instagram, LinkedIn, and TikTok separately, you can manage everything in one place.
These tools are designed to save time and improve efficiency. They allow you to schedule posts in advance, monitor engagement, track performance with analytics, and respond to comments or messages without switching between apps.
There’s often confusion between social media management and marketing tools. Management tools focus on scheduling, publishing, and monitoring. Marketing tools offer features like competitor analysis, content research, ad optimization, and social listening.
For businesses, agencies, and marketers, the best platforms combine both. They allow you to plan, execute, and measure your social media strategy in one place. This saves time and ensures your campaigns are more consistent and data-driven.
Best Social Media Marketing Tools 2025
The market has dozens of tools, but not all are built the same. Some are perfect for small businesses, while others are designed for large agencies managing multiple clients.
To help you make the right choice, we’ve reviewed the best social media marketing tools. Each has unique features, pricing options, and strengths that suit different needs.
Let’s explore the top platforms to take your social media strategy to the next level.
1. SocialPilot
SocialPilot is a budget-friendly social media scheduling tool for small businesses. It lets you create and schedule posts on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok, Bluesky, Google Business, and Threads, and monitor their statistics from a single dashboard.
There are three ways to schedule posts using SocialPilot- individually, in bulk, and through an RSS feed. Adding team members and assigning them various tasks to ensure a smooth marketing flow in your organization is possible.
Unlimited client management is another advantage of SocialPilot’s Ultimate plan. Create a white-label dashboard for your clients, connect their social accounts even without collecting passwords, and manage their content easily to boost your marketing business.
Key Features
Pricing: $25.50/mo
2. SocialBee
One of the social media marketing tools we use. SocialBee is perfect for scheduling and monitoring social media content. It has several unique features like post categories, workspaces, and custom settings to manage client accounts.
SocialBee lets you schedule it on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Threads, TikTok, Google Business, and Bluesky for unlimited times. Set a separate schedule for each account to get frequent clicks and make your website active always. Upload custom images and videos or insert emojis if needed.
If you are running an agency, creating workspaces for various clients will help you to manage content easily. Connect relevant social media accounts and apply custom settings for each client space. SocialBee also allows you to create unlimited post categories to manage similar posts from one place.
Key Features
Pricing: $24/mo
3. Brand 24
Brand 24 is a powerful social media listening tool to track mentions across social networking sites, websites, blogs, podcasts, forums, etc. It collects data from over 25 million sources and updates you in real time if someone mentions your brand in any sense.
You can understand what people say about your business in online conversations and get honest feedback from your customers. By understanding what people like and don’t like about your company, you can make the necessary changes to your operations and future plans.
Brand24 can also track hashtags and access key metrics to identify the number of mentions for each similar keyword. It supports all popular social sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, and many more to track conversations on them.
Key Features
Pricing: $119/mo
4. Circleboom
Circleboom is a powerful platform for scheduling and monitoring your social media content and managing your Twitter accounts. It allows you to automatically schedule posts on Facebook, Twitter, Pinterest, LinkedIn, Instagram, TikTok, Threads, Google Business, and Bluesky, individually or in bulk.
They offer separate subscriptions for content scheduling and Twitter management. You can schedule unlimited posts with custom photos and images, curate articles, and generate social media content using AI technology.
Pick hashtags from a curated collection of thousands of hashtags to improve your social media reach. Circleboom will automatically recycle your content on connected profiles, so you don’t need to schedule the same content repeatedly. It will also analyze your user engagements and suggest the best time to post on each network. Change timings to get more impressions, user clicks, and sales.
Twitter management is a major part of Circleboom. It gives you full details about your followers and unfollowers on Twitter. Find who is not following you back, who unfollowed you recently, and detect spam followers on your network. Circleboom also helps you delete all Twitter tweets, unlike all likes in 1-click.
Key Features
Pricing: $24.99/mo
5. Later
Later is another social media management suite for growing businesses. It lets you build stunning social media designs, schedule content on all your networks, and monitor performance from one place.
You can schedule and manage content on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Threads, TikTok, Snapchat, and YouTube with Later.
Create a custom bio page, insert it in your Instagram and TikTok profiles, and build a strong network around your brand. Build eye-catching graphics, edit photos and videos, and share files with team members to save time.
Later automatically suggests the best hashtags for posts, thereby helping them reach a wider audience. You can also import the latest posts based on hashtags and re-share them on your network to increase followers.
Open Later analytics to track your audience and content performance on each network and detect the best time to post for maximum conversions. Later is best for creators, brands, and agencies to market and sell more products.
Their monthly pricing starts at $25 with 1 social set (1 × 9 networks =9 profiles) and 1 user. An annual subscription can reduce it by up to $16.67 per month.
Key Features
Pricing: $16.67/mo
6. Semrush
Semrush is an all-in-one platform for SEO, competitor research, and social media marketing. It helps you find profitable keywords, generate actionable content, and promote them on all your favorite social sites on schedule.
Semrush offers all the features you expect from a digital marketing tool, from scheduling to analytics. It works across Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google My Business for running campaigns. Upload custom graphics and GIF files, and add emojis if needed to improve user engagement.
Automated content recycling is a major part of Semrush’s social media toolkit. Set an expiry date and publishing intervals for your post. Semrush will automatically share your post on selected profiles to bring regular page visits. It also allows you to monitor campaign performance and track the social networking performance of competitors without leaving the dashboard.
Key Features
Pricing: $20/mo
7. Missinglettr
Missinglettr is one of the best places to automate your marketing campaigns. It automatically detects content in your websites, blogs, and YouTube channels, syncs them in a central location, and converts them into engaging social media posts.
You can create and run automated marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Google Business, Mastodon, and Bluesky through Missinglettr.
No need to set up your schedule manually. Missinglettr automatically detects the optimal time to post for each profile and sends your content individually as per the next time slots. It will retrieve your content’s most valuable quotes and images using AI technology and share them with popular hashtags currently trending on social sites.
Content curation is a major part of the tool. It provides high-quality content, including blog posts, videos, and animations in your industry, that you can share to attract new followers and connect with top influencers. Other people will share your content similarly, increasing traffic and engagement.
Missinglettr gives you complete control over sharing campaigns. Without your permission, it will create new campaigns but won’t share them across your accounts.
Their pricing starts at $15 per month with monthly billing and $12 per month with an annual subscription.
Key Features
Pricing: $12/mo
8. Buffer
Buffer is a popular social media management tool for companies and professionals. It supports all leading social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Business, Bluesky, Threads, TikTok, YouTube, and Mastodon to create and manage posts.
This is an affordable social media solution that promotes your products and targets customers in various ways. Monitor your campaign statistics to know how they performed. If needed, redesign your marketing strategies to boost post engagement and user clicks.
Add team members and assign each social account for them. They will keep updating users with your latest product releases or offers and respond to queries quickly. Buffer is integrated with more than 60+ third-party services to deliver all required services from one place.
Key Features
Pricing: $5/mo/channel
9. BuzzSumo
BuzzSumo is a favorite tool for marketers who want to know what content gets people talking. It helps you spot trending topics, track viral posts, and see which formats work best across social networks.
With BuzzSumo, you can type in a keyword and instantly see top-performing articles, videos, and posts. This makes it easier to plan content that has a higher chance of attracting clicks and shares. Agencies use it to find what competitors are publishing and how audiences respond.
The tool is also helpful for influencer research. You can discover creators who have strong engagement in your niche and build partnerships that drive real results.
Pricing can feel high for solo creators, but the insights are worth it for businesses and agencies that rely on data. BuzzSumo turns content research into an innovative process, helping you make decisions backed by proven performance.
Key Features
Pricing: $199/mo
10. Visme
Visme is our favorite graphic design platform for creating stunning images for websites and social media. It offers thousands of high-quality templates for each network to build designs in recommended sizes.
Pick a template, edit, and insert free stock photos to represent your content. Visme is partnered with third-party services to access its rich library of images, videos, and other graphic assets without leaving the dashboard. It also allows you to schedule content on popular social sites with a caption, custom link, and hashtags.
When your design is ready, instantly share or schedule it on connected accounts to attract visitors. It supports promotions on Facebook, Twitter, LinkedIn, Instagram, and Slack.
Key Features
Pricing: $12.25/mo
11. Invideo
Invideo is a video creation platform built for speed and impact. Marketers use it to design eye-catching content for Instagram, TikTok, Facebook, YouTube, and more. With ready-made templates, you can produce ads, reels, and stories in minutes without starting from scratch.
The platform goes beyond basic editing. AI tools help you write scripts, create visuals, and generate voice-overs. Automatic subtitles and translation features make your videos accessible to global audiences.
For agencies or businesses running multiple campaigns, Invideo keeps branding consistent. You can apply logos, colors, and styles across all templates, ensuring every video matches your brand identity.
Key Features
Pricing: Free | $28/mo
12. RecurPost
RecurPost is a cheap social media marketing tool. It helps you reduce the promotion time by 90% and reach a large audience with recurring posts. It supports Facebook, Twitter, Instagram, YouTube, TikTok, Google Business, Threads, Bluesky, and LinkedIn.
Add team members with different access levels, create posts, and edit images without leaving the interface. Send posts for approvals, review, and publish – all from one place. Create workspaces to manage your multiple profiles or client accounts. It is mainly designed to enhance team collaboration and speed up the workflow in your organization.
Built-in AI content generator helps you overcome writer’s block and craft compelling social media in one click. You can also create stunning visuals using artificial intelligence technology. RecurPost has a unified inbox to read and respond to all social media messages such as DM, comments, mentions, etc.
Key Features
Pricing: Free | $9/mo
13. Social Champ
Social Champ is a relatively new social media marketing tool. It helps you create and manage campaigns on Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube, Threads, TikTok, Mastodon, Bluesky, Google Business, and WhatsApp.
There is a clean and intuitive dashboard where you can schedule and monitor content from one place. Create posts, upload custom images, add emojis, and set location tagging for Instagram posts. If you run an agency, the workspace feature is useful for separating and managing social accounts for multiple clients.
Instagram Business account users can publish content directly on their profile. For personal accounts, a notification option is available. Content recycling is another advantage of Social Champ. It automatically recycles your evergreen posts to bring regular traffic to them.
Their premium plans start at just $4/mo/account, with unlimited post scheduling.
Key Features
Pricing: Free | $4/mo/account
14. Brandwatch
Brandwatch goes beyond scheduling. It helps marketers understand audiences, track trends, and measure performance.
Social listening shows what topics are trending and how audiences feel about them. This guides content strategy and keeps posts relevant.
Dashboards and analytics reveal which campaigns and posts perform best. You can adjust the strategy based on real data.
Brandwatch also helps find and manage influencers. It tracks campaign performance and engagement across social channels.
Unified content calendars and team workflows make posting and approvals easier. The platform also monitors brand reputation so marketers can respond quickly to any issues.
Brandwatch suits larger brands and agencies that need operational tools and strategic insights. It combines social media management with audience intelligence.
Key Features
Pricing: $800/mo
15. Vista Social
Vista Social is yet a prominent service that promotes your content and handles all your social media messages in one place. It supports Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube, TikTok, Threads, Bluesky, Tumblr, Snapchat, and Google Business.
There are multiple ways to publish posts with Vista Social—share them instantly, schedule for a custom date and time, add to a queue, or schedule them in bulk.
You can easily view published posts and analyze statistics such as the number of clicks, impressions, average video views, and others through a beautiful calendar.
Open your Social inbox to read and respond to messages you receive across various social sites. Add team members and assign them unique tasks to attend to user queries as early as possible or collect new leads. Vista Social also allows you to check and respond to reviews on Facebook, Google, Trustpilot, and Yelp.
Key Features
Pricing: Free | $39/mo
16. Planable
Planable is built for teams and brands that need organized content planning. It lets marketers plan, review, and approve posts in one place.
The visual calendar shows all your content across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, Threads, Google Business, and YouTube. This makes it easy to see what’s scheduled and avoid conflicts.
Team members and clients can comment directly on drafts. Suggestions, edits, and approvals happen in real time. Approval workflows guide content from draft to published without confusion.
You can schedule and monitor content, analyze performance, respond to social media messages, and even generate custom reports easily. The AI assistant helps you prepare interesting posts in seconds. Send them to your connected accounts any number of times.
Planable is ideal for agencies, multi-brand companies, and small teams who want structured workflows and smooth collaboration. It reduces back-and-forth, saves time, and keeps campaigns consistent.
Key Features
Pricing: Free | $33/mo
17. SocialDog
SocialDog is an all-in-one Twitter marketing tool. It helps you to schedule unlimited tweets, track mentions, monitor tweet performance, and manage followers from a single dashboard.
Tweets, retweets, and threads can be scheduled according to your needs. Social Dog can schedule them in bulk to save time. You can also schedule content on Facebook and Instagram using SocialDog.
With the help of a calendar, you can analyze your Twitter posting history and organize upcoming tweets. Track engagements such as likes, retweets, and comments for each post type. As a result, you can find what kind of content works best for you and when is the best time to tweet.
SocialDog can run tweet contests, collect participant data, and download results as CSV files covering who liked, retweeted, replied to, and quoted your tweet. It is also possible to filter tweet comments by specific keywords and pick winners randomly.
Twitter follow management is another advantage. SocialDog allows you to search for new potential followers using keywords and detect inactive or non-followers in your network. Filter followers by location, biography, and interests to get an idea about them, and download information in CSV format for up to 50,000 followers per day.
Key Features
Pricing: $9/mo
Are you using any social media marketing tools? Which is your favorite? How does it differ from others? Feel free to share your feedback through comments.
Read Best Hootsuite Alternatives for social media management
Hi, a great article, really helpful! It’s a bummer you didn’t include Kontentino though – it’s an intuitive social media tool tailored for agencies and their clients and it is making team collaboration and content approvals more effective. You can try it for free at kontentino. com and maybe we will make it into your next list ?
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