10 Best Social Media Marketing Tools You should Use in 2018

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social media marketing tools

Are you searching for best social media marketing tools? Do you want to know which service delivers all those features that are essential for your campaign?

Social media marketing is the modern form our traditional marketing. It will automate our tasks and make life easier than before. If you’re using the right tool, need not bother about the strategies and promotional methods that you should adopt. Everything will come on your way and you can just sit and relax to view the results.

There’re several intelligent social media marketing tools on the web which are able to promote contents at the right time, analyze results and produce guaranteed outputs.

We pick 10 best social media marketing tools you should check in 2018, in this post.

1. Hootsuite

social media marketing tools

Hootsuite is a powerful tool to schedule and monitor your contents on social media. It allows you to automatically schedule posts to keep your social accounts active always. You can bulk schedule the contents across the networks, even in CSV format and monitor your schedule at a glance.

Hootsuite enables you to schedule posts from anywhere on the web via mobile app and Chrome extension. It provides a full report of your social channel activities to track trends, measure team performance and make changes in plans if required.

Social media monitoring is the another major part of the tool. It lets you create unlimited social streams to hear what people are saying about your brand, competitors, and industry. Users can filter conversations by keyword, hashtag, location and quickly respond to them as a team.

Hootsuite has four different plans and the basic plan starts at $19/mo.

2. Socialoomph

social media marketing tools

Socialoomph is a simple, free tool for the content marketing. It helps you create and manage campaigns on Facebook, Twitter, Pinterest, LinkedIn, Tumblr and others.

Marketers can create schedule contents, track keywords, view mentions, find targeted friends and much more with Socialoomph. You can integrate, manage the unlimited number of blogs, schedule posts and automatically share them on social media. Tweet by email, recurring updates, self-destructed updates are some other features of the tool.

Socialoomph’s basic features are free and the premium plan starts at $17.97 for two weeks.

3. DrumUp

social media marketing tools

DrumUp is an excellent option to efficiently manage your marketing campaigns and achieve the goals. It helps you reduce the social media management time by 90% and reach a large number of audience with hashtag recommendations and recurring posts.

You can curate contents anywhere on the go from iPhone, Android and via Chrome extension. Link your blogs, feeds to social accounts and share posts from them. Track and measure your social media engagement through deep analytics and know how DrumUp boosted your business.

DrumUp’s basic plan starts at $15/mo.

4. Oktopost

social media marketing tools

Oktopost is another tool to find, create, post and manage contents on multiple social profiles. Schedule posts in advance for day or time and measure impressions to everything is on the right track. It will give detailed statistics of the promotions that cover clicks, conversations, engagements and learn how your content is performing on social networks.

Oktopost helps you manage even a large marketing team easily with advanced, adaptive tools. It has dedicated smartphone apps to plan and publish contents, manage campaigns and connect with your audience.

5. Tailwind

social media marketing tools

Tailwind provides an end-to-end solution for Pinterest and Instagram marketing. It is easy to use and lets you schedule posts, monitor campaigns, analyze the social reach from a single platform.

6. Co-Schedule

social media marketing tools

Co-Schedule is yet another simple service to promote your contents and read all your social media messages in one place. It allows you to schedule posts in bulk, share them instantly or publish at the perfect time to get more mileage.

You can easily view and monitor marketing campaigns through a beautiful calendar. It is useful to fill the gaps and reschedule contents with a drag and drop feature. Turn on ReQueue to intelligently share your posts at peak times of each network for maximum exposure.

7. Social Flow

social media marketing tools

Social Flow empowers marketers to create engaging contents, optimise publishing, schedule and publish them. It helps you target audiences to get the desired traffic from Facebook, Twitter, LinkedIn, and Google+.

Send your content into a queue or go with Social Flow’s powerful data to analyze the best time to post and automatically share them on major social networks. Make your campaigns better with its timely recommendations on keywords, audiences and ad insights.

Read  Top 10 Best Social Media Management Tools the Experts Use

8. Every Post

social media marketing tools

Every Post simplifies your social media publishing and brings marketing tasks to the next level. Users can easily curate contents from a variety of sources like Instagram, Flickr, Pinterest, YouTube, RSS feeds and publish across all your social media platforms.

It enables you to customize and schedule the posts to maximize their social reach and therefore traffic. Create groups of social networks, collaborate, discuss plans and share analytics with team members for a smooth workflow.

Every Post has different types of plans and you should pay as low as $9.99/mo for starter plan.

9. Agora Pulse

social media marketing tools

Agora Pulse is one of the best social media management solutions at this moment. It is easy to use and offers some great features for promotions and business growth.

What I like Agora Pulse most is that, it comes with a beautiful interface and functions are divided across different tabs like Inbox, Monitoring, Publishing, Users, Competitors etc. So you can easily publish and switch to other parts of the app without any hassle. It supplies reports on your campaigns, business page growth and compares it with that of your competitors.

Agora Pulse provides valuable insights on how to improve your social media reach and grow the business. Interact with customers to the further level using advanced apps, newsletters, presentations etc.

The basic plan of Agora Pulse starts at $49/mo.

10. Audiense

social media marketing tools

Audiense is a great marketing tool to discover & connect with your Twitter and Instagram followers. It will monitor your social media posts and provides valuable insights on your campaigns like engagement statistics of each tweet, top influencers, latest interactions, competitive analysis etc.

Audiense tracks your followers and divide them based on their gender, language, location, influence rate, follow ratio and many other factors. It will bring your Twitter interactions to new heights and lets you discover new followers via search by name, keywords or location. Audiense does a remarkable service in creating targetted campaigns and automate various tasks on Twitter.

The basic plan of Audiense starts at $31.15/mo.


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  • Clara Taylor

    Great list!
    Maybe you could include one more social media tool – Snoopreport https://snoopreport.com. It tracks user actions on Instagram as likes, comments and follows and provides weekly and monthly reports with metrics that help to research user insights and update a marketing strategy.

    • Hi Clara,

      I was not aware the suggested tool. I will check.
      Thanks for your comment. Keep in touch,