Writing for a Niche: 5 Tips

Writing for a Niche

Before someone decides to get into writing either as a career, as a way to make a side income, or as a hobby, there are several things they must take into consideration. Freelance writers who make money out of writing online are often labelled as generalist writers (who write about almost any subject), and specialist writers (who specifically write for a certain niche only).

With niche writing, the person must gain as much knowledge as possible about their chosen niche, plus they should also get to know their audience. Here are several other useful tips for niche writing that can help make someone a much better writer and their content far more engaging.

Tip 1: Find the ideal niche

It helps to be passionate about the thing you are writing about, so finding your ideal niche is of the utmost importance. Writers should also take the time to understand exactly what niche writing is, which is something that has dramatically evolved in just a few short years. Try to identify your area of expertise and focus solely on that particular niche.

After finding the ideal niche, writers must then try their hardest to learn as much about that particular niche as possible. For example, your chosen niche might be adventure games for desktop and laptop computers. If so, stick to this particular niche, and don’t veer off course.

Tip 2: Tell a story and try to add a little bit of humor

It also helps to try and tell a story, whether it’s from personal experience or not. It’s a great way to get the reader to relate to the writer, and it makes the writer appear more as a real person rather than just writing in an article or blog. It does also help to try to add the occasional humorous line or two. It doesn’t necessarily mean that the writer has to be an expert stand-up comedian, but it does make a difference if the writer can bring their readers to conjure up a smile or two every now and then.

Tip 3: Learn about the audience

Writers must always consider exactly who will be reading their articles or blog posts. This means taking the time to understand more about the demographics. Try and learn about the distinct characteristics of the reader and what it is they might be looking for from the content. Consider what kind of reaction they might have to a certain piece, as well as how best to keep them interested and how they might use the content. Knowing these things can help writers create more useful and meaningful niche articles in the future.

Tip 4: Writers should always look to expand their knowledge

Being knowledgeable about specific niche topics can also be of great benefit. Knowing more about your chosen niche than the majority of your readers can make the writer far more desirable to the reader, which is also a good thing. In other words, try and stay current with the latest developments, news, and information from that particular niche by constantly researching what’s new in the niche.

Writers may therefore need to subscribe to relevant websites for their podcasts, blogs, news items, and other publications. Writers can also expand by getting educated in their chosen niche and obtaining the necessary qualifications.

Tip 5: Find something that works and stick to it

If the writer can find a style of writing with a winning formula that sees their number of followers/subscribers steadily grow, then it might be a good idea to stick to that formula. However, it does also help to occasionally mix things up. This means breaking up the monotony by keeping things fresh for the readers and talking about important & relevant subjects from time to time. Writers can find out what works and what doesn’t work by checking out the competitors’ articles and blogs, by reading comments, and by listening to feedback from their loyal subscribers.


These are just some of the most important tips a niche writer should try and remember before embarking on a new project. Remember to keep the content unique, and never copy from other niche writers. Niche writers should also try to be as honest and relatable as possible in their writing. The readers will appreciate this and will more than likely keep coming back for more.