Which medium do you prefer to communicate with your users effectively?
And, why this communication is necessary?
If you own a website, it is vital to interact with the visitors. But, the designing of the website should be created by keeping a customer-centric approach.
You might be thinking why it is essential?
Give us the privilege to shun away all your doubts. But, before that there is one question that we need to ask you is that- why a businessperson builds a website? There must be some criticalities, Right?
To gain more customer engagement, the website must reach its visitors/customers efficiently. Obviously, you want the visitors to read your site content. Check the forms and click through on your Call To Actions (CTA’s) when they arrive on your web page. These features initiate user engagement in action, but it is essential to comprehend the in-depth analysis.
The truth is that if you don’t enhance user engagement, then you will not be able to see more conversions as you have expected. There could be many reasons that are not insisting them to stay for long then to leave and are not getting engaged.
So, here, in this article, we will give you the best tips following which you can increase visitor’s engagement. But, there is one more option that you can also opt for the best WordPress development companies that could help you to turn your visitors into customers and can enhance more engagement. The rest is up to you. Let’s proceed without wasting any further time!!
Tips to increase visitor engagement for WordPress website optimization
1. Content optimization
The content can be optimized in several ways. To be precise, the user engagement is when the visitors appreciate the content to be more valuable to stick around, absorb and convert. For the beginners, the content length could be an issue.
To resolve this, you can put a lead magnet or CTA in between the post and can optimize the length using the scroll-depth tool. You can also optimize the length and make it longer to scroll to the depth or, you can also integrate CTA before it.
Another type of content that can engage more visitors are Videos. The studies have acknowledged that human captures videos more instantly (60,000 times) than the text. You can use the video editing tools and can create a professional video on your website. It will definitely resonate with the target audience.
2. Minimal Web design
Better is to make your website more useful by considering the minimalistic website design. Make sure that the visitors find it easy to navigate and use. If your site has outdated content, then remove it. The analysis says that the website that has inappropriate content has fewer chances of getting clicked and even irritates the visitors.
The textures results and simple colors can make a memorable and positive impact on the visitors. Try to follow some structural/hierarchical manners so that your visitors find it easy to understand the message you want to convey through the website.
3. Website speed optimization
If the visitor is not able to access your website then how they can get connected. You should check the speed of the website by using the tools that can assist you. Visitors leave the site which takes more than two seconds to load.
To optimize the speed, your server type and quality host must be suitable for the website size. The caching plugin can be used instead of the host (if not available). Another feature that you can consider is CDN with which you can build the proxy servers.
4. Enhance user experience
After maintaining the speed of the website, it is significant to improve the website’s user experience. The essential thing is to make the navigation easy so that the visitor can find what they are looking for easily. It generally involves removing the WordPress tags and interpreting the website taxonomy system.
If the main aim of your website is revolving around the content, then you should practice clean parent categories in the navigation menu. Or, if your website deals with the Pricing page and Service page, then it will be better to develop a menu item for the blog and consider the parent categories as the secondary menu items.
There is a novel strategy that now everyone is following is integrating social polls to the website. For that, you need to use the opinion stage plugin that can integrate the social polls to the WordPress website.
The best part is that it not only improves user engagement but also give more conversion rate from social networks. You can find more user’s opinions, enhance the engagement on your website, attain the traffic from social media, and searches the results with the demographic and social filters.
6. Make your website multilingual
If you seriously want to make efforts to succeed, then make your WordPress website multilingual. Reach the global market and let your website reach in every corner of this sphere. Make sure that the visitors can discover the translated sites in their search engines and do not leave the website.
Give customers the ways with which they can access the translated version of your website easily. And if they are not able to execute that, then they will bounce without engaging. You can integrate the ‘hreflang” attribute to the website’s code and assure that the adequately translated version of the website appears in the search engines. Yandex and Google highly recognize it.
Another tip is to put relevant posts at the end of the page. The visitors can discover related post if they wish to from that vary posts only. Though this can be executed manually, WordPress plugins can also be used.
The plugins can put the snippets at the end of the content. The plugins can showcase these posts with the text links and the thumbnails.
8. Consider responsive design
It is clear that more than half of the population uses mobile phone for accessing the internet. And the figure is regularly increasing. It only implies that attaining a responsive website is vital for more customer engagement.
The benefits it holds are; reduction in bounce rates, increase in customer retention rate and business productivity, etc. You should know that:
- 57% of web traffic is coming from mobile devices
- 51% of the emails are opened from mobile devices
- Approximately 50% of USA shoppers buy from mobile devices
Make sure that the visitors are getting engaged with your content and internal links you are putting in. It means to integrate the relevant content in the post by giving a link. Please note that if you do not have content to put in the blog, then this approach cannot work for you.
If you think you can use this approach then expand the topic by publishing a different post related to it. Or you can also place the links of the posts beneath the blog.
10. Make your visitors write
Insist your visitors to reach at the end of the content as it increases the time a visitor stays on the website. It also helps you to make a connection with the new ones. The replies you get might give you the ideas to write fresh content. Include a comment section at the end of every blog post to encourage the readers to reply.
Give them the different ways to respond -they can use social media, forums and the email ids. Do not discourage them with the messy hoops.
The list is endless to make your visitors linger on your website. We have mentioned the best and unique method to enhance user engagement. You must be aware that there are billions of websites and if you’re not following the crucial strategies than you can lack behind.
Analyze your website, draw the reasons that are not letting you stand out then execute the mentioned one. Encourage them to buy from you.
We hope you find the tips helpful. If we have missed any of the vital points, then let us know in the comment section below. Your queries and suggestions are always welcome. Thanks for reading!!
About the Author:
|Emily Johns is WordPress developer and IT consultant at WordSuccor. She is dived through open-source code for over a decade and shares everything about WordPress and new Web design technologies. For the innovative website development, you can hire WordPress developers from WordSuccor Ltd.|