Anyone can start their own blog – the tools and knowledge required are easily available. Whether you are blogging for a hobby, or you want to be able to monetize your blog, it is only natural to measure your success by the number of people reading it.
Below are three simple tips that any blog owner can use to expand their readership and ensure the long-term viability of their blog.
If you want your blog to reach as many people as possible, then you need to focus on producing consistent content. That means that your content should all be of high quality, of course, and that it should be targeted towards your audience. If you are inconsistent in your approach to publishing new content, then you are going to find it difficult to retain new readers for the long term.
There is no single checklist that will lead to quality content in every circumstance. In order to be able to produce high-value engaging content, you need to be writing with an awareness of your audience and what you are trying to say. For example, this article about DFM top tips is very useful for anyone who designs their own PCBs. However, it is unlikely to appeal to many people outside of the niche.
Some audiences will prefer long-form content, whereas others are looking for things to be packaged up for them as neatly and efficiently as possible. You need to understand your niche and define your readership so that you can begin producing content that is tailored to them.
Uploading content at a regular time might not sound like it would make much difference to how many people read your articles, but it is actually an essential practice for any blog that is aiming for the big leagues.
As you establish a growing core of dedicated readers, many of them will want to be able to consume your content as soon as you upload it. If they aren’t able to do this because of the haphazard way in which you upload articles, it can make one of your competitors suddenly seem like a better option.
If you have a regular upload schedule, then your most dedicated readers may well factor your publishing schedule into their daily schedule. If they are making plans for their life based around when your content lands, that will foster a kind of loyalty that is hard to cultivate.
Many of the blogs that operate in the same niche as you will be your competitors. However, if you can work with them, then you can both benefit in a number of ways. If you can secure the endorsement of an already popular and established blog, this can go a long way to building up your own readership.
As well as mutually recommending your blogs to your respective audiences, you can also link back to one another throughout your content. This will have benefits for both of your SEO, as well as encouraging an exchange of readers.
It can be disheartening to feel like no one is reading your blog. If you are concerned about your audience numbers, the tips above are a great starting point for building up your readership.