Once you have created a blog, it automatically becomes a brand. This can be your personal brand or a company brand. Gradually, a certain image of your blog is formed in the thoughts of your readers. But the question is whether you are satisfied with this image. If it does not meet your expectations at all, then you can’t do without branding.
Branded Blog as One of the Ways to Promote Branded Content
A blog is not the only place suitable for hosting branded content. This is just one of the tools that work most effectively in conjunction with social media and contextual advertising. In any case, the rules for creating branded content for any site are the same, so you can safely use the following tips when creating posts for social networks, promotional materials, and filling the corporate website.
Branding a Blog in Practice: 6 Important Steps
Now let’s move from words to deeds. What measures need to be taken to turn your blog into a brand that everyone knows about?
1. Proceed from the Essence of Your Blog
First of all, you must answer a number of important questions. What is your blog? What is the concept of your blog? What goals do you want to achieve with it? What impression do you want to make on your readers? It is these factors that will form the basis of your brand, so try to pay attention to every detail, no matter how insignificant it may seem.
2. Choose a Design That Reflects the Essence of Your Blog
Once you have decided on the principles underlying your blog, it’s time to move on to its visual design. You must choose a color scheme, logo, and images that will harmonize with each other and the main idea of your blog. Surely, you will need knowledge of color theory and the basics of web design to achieve this goal. of suitable colors is the most important task of interface design. After all, each of them causes different feelings, emotions and affects the further decisions of readers.
Therefore, choose colors that either correspond to the company’s corporate colors or are most suitable for conveying your ideas, values, intentions, and moods, if this is your personal blog and personal brand. Thanks to this, you reinforce the feeling that the blog is part of the business or your identity.
The main concept of the blog should be reflected in everything: in color, laconic design and even photos of the author if it is a personal blog.
For example, let’s imagine that you are the author of a blog about business and finance. What could be the result if you decided to conduct an experiment with blog design, chose flashy colors and used emoticons in every sentence? Agree, it would look ridiculous: no one would take such a business consultant seriously.
3. Come up with a Custom Design for the Cover of the Article and Follow It
Picking the right images is crucial. Especially when it comes to the main illustrations that appear next to the title of the article. The user sees them when scrolling through a particular blog category. It is important that the picture corresponds to the theme, was created taking into account the colors you have already chosen and was pleasing to the eye. As for the covers for blog articles, it’s best to create your own illustrations, designed in the same style. This will give the blog integrity.
4. Choose the Appropriate Writing Style
The concept of your blog will also affect your author’s style, i.e. your style of communication with readers. If your blog is about serious things, such as a review of the judicial systems of different states, then humor, in this case, would be inappropriate. Your writing style, in this case, should be businesslike and discreet. If the purpose of your blog is to entertain readers, then you cannot do without jokes and conversational phrases, otherwise, your subscribers will be bored.
5. Do Not Experiment with New Fonts in Each New Article
If you want your blog to stand out among competitors and be memorable, you need to adhere to a clear style of text placement.
Visually, the text should be light and not heaped. To do this, pay attention to the fonts. The minimum height for blog text is 16 pixels. It is best to choose sans serif fonts. These are such fonts as Arial, Geneva, Helvetica, and Verdana. Do not use more than three different fonts for the blog, it will deprive the text of integrity. To find a successful combination, you can use special services that recommend the best pair of fonts in terms of readability and perception. Do not use “interesting” and unusual fonts – they distract the reader’s attention from the essence of the text, and the reader quickly gets tired of readinп since he or she is not accustomed to a non-standard font.
6. Be Сonsistent
If you want to turn your blog into a bright and memorable brand, remember one important word. This word is consistency. You could already follow this approach in the above tips – we said that it was necessary to choose corporate colors, and create article covers, like all visual elements of a blog, based on them.
Therefore, once you figure out which design and content best reflects the concept of your blog, you should stick to them only. Otherwise, you will simply confuse your regular readers. If you continually make changes to your blog, they will not be able to remember you, because every time they will see something new.
So, do not rush from one extreme to another. Form a unique style of your blog and be staunchly following it for a long time.
In practice, when you need to make your blog branded, the most difficult thing is to make the right decision before you have started. Try to meet the mood and expectations of your target audience, and provide valuable content to them. With this approach, adding branded elements will be the only thing you will have to do.