Among the best features that WordPress offers is a custom theme. It has both premium and free temples for your WordPress site that implement coherent designs and functions to your website posts and pages. However, the templates are not all created equally like anything user-made.
Starting a WordPress site provides you with several themes and WordPress plugins that you will have to choose from. There are so many themes at your disposal and will have to decide first which one will work for you.
If you are not keen, you may end up choosing a poorly constructed theme. This is a theme that is meant for different types of sites. This may affect your business negatively. That’s why you need to consider these seven factors before making a choice.
1. Responsive Design
Many people have moved from accessing their websites from desktop to smaller screens like tablets, laptops or Smartphones. For this reason, you need to choose a theme that can respond to screen sizes.
A responsive design can change layout depending on the device used to access a website. Users should be able to access all the information without distortion no matter the screen size.
It’s a fact that 63.5% of mobile owners use their phones to access the internet. Therefore, a responsive theme allows you to reach more than half of your potential clients. Google also uses responsive websites to rank websites. So, if your theme is not responsive, it will affect your SERP. To ensure that your website is responsive, you can use a tool like Google’s mobile-friendly test tool.
2. Consistent Updates
Since WordPress is constantly changing for the better, your website too has to keep up with these changes. That will be hard if your WordPress theme does not update itself. Soon after an upgrade is done on the WordPress site, plugins will also follow suit. Therefore you should choose a WordPress theme that is constantly updating itself. Outdated themes will lead to frequent technical errors which are not good for your website. Choose a theme that has had a recent update and has a solid backlog of consistent updates. This makes it compatible with the latest version of WordPress
3. Keep It Simple
Your website design should be simple enough for your users to get around it. You should be mindful of the user’s attention span. If a visitor lands on a cluttered web page that is confusing, he will have no choice but to click away for a more intuitive website. This will provide increase your website’s bounce rate.
A simple design, on the other hand, makes it easy for users to enter explore what they want and leave after getting the information they were looking for. Effective themes make websites look good too, making it easy to lure your visitors. Besides that, it should also be user-friendly and intuitive.
4. A Fast Loading Speed
A slow-loading website is ranked as one of the most annoying things in the world and it falls in the top three. Tell me how annoying that is! Visitors will avoid slow loading web pages like a plague. How a theme is s build affects how it will load on your web page.
Many visitors expect a website to load in less than 2 seconds. Any page that takes longer than that to load is considered slow. Although there are a lot of elements that affect speed, your theme is one of them. If it is not optimized for speed, it will end up slowing down your website. However, to truly know what is causing your website slowness, you can use a speed check tool like Pingdom WordPress plugin.
5. Cross-Browser Support
Google’s Chrome browser is the best choice when browsing the net but this doesn’t mean that everyone is using it. There are many different browsers and your chosen theme should support almost all of them if not all. Your user experience can change depending on how your theme interacts with specific web browsers. Many WordPress theme developers will first test their themes on multiple browsers before launching them. You can also do so using tools built to check theme compatibility.
6. SEO Friendly
You can’t run a successful website without optimizing it for search engines. This is what makes your website visible to both search engines and visitors. The type of theme you intend to use should have SEO elements in it, to make your website thrive.
A poorly designed theme or something one that looks good on the outside and has nothing on the inside will eventually hurt your website SEO. Although many things contribute to low ranking, your website theme should not be one of them. When choosing a WordPress theme, it should be optimized for SEO.
7. Ongoing Support
A reliable theme is one that has ongoing support from developers. This way, it would be easier to reach them and if there are technical problems.
Ongoing support is cost-effective since you won’t need to pay someone else to take care of arising technical issues. You should not have a notion that only premium themes offer ongoing support since other free theme developers are ready to assist you in case of any issue. When choosing a theme in your WordPress development ensures that it offers ongoing support especially if you don’t have technical skills.
WordPress is the world’s most popular CMS for a reason and that is its overwhelming community of developers and users. Some numerous plugins and themes enhance the platform. When looking for an effective WordPress theme that it has all the qualities mentioned in this article to have a success story.