Business

5 Mistakes That Will Ruin Your Content Marketing Campaign

5 Mistakes That Will Ruin Your Content Marketing Campaign

Content marketers have my respect – and my sympathy. Consider the scope of their jobs: researching audience needs; generating topic ideas, crafting engaging and compelling articles; optimizing that content for search engines; generating amazing, catchy titles; adding visuals and media to their words; publishing that content, driving readers to that content; and, finally, analyzing the …

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5 Tips to Build a Blogging Brand

5 Tips to Build a Blogging Brand

Wait a second. Why would a little old blogger need to build a brand? Google, Apple, and Facebook build brands. Branding is for billion-dollar companies, right? Wrong. Whether you know it or not, every blogger brands. Some bloggers do a poor job building a brand. Other bloggers do an awesome job building a brand. Bloggers …

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