Forget about traditional marketing methods. In the old days, we had to meet people directly to introduce the latest products and boost sales. They will argue, negotiate and do everything to get products at cheaper rates and save the money. It was a grueling process as you know.
Thanks to the technology, now you can market the products and contents without door-to-door canvassing, and by sitting in front of a computer with an active internet connection. Create a campaign on leading social networks to attract your target audience, interact, respond and wait to see how your traffic converts. Social media marketing campaigns help you to grow the business and build a strong online identity for your brand.
Is it so easy to create a successful social media marketing campaign and attain the goal?
No. There are several steps involved in order to create a winning social media marketing strategy. From planning to monitoring, you should follow some essential marketing practices to promote the business or increase the traffic. This post shows how to launch a winning social media marketing campaign in 9 easy steps.
1. Analyze your competitors
Make deep research about your competitors. Analyze their traffic source, promotional strategies, and tools they use to stay ahead in the competition. Competitor analysis tools let you spy on the competitors and redesign your own business based on the tracking reports, to win the game. Closely monitor their content building methods, main traffic channels and know how much user engagement they receive on each of the pages.
Explore link building strategies of your competitors and follow their practices to create high-quality backlinks to your website. Find their popular content and deliver better content in a similar subject with added details to beat them in the competition.
2. Set your marketing goals
This is the second step of your social media marketing campaign. Set the purpose of your campaign and work hard to achieve the results.
These are some of the common marketing goals,
- Improve website traffic and sales
- Spread awareness about a newly launched website or product
- Promote giveaways and sweepstakes
- Promote social media accounts and increase followers
- Encourage people to support a common cause or event
Once the goals are set, you can start planning things and interact with teammates in a confident manner. Share your campaign goals with them and carefully listen to their suggestions, feedback, etc.
Find the main traffic channels on your website. There are several social networking sites and each of them has unique users. LinkedIn is the favorite network of professionals, Pinterest, and Instagram for photography enthusiasts, and YouTube for video content.
Facebook is one of the leading channels that divert traffic to your content. Promote your products on business pages and relevant groups, to find new customers and grow sales. Use Google Analytics and social media monitoring tools to detect who divert traffic to your content.
This is the fourth step in launching a successful social media marketing campaign. Once you discovered the major traffic channels of your site, choose a marketing tool based on the networks they support.
Facebook group posting may bring positive changes in the growth of your promotions. A group is a meeting place of people of similar interests and you can find writers or businesses who work on the same niche there. But there are a few marketing tools that support group posting like SocialPilot. Consider all these facts including features, analytics, and user reviews before choosing a marketing tool.
5. Add networks and team members
Connect your social media profiles, pages, and groups to run the marketing campaigns. Add team members, assign their duties and educate them on how to create content, manage the queue, and respond to the users. Ask them to handle the followers in a gentle manner, give a timely resolution to the user queries and or forward it to the concerned department for further action. Such practices will improve the online reputation of your brand and enhance sales.
6. Find the best time to post
Find the best time to run your social media marketing campaign. Understand your audience and know when they spend time on social sites. The posts at the peak time will attract more user clicks and turn them into massive hits. But the peak time varies with networks, regions, days, and content types. Follow expert opinions and industry research studies to detect suitable times for posting to build up user engagements and page visits.
7. Create posts and target the audience
Now you can create posts. Enter your message in simple words and use short URLs to give a professional look to your shares. 80% of the present marketing tools automatically convert your log web page address into short links. So usually, you need not worry about that. If not, use Bitly or similar services to replace the long URLs and track links.
Choose your social accounts and set schedules for each of them. Don’t forget to schedule posts multiple times to share your content on target channels more than once. Recycling is another option that lets you post updates automatically at frequent regular intervals.
If you target the audience by geographical location, language or other parameters, choose the relevant option in your tool where you run the marketing campaign. For instance, follow these steps to set the United States as your target audience.
- Choose your geographical location type as countries
- Enter or select the ‘US’ from the list of countries
- Choose city names to filter your audience again and target them by city wise
- Select languages to target people based on the language they use
Using hashtags is a great method to categorize your posts on social media and quickly grab attention from enthusiasts. Insert your content categories followed by ‘#’ symbols to enhance the reach and visibility of your social media marketing campaign. It will automatically turn into clickable links which will divert you to similar posts in the network. So people can easily find posts in their favorite subjects.
Hashtags are the inevitable part of any successful social media marketing campaign to maximize the benefits and unlock new heights. It will ensure that your content will reach the right audience who are most likely to buy your products or become regular readers.
Social media marketing tools will provide in-depth reports of your campaigns like user clicks, engagements, content reach, and others. Analyze your statistics to eliminate failed attempts and select the appropriate promotional strategies that can direct more customers to the business.
Check how many impressions you received on each post and whether they convert into link clicks or not. Carefully monitor your audience engagements and track how your updates performed across the channels. Listen to the user feedback and respond to the mentions, social media messages, etc. Interact with your followers at the right time and hear what they say about your products and posts. If it is a serious or considerable thought, forward it to the concerned department to address and resolve the issue.
Detailed reports and statistics will help you to detect mistakes and redesign marketing strategies to achieve the goals. Don’t hesitate to accept the faults you made and make the required modifications to your marketing plans. Such an open mind will uplift your social media marketing campaign which will ultimately empower you to win the competition.
Do you have a different social media marketing campaign strategy to share? Feel free to share your thoughts through comments.