Search Engine Optimization (SEO) is an important part of web development. If your website is not SEO friendly, your entire work will become fruitless even though how much profitable niche or costly theme you use.
Search engine traffic is free and you will get visits without running any marketing campaigns or making payments. The readers will come as they search which will help you to boost ranks, domain authority, page authority, and others.
Getting organic traffic is not an easy task. It’s time-consuming and requires your efforts in optimizing contents for the search engines. Should you hire an SEO agency for that?
Nope. It can be done by yourself with basic knowledge of SEO tips and practices. In this post, we will share 25 essential SEO strategies to optimize and skyrocket your website traffic.
1. Choose a reliable hosting service
Start with good hosting service. Website speed is a key factor in determining the success of your online business or blogging. Find a reliable company who can host your site with 99.5% uptime and deliver the contents in lightning speed. Refer to expert opinions and genuine testimonials before choosing a hosting provider. Prepare a list of your favorite hosting companies and compare their packages to know whatever features are they providing. Make sure that your queries and complaints will be resolved on the 24×7 basis through phone, email, chat, social media, and support forums.
2. Install WordPress
There are many platforms available to start a new blog. I suggest WordPress as it is easy to use and can be customized to any extent we want. We will get unlimited themes, plugins, and other tools to configure a WP blog for search engines. Dozens of support forums and dedicated developers will make your WordPress experience painless and comfortable.
3. Find a lightweight theme
Find a simple, lightweight theme for your blog. It will take less time to load and as a result of that, your traffic and repeated visits will increase. No one wants to wait for a long time to fully load a webpage. Right?
It is natural. There are billions of websites and thousands of similar contents available on the web. If one page is not opening, we can simply go to another page. No one will lose except the slow website owner. It will affect his traffic and search engine rankings.
If you have some dollars to invest, consider buying a premium theme for your blog. It will come with additional features and options to better optimize the web contents to skyrocket the traffic.
4. Is it mobile optimized?
Most of our website visits are coming from mobile devices now. But some free and old themes are not compatible to deliver contents on the mobiles. Google has launched a mobile-friendly inspection tool to check the status of your site.
Just Google ‘mobile friendly’ and you will get a small box to run the test. Enter your web address and know what Google says about it.
5. Install an SEO plugin
An SEO plugin is required to customize your homepage, single posts, images, and others for search engines. It helps you in many ways like assigning titles, setting keywords, verifying social media accounts, and editing files. It will guide you on post analysis, readability, keyword density, etc which are essential to rank higher in search results.
6. Install a cache cleaner
Install a plugin like W3 Total Cache to optimize your database, delete cache files, and speed up WordPress. Run a periodic cleaning to ensure that everything is working fine. Proper use of cache cleaners will help you to increase the website speed, grade, and traffic.
7. Do keyword research
Learn the latest search trends and write contents on the most searchable topics in your niche. The trends vary by countries, regions, and languages. Perform thorough research to find the popular queries on the search engines and boost your traffic.
8. Write for humans
Write simple, short, and easy to read sentences. Do not use complex words and phrases to exhibit your proficiency in the language. Write in such a way that most of your readers are average or below average English users. So everyone can follow what you write.
9. Use keywords
Make your content keyword rich. Place relevant keywords in different parts of the post to make it SEO friendly. Divide it into short paragraphs and assign separate heads to them whenever needed.
10. Keyword density
Set a main or focus keyword for your post. Google recommends a keyword density from 1% to 2.5% to rank properly on search results. Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on that page. An SEO plugin will calculate your density percentage and guides you on wherever the improvement is needed.
Don’t forget to place your focus keyword in the first paragraph of the article, post slug, and image alt attributes.
11. Add images
Image is a great source of the traffic to your blog. Add a high-quality picture to the post and configure its title, alt text to get noted by the search engines and earn traffic from the image searches. Find a royalty-free image for your blog post to avoid copyright restrictions and obligations.
12. Use online image compression tools
A high sized image will affect your page load time and ranking. Optimize your images with online compression tools like Tinypng before being uploaded to the site. It is free and doesn’t require any registration to access their service. Download the output image and repeat the process 2-3 times to reduce its size to the maximum extent.
13. Post at the peak time
Know the peak time of your location from where you get most of the visits. Visit your Google Analytics and AdSense accounts to find your best traffic sources. Publish your post at the peak time to earn maximum clicks and page visits.
14. Google Webmaster tools
Create a Google webmaster account if you don’t have already. Submit your post URL to Google as soon as it is published. Monitor crawl errors to know whether everything working perfectly on your site.
15. XML Sitemap
Create an XML sitemap of your blog and submit to webmaster tools to index your pages faster. A sitemap will guide search engines about your posts, pages, categories, tags, and images.
16. Post frequently
Publish posts at regular intervals. Thus inform search engines that you are active on the site and update it with the latest information on your niche. Publishing 3-4 posts per week will boost your traffic from both search engines and social sites.
Backlinks play a crucial role in assigning search engine rankings. If you have backlinks from the top level domains, you will be listed higher in the search results. Explore backlink building resources to get link backs to your blog. They include guest posts, relationship building, link earning, blog comments, etc.
18. Internal Linking
Internal linking is a proven method to reduce your bounce rate and increase the traffic. Cross-link your contents each other with keywords and post titles. So the visitors may remain on your site and will read the articles one after another. It will bring positive changes in the search engine index and Google bots will crawl your links faster.
Broken links are those links which are dead or no more valid. They will affect your website reputation and affect the search engine rankings. Scan your site at regular intervals and remove or replace dead links to protect your online credibility and avoid Google penalty.
Never compromise on your website security. Install a top-rated security plugin and implement actionable security tips to protect your business from hacking attempts, virus, and malware attacks. If something bad happened, Google will blacklist your URL and warn readers against the page visits.
Google started showing a not secure warning on non-https sites. Install an SSL certificate on your blog and migrate to https protocol to improve your search engine visibility and page clicks.
Use a keyword specific URL structure on your blog. It should be short, memorable and free from stop words. A plain or numeric permalink structure is outdated. A URL with post name will bring more clicks from the search engines than others.
23. Reduce the number of plugins
WordPress users will get plugins for any purpose. But keep in mind that your website speed will decrease with the increase in the number of plugins. Install only essential plugins on your blog like SEO, optimization, monetization, backup, etc and disable whatever things that affect your page speed.
Create categories and tags to organize your articles under different heads. Google will index your categories, tags, archive pages and show to the visitors when they search for a particular subject. It will improve your internal traffic too. Suppose your blog has multiple categories like technology, social media, blogging, and WordPress like ours. A social media enthusiast can quickly open your social media category page to find a post on which he might be interested in.
Create a video for your post. A video can quickly explain how to tip and tutorial. Upload it to your blog post as well as YouTube channel and optimize it with proper keywords, meta description, etc. When a user searches for a video tutorial on a certain topic, Google will show it to them and make them watch your video followed by reading the content.
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