Content marketing helps you get your message across and drive sales. It’s focused, compelling, not to mention clear-cut. While some choose to craft engaging content, others craft SEO-friendly content. People start their online shopping journey with a Google search. About 37,5% of traffic to eСommerce sites comes from search engines. So, it’s crucial to create highways for crawlers to find your pages.
Optimizing for search engines is one of the best things that you can do for your eCommerce business. If your eCommerce site appears on the first page of Google, you get more clicks, shares, likes, and engagement. Use the right SEO techniques and you’ll get a great rank in the SERP. Relying on organic search traffic isn’t risky at all. If you use the advice in this article, your online shop will be found in the search engines.
Focus on Conducting Keyword Research
Start with keyword research. It takes a lot of trial and error to find the right keywords, but maybe the following tips will point you in the right direction:
1. Make A List of Important Topics
Choose relevant content topics based on what you do. If you sell fashionable women’s clothing, you can write about the biggest winter fashion trends. It’s just an idea. Figure out what topics your audience is most interested in. writing about the hottest trends or how to create a capsule wardrobe makes it easier for you to get people interested in your content and extend your reach online.
2. Fill in the Blanks with Keywords
The best keywords are the ones that people are actively searching for. It’s not recommended to use keywords that are too broad when chasing the number 1 position. Go broad only if you’re advertising within a small geographical area. They’re less likely to be clicked on since they don’t match the interests of the Internet users.
What’s more, focus your attention on long-tail keywords that are closer to what you’re trying to sell. Generally speaking, online stores that are seeking visibility in a niche use long-tail KWs. They already include the headwords and they’re great for highly competitive niches. Have a clear vision of your company, product, and website.
3. See How Competitors Are Ranking for The Same Keywords
It may be hard if not difficult to rank for a particular keyword. This is because the competition uses the very same keywords. How are you supposed to tackle this problem? Well, you can deploy high-volume keywords that your competitors aren’t currently ranking for. Simply publishing a blog post that features low-competition keywords can drive quick traffic.
Optimize the eCommerce Website to Boost Sales
The homepage is the most important part of your eCommerce website. It tells visitors what the site is about and offers them an easy way to get to the products they want. The webpage, as well as its contents, should be modified to be more attractive, useful, and, most importantly, actionable.
Case in Point: Amazon
No eCommerce discussion is complete without mentioning Amazon. Amazon is the most recognizable brand in the industry and for good reason. If you visit the homepage, you’ll notice that the most important information is located in the upper half of the page. When you land on this site with compelling offers, the background images immediately catch the attention. Let’s not forget about the logo, search and sign-in buttons, and many call-to-action boxes.
In an effort to optimize your homepage, please focus on the following:
This HTML element is displayed in the SERPs. Basically, it’s the clickable title for every result. Pay attention to length and don’t try to stuff in keywords. Add one or two targeted keywords and make sure the company name is present.
An important part of on-page SEO, the meta description tag lets visitors know what the eCommerce site is about and invites them to pay a visit. Don’t use boring descriptions. The meta description should be actionable and written in the passive voice.
The information should be concise. Feature your top-selling products and remove outdated content. Encourage visitors to use your website. Just like Amazon, you can sue some CTAs. Make sure to check out Shopify’s examples of inspiring call to actions. Keep in mind that there’s no one-size-fits-all solution.
Never Let an Image Go Without A Tag
If you’re not using images, you’re missing out on a lot. Besides the fact that customers prefer visuals, images can help you build connections and generate organic visibility. Speaking of organic visibility, Google believes that visualization is helpful and mixes search results with image boxes and carousels. Images have a better chance of being seen, so add visuals to well-researched content.
ALT tags are used to describe the image or what the image stands for. They offer a text alternative for search engines, providing a better context to search engine crawlers. You see, search engines and robots aren’t capable of interpreting images, so they need a little bit of help. An adequately formatted alt text will improve the way the page is indexed and where it ranks.
If the Internet user’s connection is slow, the blog section of your site won’t load correctly, but at least they’ll see the image on the page. This is how you write good text:
- Describe the image as accurately as possible.
- Don’t exceed 125 characters.
- Use your keywords. No stuffing allowed.
Connect the content to the image text. In other words, link the alt text to the content you craft. If your keyword is “designer clothing for women”, you’ll need an image that reflects this idea. Avoid photos that are too generic and remember that you can’t take just any image from the Internet. Always ask for permission.
Understand Your Target Market’s Habits
Customers’ habits can affect your content strategy, which is why you should do your best to understand your target market’s habits. Where exactly do these people live online? Some of the best places to publish SEO-friendly content are:
- Social media sites
- eCommerce shopping directories
- Press release distributors
- Local news sites
- Other sites and blogs
Social networking sites such as Facebook, Instagram, and Pinterest can offer you a lot of info about current and potential customers. You can learn a great deal by just seeing what someone shares online. If someone shares a post on Facebook about how Emily Ratajkowski wears an XXL jacket, they’re clearly interested in this fashion piece.
Take a peek at what people are sharing on social media – what products they like using or what info they find interesting. Never make assumptions about habits. Find out how people use different mediums to interact with businesses. Maybe you were planning to use LinkedIn. Sorry to burst your bubble, but it’s not designed for B2C eCommerce shops. Do your research ahead o time.
Smartly Distribute Newly Developed Content
Articles, blog posts, videos, infographics, e-books, and podcasts are the foundation of your content marketing campaign. Now that you know what online platforms are best for distributing the content you’ve just created, it’s time to share it with the world. Content should be seen and generate traffic. It’s practically useless if you don’t use it.
If the content is on your website, eventually someone will come across it. However, do you really want to take your chances?
To conclude, search engines read the words that you use on your site to establish if it’ll rank in the SERPs. SEO-friendly content can genuinely take your marketing to the next level. Modern search engine optimization depends on valuable content that enhances the customer experience. Set up keywords efficiently, steer away from duplicate content, and optimize images. Create engaging, SEO-friendly content. you can do it.
|Helene Cue is a writer and very experienced content marketing specialist at GrabMyEssay. She has an MBA in marketing and a personal blog where she shares her knowledge with her audience.|