SeeWhy has come to the conclusion that 99% of people are not likely to buy something from your store upon their first visit. Most prospects want to see and get familiar with your brand and marketing message before they decide to put their trust in the products you’re selling. This is where having a good blog can come in especially handy.
You can’t expect to rank well on Google and have people find your products organically if you don’t put some effort into SEO. Since Google loves unique and consistent content, blogging is the key aspect of boosting your SEO score, optimizing your e-commerce website and actually positioning well in order to bring your business to a much larger audience.
That said, you can’t go wrong with creating an advanced SEO-friendly blog for your e-commerce business. Keep on reading to find out more about how to do exactly that, regardless of whether you have a small online store or offer thousands of items for purchase.
Your Blog Content Should Be Long and Comprehensive
There are tons of e-commerce businesses online, which means that you’re bound to have plenty of competitors even within a specialized niche. However, no matter how small you may be, Google will always value informative, engaging, and unique content. In that respect, having a blog can give your online store quite an advantage compared to just a product page.
Thanks to several different studies, we now know that the longer blog posts with rich content fare much better in Google’s eyes compared to shorter pieces. In that respect, keep in mind that you should focus your attention and content creation skills on blog posts of at least one thousand words.
The more long-form and comprehensive blog content you have, the better your chances are to rank higher on Google.
Create Content That Answers the Users’ Questions
The nature of your e-commerce business allows you to cover a wide range of topics on your blog. Of course, you can go more in detail about certain topics if you offer rather specific products for sale.
In general, reviews, trends in the industry, and more personal stories about your brand are always a great addition to every engaging and informative e-commerce blog. But, if you want to boost your organic reach on Google, don’t ignore the importance of answering the users’ questions with your blog posts. This is a great way to create SEO-friendly e-commerce content.
Think about it: most people will type in a question into the Google search in order to find the answer they’re looking for. And while you can’t use questions on your product pages, you can do exactly that on your e-commerce blog.
Let’s say that your online store sells fitness clothes. A great blog topic that would answer typical users’ questions on the matter could be “How to choose the best women fitness clothes for your body type?”. By creating a comprehensive and informative post about this, you instantly increase your chances to rank higher on Google searches every time someone makes this (or a similar) query.
The Importance of Link Building and HubPages
In order to use your unique and engaging content to your benefit as much as possible, it’s crucial that you get involved with the magic of SEO on a deeper level. Creating long, evergreen, and informative content that’s plagiarism-free is obviously a must and an essential first step, but if you want to gain the most out of it, it’s crucial that you employ a proper link building strategy as well. Luckily, the more content you create, the better this strategy can be utilized.
This will allow you to use the internal linking strategy, thus connecting different content pieces and relevant pages of your blog and online store. Of course, it’s rather effective to link to other sites and pages that might feature positive reviews of your products as well as some authoritative sites on certain matters mentioned in the posts.
As your link building gets stronger, you’ll notice your e-commerce business gaining more recognition as well.
But what’s the essential practice when it comes to creating an effective internal link building strategy? Google won’t pay attention to your website structure and blog if it lacks logic. That said, it’s crucial that you make the most out of hub pages. Hub pages will feature the main keywords that you wish to rank for.
For instance, if you’re selling fitness equipment, your hub page for this term should actually contain a keyword such as “fitness equipment”, “best fitness equipment”, “affordable fitness equipment”, and similar.
As you create more articles that go in more detail about the fitness equipment you’re selling, such as “how to use fitness equipment”, “benefits of buying fitness equipment”, and so on, you’ll be able to link to your hub page from these articles and link to these articles from the main hub page article, crafting strong internal linking and adding authority to your e-commerce business.
Make the Most Out of User-Friendly UX
Aside from the link building strategy, an important part of creating an advanced SEO-friendly blog for your e-commerce business is to use a user-friendly design that will boost the overall user experience (UX). The following UX aspects are an SEO must:
- simple and intuitive navigation
- keeping the most important info above the fold
- mobile-friendly design
- fast loading speed
- high-quality images
- use of appropriate colors and white space
When it comes to simple and intuitive navigation, your blog crafting goal should be to provide something easy to understand and follow to your potential readers. In that respect, don’t go overboard with your menu options and stick to the traditional format, with simple and user-friendly scrolling options, social media buttons, calls-to-action, categories, etc.
However, don’t position your ads and calls-to-action at the very top of the blog page; your valuable content should be above the fold.
Mobile-friendly and fast-loading design are essential aspects in this day and age, not only when it comes to what Google wants and rewards, but what the users prefer as well. Most people enjoy reading and browsing the Web on their phones, kindles, and tablets, which is why your blog design should be responsive to these smart devices.
It’s also not uncommon for users to leave a page if it takes more than 3 seconds to load, so definitely work on boosting the loading speed of your e-commerce blog.
You can feature your online store colors but make it a point that they go well with the overall design. It’s always better to keep the color scheme mostly neutral and pleasant for the eyes, and only use more vibrant shades as a pop of color around the menu area and borders.
Keep the paragraphs properly separated to provide effortless reading, and always use top-quality images to complement your written content.
Google will give you a higher SEO score if you make it a point to create a blog and website that actually meet the aforementioned UX demands. After all, you could have the best content in the world, but no one would want to read it if it were badly delivered in terms of design, readability, and appearance.
At first glance, it might seem that there’s no obvious link between blogging and e-commerce. However, nothing is as it first appears when it comes to digital marketing and SEO. Creating content for your e-commerce blog is bound to boost your position in the SERPs, help you share your brand’s message with your target audience, and increase your authority in the industry in the long run.