The social media posts need to be sent at the best time to get maximum engagements and traffic in return. But as you know, it is not possible for us to sit in front of a computer for hours and run campaigns manually on each network. So we need to schedule campaigns on them for the peak time to utilize possibilities created by the social sites.
LinkedIn is our favorite social network to seek new jobs and find talented employees. Use it in a way to build relationships with staff and hiring officials in your dream company or a list of companies and follow their pages for new job notifications that is relevant to you. In short, we can say that LinkedIn is a great platform for recruitment, career growth, and brand promotions.
What about content marketing?
Similar to other social networking sites, LinkedIn is the best place for content promotions too. It can bring massive qualitative traffic by encouraging professionals to visit your pages. But you should have exact strategies to prepare and publish LinkedIn posts in order to build an effective social media marketing campaign.
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In this post, we’ll tell you how to schedule and manage your LinkedIn posts. The social site doesn’t allow users to schedule posts in advance. So you have to use third-party tools to schedule and manage LinkedIn campaigns ahead of time.
Buffer is a free content marketing tool to schedule and share your posts on leading social networks. It is simple and easy to use. It is well integrated with Facebook, Twitter, LinkedIn, Pinterest and Instagram to run and manage the campaigns.
I assume you already connected your LinkedIn account to Buffer. So it should be visible on the left pane of your Buffer dashboard.
Click the text box to enter your texts or webpage link that you want to schedule on LinkedIn.
LinkedIn will pick your post images automatically and show them in the thumbnail box. Click the right or left arrow to move in between the images and choose the best as your LinkedIn post thumbnail.
Buffer allows you to add the post either to your sharing queue or schedule it for an exact time. Tap the drop-down arrow that appears next to ‘Add to Queue’ option to schedule your post. Choose a date and time when you want to share the item. Click the ‘Schedule’ button to save.
Done. It will appear in your LinkedIn account as per the schedule.
Manage LinkedIn posts on Buffer
Click your LinkedIn account from the left pane of your Buffer dashboard. Tap Queue tab from the main screen.
It will display all your scheduled, queued LinkedIn posts in the order of sharing them. Mouse over a post to view post management options like delete, edit, move to top and share now. ‘Move to top’ option is useful to change the priority of your post. Click Edit option to customize your texts, thumbnail, and scheduled time. Don’t forget to save changes when you finished.
2. Agora Pulse
Agora Pulse is a prominent social media marketing tool with unique quality and features. It lets you schedule and recycle contents on social channels to bring regular visits to your pages.
Sign in to your Agora Pulse account and tap the ‘Publish’ button from the left pane of your screen.
Select your LinkedIn profile post to schedule the content.
Enter your message or webpage link in the text box. Agora Pulse will convert your URL to a Bitly link automatically. Select a thumbnail or upload a new image which you want to use for the social media post. If you’re satisfied with the preview generated, tap the Next button to view schedule options.
Set a date and time for the post. Click ‘Republish regularly’ option recycle the content automatically at regular intervals. Tap the Schedule button to save your changes.
Manage LinkedIn posts on Agora Pulse
Click your LinkedIn account from the left pane of your Agora Pulse dashboard.
Tap ‘Publishing’ from the main navigation menu. Choose Scheduled sub-menu to view your LinkedIn posts.
Tap Edit button to change the date, time, text, and thumbnail of your post. Save the changes you made.
SocialPilot is our favorite tool to schedule and run content marketing campaigns efficiently. It has a clean and addictive interface to work with. Similar to above-mentioned tools, it gives you full control over the social media posts and you can add own image, video, and GIF to them if needed.
Sign in to your Social pilot account first. Tap the Posts menu from the left pane of your dashboard. Choose ‘Create Post’ option.
Enter your text or webpage link in the content creation box.
SocialPilot will display your post images at the bottom. Pick an image if you want to replace the default featured image in the LinkedIn post. Click camera, video icons to customize your post using them.
Choose your LinkedIn account from the right side of the screen.
SocialPilot allows you to share your post instantly, as next, add to sharing queue, schedule or recycle. Click drop-down arrow of Add to Queue button to schedule your post.
Set a date and time for your post. Click Schedule button to confirm.
Done. The post is scheduled successfully on your LinkedIn account.
Manage LinkedIn posts on SocialPilot
Click Accounts from the left pane of your SocialPilot dashboard. Select your LinkedIn account from the sliding menu.
Tap ‘Manage Posts’ from the main screen to view your upcoming LinkedIn posts.
Find a post that you want to edit. Use Ctrl+F command to quickly locate a post with keywords.
All your LinkedIn posts will list along with the date and time of appearing them in your profile. Click the small pencil icon that you will see on the bottom right side of a post to edit it quickly. Customize the text, image thumbnail, and video from the pop-up window. Hit the ‘Update’ button to save the changes you made.
Click the timestamp to change the scheduled date and time of your post. Hit ‘Schedule’ button to save.