How to Reduce Form Abandonment in WordPress (Step By Step)

How to Reduce Form Abandonment in WordPress

Do you have a business website?

If so, you should be familiar with the term lost leads or form abandonment. People place orders or send inquiries through forms given on your site. But some of them will leave the page after entering all required details and just before hitting the submit button. It is known as form abandonment.

They are interested to use your product or service. But unfortunately, they left your order form suddenly for some unknown reason. These kinds of lost leads will affect your total sales and income.

No one can say how many leads you lose every day and for the large businesses in every minute. Entries will be recorded nowhere without pressing the submit button. So it will be impossible to figure out the exact loss form abandonment create on your site.

Is there any way to track your lost leads and capture data from the abandoned forms?

Yes, if you are a WordPress user.

Today we’ll tell you how to reduce form abandonment and increase sales on your WordPress website.

What is WPForms?

WPForms is one of the best form builder plugins for WordPress. It is perfect for creating any type of forms like user registration, lead generation, online order, post submission, and many others. So a single plugin is enough to collect your client inquiries, process orders, accept guest posts, collect leads, etc.

Moreover, WPForms is packed with the most modern features and integrations which you can use to enable additional functionalities on the forms created. From collecting user signatures to creating conversational forms, it will keep you up with the latest trends and thereby maximize your sales and revenue. It also offers premium customer support and 14-days money-back guarantee in all pricing plans. 

Form abandonment in WordPress

WPForms allows you to enable form abandonment and track your lost leads in a few steps. Thus you can easily capture partial data submitted by your visitors and contact them to take further actions.

Step 1: Install WPForms

How to Reduce Form Abandonment in WordPress (Step By Step) 2

Install and activate WPForms on your website first. Once it activated, you will see a new menu section (WPForms) on the left pane of your WordPress dashboard.

Step 2: Install Form Abandonment addon

Form Abandonment WPForms

Click WPForms> Addons to get a list of addons that you can activate as per the license you opted. Find and install Form Abandonment addon from them. Click the ‘Install Addon’ button to activate it.

Step 3: Create your form

Form Abandonment WPForms

Create your form as usual. WPForms is packed with a huge number of predefined templates that you can use for various purposes. It also allows you to create own forms in a few minutes using drag and drop functionality. So it is not a matter what kind of form you need, WPForms is the best tool to build them all.

How to Reduce Form Abandonment in WordPress (Step By Step) 3

Once you finished creating the form, choose Settings from the WPForms editor followed by Form abandonment from the sub-menu.

Check ‘Enable form abandonment lead capture’ to activate the feature on your form. Configure other options and save your form.

Step 4: Publish your form

There are two ways to publish your forms created with the plugin.

Form Abandonment WPForms

  1. WordPress post/page editor > Add Form > Select your form from the drop-down box
  2. Using a shortcode (WPForms > Form name > Embed) and paste it to the content area where you want to appear the form.

Form Abandonment WPForms

Publish your post or page and you are done. It will collect form submissions along with the abandoned entries if any.

Step 5: View abandoned form entries

Form Abandonment WPForms

This is the most important part of our blog post. Open WPForms > Entries. Choose a form to view completed and abandoned entries on it.

Click here to buy WPForms with up to 50% discount in pricing (14-days money-back guarantee)


Form abandonment is one of the major challenges a business owner faces. There was no way to capture data from the abandoned forms. But now luckily, you got a solution.

WPForms helps you to track lost leads and find new sales opportunities easily which will create a huge impact on your total profit. Contact your prospective clients to know more about their requirements and introduce your latest offers to them. Thus you can convert partial form entries to successful leads in simple steps like 1-2-3.

Are you still thinking?

Click here to buy WPForms and get 50% off on their subscription plans (limited period offer)