Do you have a business website?
If so, you should be familiar with the term lost leads or form abandonment. People place orders or send inquiries through forms given in your site. But some of them will leave the page after entering all required details and just before hitting the submit button. It is known as form abandonment.
They are interested to use your product or service. But unfortunately, they left your order form suddenly with some unknown reason. These kinds of lost leads will affect your total sales and income.
No one can say how many leads you lose every day and for the large businesses in every minute. Entries will be recorded nowhere without pressing the submit button. So it will be impossible to figure out the exact loss form abandonment create on your site.
Is there any way to track your lost leads and capture data from the abandoned forms?
Yes, if you are a WordPress user.
Today we’ll tell you how to reduce form abandonment and increase sales on your WordPress website.
Moreover, WPForms is packed with most modern features and integrations which you can use to enable additional functionalities on the forms created. From collecting user signatures to creating conversational forms, it will keep you up with the latest trends and thereby maximize your sales and revenue.
Form abandonment in WordPress
WPForms allows you to enable form abandonment and track your lost leads in a few steps. Thus you can easily capture partial data submitted by your visitors and contact them to take further actions.
Step 1: Install WPForms
Install and activate WPForms on your website first. Once it activated, you will see a new menu section (WPForms) on the left pane of your WordPress dashboard.
Step 2: Install Form Abandonment addon
Click WPForms> Addons to get a list of addons that you can activate as per the license you opted. Find and install Form Abandonment addon from them. Click the ‘Install Addon’ button to activate it.
Step 3: Create your form
Create your form as usual. WPForms is packed with a huge number of predefined templates that you can use for various purposes. It also allows you to create own forms in a few minutes using drag and drop functionality. So it is not a matter what kind of form you need, WPForms is the best tool to build them all.
Once you finished creating the form, choose Settings from the WPForms editor followed by Form abandonment from the sub-menu.
Check ‘Enable form abandonment lead capture’ to activate the feature on your form. Configure other options and save your form.
Step 4: Publish your form
There are two ways to publish your forms created with the plugin.
- WordPress post/page editor > Add Form > Select your form from the drop-down box
- Using a shortcode (WPForms > Form name > Embed) and paste it to the content area where you want to appear the form.
Publish your post or page and you are done. It will collect form submissions along with the abandoned entries if any.
Step 5: View abandoned form entries
This is the most important part of our blog post. Open WPForms > Entries. Choose a form to view completed and abandoned entries on it.
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Form abandonment is one of the major challenges a business owner faces. There was no way to capture data from the abandoned forms. But now luckily, you got a solution.
WPForms helps you to track lost leads and find new sales opportunities easily which will create a huge impact on your total profit. Contact your prospective clients to know more about their requirements and introduce your latest offers to them. Thus you can convert partial form entries to successful leads in simple steps like 1-2-3.
Are you still thinking?
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