Back in the days, having a physical shop is the only option you have to sell your items. There is no possible way you can reach out to your customers, and they can only buy an item in your physical shop.
However, gone are the days when shops can only sell through a physical store, now they can showcase their items online. Businesses can build websites to reach out to more customers, and customers can buy products because of technology.
Websites are now the home of businesses, and having one requires a lot of patience and hard work. You cannot simply build a website and launch it without taking into consideration factors that could affect your business.
Your website’s design plays a role in the growth of your business. That is why before launching your website, you must come up with a plan on how your website should look and work.
Here we have put together reasons why you need to launch a well-designed website.
1. It Sets The First Impression
You might think that you have only created a website to sell your products. But your website’s appearance and function will set the tone. How it looks like will tell your customers about your business and your products. Therefore, if you want your customers to stay longer on your site, create something appealing and friendly.
Aside from making your customers or readers stay longer on your site, it would also make a return for more.
Set a good impression by building a well-designed website.
2. Increases Search Engine Optimization
A well-designed website not only means the appearance of a website. But it also includes the user interface of it.
If a website is easy to navigate, with no distractions, and has fast loading speed, users will stay longer on the site. The longer a visitor stays on your website, the better.
Your web design will also be one factor Google considers when ranking a website. If your Google ranking is high, you can drive more traffic to your site.
3. People Will See You as a Professional and Trust Your Brand
Your website’s design will establish your brand’s name and authority. It will show people that you are professional as compared to a website that is poorly designed and has a lot of unimportant content.
It is also good to remember that a brand must use a specific style on their content or products. This practice of consistency will remind people of your brand. If you look at big companies, they often use the same style, color, or font when creating something. Therefore, even without seeing the name, people can easily recognize the brand.
4. Increase in Conversion Rate
Your website’s design will help your customers or visitors on what to do on your site. It will guide them on what they should click, or you can emphasize on your call to action.
Here are some ways you can guide your visitors on what to do on your site. You can use a lot of white space around your call to action. Since there is no distraction surrounding it, people are more likely to focus on it and click.
Another good example is by using a color that contrasts from the background. If you don’t want white space to surround your call to action, you can use a color that pops for people to recognize it.
The more you make your website’s call to action recognizable, the more that people will click on it. It will then increase your conversion rate.
5. To Speedup Decision Making
The more complicated a website looks like, the more people will jump out of it. Providing your visitors with a lot of options or tabs to look at will only confuse them.
It is always best to keep it simple. You can categorize your content into five or six options to make navigation simple. A simple website makes it easy to look through your content.
If the faster and easier the navigation is, the more people can decide quickly to purchase an item in your shop.
6. Your Competitors are doing it
In business, spying on your competitors is part of the game. It will not only give you an idea of what you can do, but it also helps you get one step ahead of them.
You need to have a well-designed website because your competitors are doing it. They also know that having a great website design will grow their website. Therefore, you must step ahead or join the game by creating a website that has a friendly user experience.
7. To Attract More Customers
If you have a website that is simple and easy to navigate, the conversion rate increases. However, not only would you gain more profit. The better looking and friendly your business website is, the more that people will recommend your brand.
Since your business’s website established credibility, and people trust your brand, they will spread the word about your business. You can gain more customers and build a strong relationship with them.
8. Markets Your Brand
Your website doesn’t only showcase your product, but it also markets your brand. Your site is the first thing people see, and if you don’t launch a website with an incredible design, you could lose your potential customers.
Similar to social media content, your website’s content is also a defining factor for conversion.
9. To Keep Your Visitors from Staying
When a visitor enters your website or online shop, there are three things they often look in a site. People look for a website’s product, their contact information, and its “About” page.
Therefore, you have to keep in mind to provide these to your readers. Make it easy and simple for your visitors to look for what they need.
If your website’s design is difficult to use, people will jump out of it.
10. Because of Increased Mobile Phone Users
If you think a well- designed website is all about its appearance on desktops, you might need to think again. Researches have shown that there are more searches done on a mobile device than on a desktop. Therefore, if launching a website for your business, you must consider mobile phone users.
Create a website that is responsive to any device.
Aside from responsive web design, it must also have a fast loading speed when viewed on mobile devices.
Your website is the forefront of your business, and making it look appealing and friendly to use will help it grow.
Well-Looking web design doesn’t only involve the appearance of the site, but the usability, the user experience, and how it can work with mobile devices. Therefore, before you launch your website, remember to keep in mind the reasons mentioned above.