Tutorial videos can be a great type of content – if they’re planned right. A well-planned tutorial will clearly lay out and explain each step and guide viewers through it.
If you’re looking for help in planning your tutorial, there are a few areas that you should focus on:
- Understand your audience
It is important that you understand your audience before you start to plan your tutorial. Not only will this help you select a good topic – but more importantly it will ensure you don’t cover ground they’re already familiar with.
For example, let’s assume one step requires viewers to close background processes. Most tech-savvy individuals will know how to do that, so you don’t need to provide an in-depth explanation, whereas individuals who aren’t so tech-inclined may need a bit of guidance.
- Keep the introduction short
Try to avoid drawing out the introduction, and instead make it short and direct. All that is really needed is a sentence that lets viewers know what your tutorial is about, and another sentence that acts as a hook tells them how it will benefit them.
Letting viewers know what they stand to gain by watching your tutorial video will provide a compelling reason for them to stay and keep watching it.
- List the steps, and vet them ruthlessly
Every tutorial video starts as a series of steps, but what often separates effective tutorials from the rest is how you vet those steps. Essentially you should go over each step in your tutorial, and ask yourself if it is necessary, and whether there is an easier option.
The goal should be to make your tutorial as simple and straightforward as possible by streamlining the steps as much as possible.
- Think about how you can ‘show’ each step best
Part of the reason why video is such an effective medium for tutorials is that it gives you the ability to ‘show’ each step being performed. It is important that you take advantage of that, and think of ways that you can display each step best, so that it is clear to viewers what they need to do.
If your tutorial involves digital products it may be best to use screen recording rather than attempting to record a conventional video. For example, you could use Movavi Screen Capture Studio and learn how to make a tutorial video with it.
- Don’t forget the call to action
Remember to include a call to action at the end of your tutorial. It should let viewers know what to do next, and tie into the goal of your tutorial video.
Typically call to actions work best in tutorials when they relate to it in some way. For example, you could tell viewers that to find other tutorials about similar topics they can visit your website.
At the end of the day that should cover everything that you need to know to plan an effective tutorial. The next time you are creating one, be sure to use what you learned and odds are you’ll see just how much it improves your tutorial.