A WordPress website with your favorite theme is not enough to perform various tasks and grow traffic. It should have a number of plugins to handle SEO, marketing, security, and many other operations automatically.
Can you imagine a blog post without social media sharing icons on it? Is it possible to run a WordPress site or blog without proper search engine optimization?
The answer is a big NO. Some website themes like Genesis Framework offer those features as a built-in option. Others should use relevant WordPress plugins to optimize and market their content to earn maximum profit from them.
The 18 Must-Have WordPress Plugins 2021
In this article, we compiled a list of must-have WordPress plugins for businesses to better manage websites and boost sales in 2021.
It is really essential to identify the main search terms and referral sources that divert traffic to your site. Google Analytics is a powerful tracking tool to monitor your real-time traffic and detect top traffic locations, popular posts and categories, outbound links and much more.
MonsterInsights is the #1 Google Analytics plugin for WordPress that allows you to monitor everything from the dashboard. It can activate several unknown features of Analytics like eCommerce sales tracking, ads tracking, affiliate link tracking, etc to define an effective monetization strategy for your site. So whether you are running a business website or blog, install Monster Insights on top priority to get new blog post ideas or sell more products.
Rank Math SEO is a must-have WordPress plugin for businesses to optimize products and content. It is an allrounder SEO solution to replace multiple plugins from your blog with a single installation.
Rank Math can optimize your pages for search engines and social networking sites, detect 404 page not found errors and redirect them to the appropriate sources, create Sitemaps and edit complex files to guide search engines better. I recently replaced Yoast SEO from all my websites with Rank Math and this is the reason: Yoast SEO vs Rank Math SEO; Best SEO Plugin for WordPress
3. Social Snap
Social Snap is a beautiful, light-weight social media sharing plugin for WordPress. It is easy to use and doesn’t slow down your pages in any way.
It lets you show icons as standard, floating, on images, or using a shortcode or template tags. The plugin is packed with Facebook, Twitter, LinkedIn, email, and print icons in the free version.
If you want to display buttons from other networks, consider upgrading to the premium version. It comes with many advanced features like more than 30 social sharing icons, social media auto poster, URL shortener, social meta tags, social media login, and advanced statistics.
WPForms is another must-have WordPress plugin for business websites. It is a drag and drop form builder to design and customize any type of form including contact forms, payment forms, survey forms, newsletter forms, and more.
The plugin features several pre-designed templates to build forms in quick moments. The forms built with WPForms are highly customizable, responsive, and mobile-friendly. Learn
WordPress security is a crucial part that requires more attention in 2020. Secure your websites with regular malware scan, endpoint firewall, two-step authentication, and limit login attempts.
Wordfence Security is one of the popular security plugins for WordPress with more than 3 million downloads. It has an integrated malware scanner to block any malicious code instantly. The malware signature updates regularly to handle the latest security threats and block them even before they infect the site.
Wordfence can also enable two-step authentication and login CAPTCHA in WordPress to prevent brute force attacks and protect your website from cybercriminals.
6. Short Pixel
Images consume a major portion of your page loading time which may result in slow speeding the site most of the time. So you need an image optimization plugin to supercharge WordPress website speed.
Short Pixel is a great plugin to compress images without losing quality and reduce page loading time significantly. With multiple optimization technologies and automatic or bulk optimization, you will get full control over the images. It can optimize JPEG, PNG, GIF, PDF file types and also generate WebP version of images in use.
7. WP Rocket
From caching to database optimization, minification to lazy load, it can create magic in your site from the very next moment of installation. The plugin can remove many warning messages from GTMetrix and Google Page Speed scan reports relating to leverage browser caching, GZip compression, defer JS loading, Google Fonts optimization, etc.
Want to customize the WordPress page editor by adding options to set a font family, font size, and text colors?
TinyMCE is another must-have WordPress plugin in 2020. I use it from the very beginning of blogging. It is easy to use and allows you to add several options like formatting texts, insert and edit tables, insert media, align paragraphs, and so on.
Convert your casual visitors to email subscribers and regular customers. It is not as easy as you know. But it will be very easy if OptinMonster is with you.
OptinMonster is an intelligent marketing plugin to design stunning campaigns to collect leads and target visitors at the exact time. Find your high converting landing pages using advanced analytics and change lead generation strategies accordingly. It can attract visitors in various form types like popups, floating bars, slide-ins, full-screen overlays, etc and target visitors based on their behavior to boost your conversions.
UpdraftPlus is a must-have WordPress plugin for bloggers to backup and restores your website. It allows you to backup your database and content automatically and save it to any cloud storage like Dropbox, Google Drive, etc.
The plugin is free to use and comes with a one-click button to manually backup the site or restore it in seconds. UpdraftPlus supports many remote storage options including FTP, email, Amazon S3, OneDrive, and others to save your backup file.
Memberpress is a powerful and essential plugin to turn your website into a money-making machine. Prevent visitors from accessing certain parts of the site (posts, pages, categories, files, etc) and encourage them to choose a membership package to remove restrictions and enjoy exclusive benefits.
Memberpress is an all-in-one solution to create premium community forums, launch affiliate programs, offer exclusive coupon codes, and much more. Being integrated with payment gateways, you can collect payments from users using the plugin and sell digital products to make more money. It is reliable, secure, and stable.
Note: Now MemberPress offers up to 40% off in various pricing plans for a limited period. So this is the best time to buy this intelligent membership plugin and start making money from your products or contents.
12. Pretty Links Pro
Pretty Links Pro is one of the must-have WordPress plugins for websites to shorten links and automatically redirect users to one or more destinations. It will replace your long page or post URL with a customized short link and lets you track them efficiently.
Know how many users clicked on your affiliate links, from which place, browser, operating system and more. Pretty Links Pro is a great tool for affiliate marketers as well as high-profile websites to cloak links and replace keywords with custom links throughout the blog. It will also generate a detailed report with the number of clicks per day, referring sites, date range, IP address, etc.
OneSignal is a free marketing plugin for WordPress blogs to inform readers about the latest blog posts and modifications. It will send push notifications to the subscriber’s browser or device with a link to the published post.
OneSignal is easy to configure and customizable. It supports all leading browsers, Android, and Apple iOS to send notifications. The plugin is free for up to 30K subscribers on the web and unlimited on mobile.
14. Elementor Pro
If you need full control over the website appearance, you should install Elementor Pro on the site. It helps you to build and customize any part of the website like homepage, single posts, category pages, WooCommerce pages, and everything else.
Elementor Pro is packed with a theme builder and hundreds of templates to develop your dream website in minutes. It also contains over 50 Pro widgets and many other advanced tools to improve user engagements and traffic on your pages. WooCommerce builder, pop up builder, built-in third party integrations, and stunning animations are some other advantages of the plugin that will apply a unique look to your business or personal website.
SeedProd is another must-have WordPress plugin for business websites. It is coming soon and under construction mode plugin with more than 50 beautiful themes to use.
SeedProd is integrated with popular email marketing services to collect emails from your landing page and thereby increase your email subscribers. With over 5,00,000 stock images, animations, and others you can build converting pages easily using the plugin. It also contains hundreds of social media icons to boost sharing and a built-in contact form to collect user queries.
The plugin has powerful access controls to hide under construction or coming soon pages by IP address, user roles, login status or using a custom link.
16. CSS Hero
Want to customize different parts of the website using CSS? If so, you need CSS Hero. It is a great WordPress customizer plugin to customize almost anything on your site life fonts, colors, headers, footers, widgets, and more.
It is clean, responsive, and allows you to beautify the site easily without any coding knowledge. The live preview option for desktop and other device types is useful to perform edits without breaking parts. Are you ready to re-design the website and pages beyond theme settings?
RafflePress is another essential WordPress plugin to create and manage giveaways. It is preloaded with responsive, mobile-friendly templates to create viral giveaways in simple steps. It also has a drag and drop builder to design a customized template easily and launch contests without hiring a developer.
Integrate your giveaway forms with social media accounts and email marketing services to grow your followers’ list and thereby website traffic. It won’t be a hard task to create a giveaway landing page or widget if RafflePress is with you.
18. Amazon Affiliate
Amazon affiliate marketing is a proven method to monetize your website and make a huge income from sales. AAWP is a must-have WordPress plugin for marketers to promote products using responsive templates and encourage visitors to visit relevant pages.
Amazon Affiliate WordPress Plugin (AAWP) will automatically generate your affiliate links, insert them in the content area for the corresponding product name mentions, and also update prices with their fluctuations in Amazon Store. It is highly customizable and packed with several built-in functionalities to display bestseller list, product boxes, new releases list, etc in WordPress and boost sales.
AAWP also allows you to divert users to local Amazon stores based on their geographical location and track link clicks to know how many visitors click on your links every day.