Writing for passion and entertainment is great, but have you ever thought about turning your personal blog into a profitable business?
If you haven’t, it’s never too late, especially as a student on a shoestring monthly budget. If people are already loving your personal blog and find joy in reading your stories, why not supplement your budget with some blogging-generated money? Just like we thought, this is an amazing idea, isn’t it? Well, to make things easier for you, we have a comprehensive guide for you to turn your passion into a profession. Keep reading below for more insights.
How much can you realistically make from a personal blog?
How much money you can make out of a personal blog generally depends on web traffic. However, it also depends on your financial goals. You can adjust your strategy to get the income you want.
If you want to turn your personal blog in your main source of income, this is attainable; it only involves considerably more work. However, if you want to just generate some money on the side, you will have an easier time.
While in the first scenario, making a good living off blogging exclusively might take even years, you can start generating some beautiful money to supplement your lifestyle in a matter of months.
Be wary, it also depends on the niche you choose to write on. Obviously, blogs that teach people something (cooking, sewing, etc.) tend to generate more profits. Personal blogs focused on life experiences, like traveling, are great to make somewhere around $5k-$10k per month. Still a good lump of money, for a college student, right?
What are the keys to a successful blog?
So, with your blog and a better idea on how much money you can make, depending on what you write on, let’s see how you can make your small corner on the web even more successful.
- Incredible content – with your fair share of monthly visitors, we can assume you already generate high-quality content. After all, readers are picky and only choose what’s best out there. But you can always aim to perfect it, especially after Google’s new ranking algorithm update. Today, your content needs to be as accurate, researched, and polished as possible. This will not only make your blog rank higher in Google results, but it will also grab your reader’s attention. Great content will help your blog differentiate from your competition’s. You want your content to be readable, comprehensive; you want your blog posts to have a good format, and to be paired with relevant pictures. You want your content to be entertaining and engaging, and to link to some of your previous posts for further explanations, details, or simply reading the material.
- Engaged audience – to boost the success of your blog, try to engage with your audience at a more personal level. And the easiest step to do it is to offer your readers new content on a predictable schedule. Then, try to share your blog posts on social media channels where your audience is more likely to see them.
- Publicity – your articles are great, but nobody will be reading them if you don’t get the word out about your personal blog. There are multiple ways in which you can manage this part, some of the most effective being described below.
- SEO – unless you collaborate with a team of experts, SEO can go very wrong, very fast. Obviously, you can try some tactics on your own and see if they pay off, but it will be a lengthy process. Try to invest some of the profits generated by your personal blog on SEO campaigns. If you still want to tackle this part on your own, there are some good resources on the web that you can use. SEMrush, Neil Patel, HubSpot, Word Stream, these are all great starting points for SEO rookies.
- Social media – social media promotions work amazingly for businesses of all kinds. And your personal blog is no exception. The best part about social media advertising is that you can make good use of it without paying any money. Obviously, Facebook Ad Campaigns are always an option. But, in the beginning, try to focus on free tools and services, that tend to bring the most traffic to personal blogs. Use Twitter, Facebook, Pinterest, Reddit, LinkedIn, and Google+ to make the most of your content and bring it to a wider audience base. Use the platforms where you choose to share your blog content with care. For instance, if your personal blog DIY and home décor oriented, Pinterest works best. For professional content, LinkedIn and Google+ are more suitable choices. Use scheduling tools to make the most of these social media platforms. Also, make your blog posts more sharable by integrating with them share buttons for all social media platforms.
- Paid advertising – a solid way to make your personal blog reach a wider audience is through paid marketing. All you have to do is to identify your target audience accurately and then building up your audience with organic marketing efforts. There are a lot of options you can consider. Starting with Facebook, and continuing with Twitter, LinkedIn, and Reddit, you can pay for add placement on virtually all popular platforms.
Now, that readers come to your blog in flocks, let’s see how you can make some beautiful money of it.
Sure-fire ways to monetize your personal blog
You have a more successful personal blog than you previously had, so what should you do now to turn it into a profit-generating blog? There are three fool-proof ways to monetize your blog and grow your shy student income.
- Affiliate marketing
- Blog advertising
To find out more about each method, we will offer some rich details, below.
1. Affiliate marketing
If you have a well-performing blog with a lot of monthly traffic, the easiest way to monetize it is through affiliate marketing. As a blog owner, you can easily become an affiliate collaborator for businesses in your area, and not only. This advertising method helps businesses grow awareness about their brand, products, and services while being an easy source of income for bloggers. Because affiliate marketing has become more complex over the years, we can identify a series of key-elements part of the whole deal, in their logical order.
- The business
- The network
- The blogger
- The buyer
Since it has become so complex, affiliate marketing works best when paired with other advertising tools and methods. While you can always publish reviews on products and services of the business you advertise for, you can also use specialized tools and platforms to help them grow their profits. In this case, SEO, PPC, content marketing, and e-mail marketing are great tools to make the most of your affiliate marketing efforts.
To start your affiliate marketing adventure, join specialized platforms. These are the places where businesses come to find their bloggers. Some good starting points are Shareasale and ClickBank.
2. Blog Advertising
There are so many blog advertising methods you can use to monetize your website; it’s almost overwhelming to go through each of it. But we will.
- CPM Ads – if your blog is generating high traffic, consider cost per mile advertising. This method is easy to implement and it can generate you generous amounts. But considering the small return of this advertising method, you literally need thousands of people to visit your blog.
- Adsense – this is Google’s tools for cost per click advertising campaigns. Simply put, you just post ads on your website and receive a small lump of money every time a visitor clicks on these.
- Direct advertising – instead of using specialized tools to post ads on your personal blog, you can always negotiate directly with local businesses to promote their products or services on your platform.
- Sponsored posts – if you have a popular platform with a lot of followers, you can publish different businesses’ content on your website for an amount of money. The more followers you have, the more you can make per blog post.
- Banner ads – we are all aware of how banner ads work, and you most probably know that just like CPM advertising, this method has a low return.
- Blog sponsors – if you write on a certain niche, you can always find companies in the said field that are willing to sponsor you, especially if you have a good reader and follower base.
3. Product sales
Popular blogs can always make a little extra money by selling branded products. T-Shirts, mugs, and other similar products sell very well.
If you have a lot of expertise in the domain you write your blog posts on, you can always monetize your expertise. Whether we’re discussing online courses, e-Books, or training sessions, writing for other businesses or offering consultancy services, these all sell amazingly.
All personal blogs can be easily monetized, as long as you have generous monthly traffic. But to reach that point where the traffic you have brings you money, spend some time learning how to write amazing, insightful, and researched content. People love this type of article, and they are easier to engage with when offered this type of content.