Having an online presence is pretty much essential for any business to be successful these days. No matter whether you work for a big organization or for yourself, you need to be online with a website and social media. Yet it might not be enough to just have an online presence: you need to improve engagement.
However, marketing might not be your area of expertise. If you want to drum up more business as a translator, what is the next step? Here are just a few things you can do:
Tell them what you do
Having an unprofessional copy is sure to trigger uncertainty. If your prospective customer has to guess what you offer, then they won’t hire you; this includes your calls to action, the tagline on your website, or a description of your services. So make sure those things are always clear and concise.
Use terms that your target audience will recognize. Be clear, but don’t dumb it down. Think about the stage of awareness of your potential client, such as how much they know about their issue, the possible solutions and what services you can offer them. Speak with them like you would do offline.
Also let them know how much it will cost, as this will be one of the first things they will think about. If your potential customer can’t see any indication of fees on your site, then they may assume you’re too expensive.
Boost your SEO
You could be thinking that it’s difficult to get clients via search engine results but, if you work on your search engine optimization (or SEO) then it is possible. Decide on some keywords you could use to describe your business, and use them to boost your results. It has great potential to help you get a steady stream of work.
You can also look to backlink to your website from others sites via blog posts. Working with a company such as Click Intelligence means you can start link building and backlinking to help improve your search engine ranking even further. If you’re more successful in these results, then you’ll rank higher and you’ll develop better online visibility.
Prove how good you are
You know you’re good, but your prospective client has only just met you. They may even have hired someone previously who was disappointing, so they may be hesitant to hire someone else. You’ll need to reassure them of your expertise if you want to increase the chances of someone making an inquiry.
Ensure your website looks professional: that means no typing errors, broken links, visual clutter, and other similar items. Also, include up to date photographs of yourself and any team members, and list companies you have worked with previously (if your clients will recognize them). Don’t forget to include any credible testimonials you may have.