Do you want to promote your Facebook posts to the people in a specific country, region, or city?
Post targeting is a powerful feature available for all Facebook pages to put their posts in front of the right audience. Its advanced version is available for Facebook ads users with more controls to better optimize the audience for maximum reach and traffic. But now we’ll tell you about a page feature which you can use freely and promote the posts better than before.
There is no use of showing your content to the wrong people. Before creating Facebook posts, refine your audience by their geographical location who are more likely to read, share or comment on them. Filtering helps you to improve the user engagements, reach, and traffic to the site.
Here’s how can you do this.
Facebook Advanced Location Targeting
Sign in to Facebook and open your page to post the content. Enter your message and link in the text box.
By default, all your page posts have public status. Click on Public to change audience.
Choose Restricted Audience to target people by age group and location.
A new box will open like this,
You can type specific location names in the Locations field. When you start typing, Facebook will suggest a number of places that begin with the text you entered. Choose your target locations and Save. It is also possible to set distance limits and select multiple places at the same time.
Now you will come back to the previous screen along with the Restricted Audience status. Here, I target the people within the 40 km radius of New York City, United States. The limit can be changed based on your tastes and requirements. These kinds of radius wise limits are useful if you create posts that exclusively target people in a specific area.
Save and your audience filter is successfully applied to the post you are going to publish. Schedule or publish the content as usual.
That’s all.
Read 12 Best Social Media Marketing Tools Every Business Should Use
