WordPress is a powerful platform that allows you to send email newsletters and other important updates using built-in functions. But in actual practice, do they work as you expected?
I faced email deliverability issue many times. My WordPress emails were not delivering properly or reaching the spam folder of recipients. As you know, both of them will create no results and they will make your entire work fruitless.
It is a painful situation that a content marketer or a blogger faces. They worked hard, but nothing came in their way only because emails are not reached the exact location.
Do you know why it happens?
What is SMTP?
SMTP (Simple Mail Transfer Protocol) is a communication protocol which is used to send emails from one server to another. It sends your email messages to the target computer and email address using Mail Transfer Agent (MTA) in step by step.
What is the role of your recipients’ email clients in this two-way communication?
Gmail, Outlook, and other leading email services work continuously to find and block spam emails to protect their user interests. For that, they will compare your email’s actual originating location with the claims to know whether it matches or not.
If authentication fails, client services will reject such emails or simply send them to the recipient’s spam folder. The contradiction between wp_mail() function and hosting configuration may result in authentication failure which will contribute your communications to the tons of garbages on the web.
By default, WordPress uses the PHP mail function to send emails. But unfortunately, some WordPress hosting companies are not capable to handle those type of emails. These facts will affect your email deliverability and outcome.
What WP Mail SMTP Pro can do?
WP Mail SMTP Pro is a great plugin for WordPress to resolve email deliverability issues easily. It will edit WordPress mail function on your website to authenticate emails properly and deliver them to the right place. It is also integrated with leading SMTP mail providers like Gmail, SendGrid, Mailgun, Microsoft, Amazon, and others to send emails without getting blocked.
WP Mail SMTP is developed and maintained by the same team behind WPBeginner, WPForms, OptinMonster, and MonsterInsights. So we need not teach them on various WordPress functions and fixes. More than 1 million websites use this plugin to send emails successfully and boost engagements.
It brings all SMTP providers in a single place to let you access them in a few clicks. It allows you to specify the sender’s name and email address for each email and track them easily from the admin panel itself.
WP Mail SMTP Pro Pricing
WP Mail SMTP Pro has two types of pricing plans: Pro and Elite.
|Email Controls||All Pro features +|
|Email log||Advanced plugin setup and configuration|
|All SMTP services (Gmail/GSuite, Amazon, Office365/Outlook, Mailgun, SendGrid, etc)|
|1 year of support and updates||1 year of support and updates|
|14-days money-back guarantee||14-days money-back guarantee|
|Priority customer support|
The pro license enables you to use the plugin on a single website. It is packed with all SMTP services, email controls and logs with one year of updates and support.
If you have multiple websites or want WordPress experts to manage the setup for you, go for Elite plan. It offers all Pro features and White Glove setup, a complementary plugin set up from the WP Mail SMTP Pro team. It includes plugin setup, DNS configuration, Mailgun setup, and final testing and verification. So you can just sit and relax after making the payment. From the plugin installation to the final test, WP Mail SMTP Pro developers will do everything for you.
WP Mail SMTP Pro is a fantastic plugin to fix all your email deliverability issues and boost promotions. It is simple, fast, and reliable. With powerful integration, it allows you to use any SMTP service to manage communications and reach your subscribers (not spam folders) efficiently.
Do you think these advanced features and built-in configurations will slow down your website?
Then, you are wrong. WP Mail SMTP Pro has light-weight coding which doesn’t cause slow loading your website. It is created by following most modern developing standards and optimization practices to consume minimum resources and load things faster. So you can use the plugin safely to send even unlimited emails for promotions, notifications, etc.