Having an e-commerce store with a generous amount of products and services doesn’t ensure you’ll have a higher conversion rate. Though you have visitors from different countries flowing in due to several marketing efforts, something is still missing that doesn’t turn your visitors into paying customers.
So, what is that? Why are you having a low conversion rate?
Find out your answers here and start implementing right away to see the increase in your e-commerce conversion rate. So, what are we waiting for? Let’s get started!!!
E-commerce conversion rate can help you determine whether or not you target the right audience, your website’s health & performance is at its best, and your entire customer journey is highly optimized.
In general, your e-commerce conversion rate is the percentage of visitors coming to your site to make some purchases from your e-store. The average conversion rate of an online store is around 1-2%.
The simplest way to calculate the e-commerce conversion rate of your online store is to take the number of sales you have made in a certain period of time than divide it with the number of visitors during that period of time and times it by 100.
So the formula is: (no. of sales/total visitors)*100
For example, if your online store has made 2 sales with respect to 2000 visitors a month, then your conversion rate will be around 1%.
According to survey reports, the conversion rate of food and drink stores are at 2.5% whereas the conversion rate of computer and technology are at 1.15%. It means the conversion rate fluctuates depending on the industry they are in. The conversion rate also differs from one store to another due to the type of product selling. For instance, you have an online store selling t-shirts for $10. Your competitor, on the other hand, is selling the same t-shirts for $30. Here, you’ll see a much different conversion rate for you than your competitor.
Guide to Increase Your Conversion Rate
Bringing a slight change to your online store can significantly increase your e-commerce conversion rate. You just need to follow the right path and hit the right track. That’s it! Here are a few of the online store tweaks you can use to see the difference.
The point of selling either a product or service is to meet the need or solve a problem. Pain Points of a customer are the needs, worries or wishes that can be satisfied by buying desired products or services from sellers like you.
For example, a customer is frustrated by spending a lot of time on email collection but couldn’t do it at all. In that case, buying a product like WooCommerce MailChimp Newsletter Discount from Zetamatic.com could be a perfect solution. This great WooCommerce plugin lets you gain the visitors’ email addresses just by giving them discounts when they share their email addresses with you.
Customers don’t get the chance to touch and feel the product when buying online. They don’t get the opportunity to properly see it and decide whether or not it matches the same picture displayed on the screen.
Therefore, you need to provide clear, accurate, and high-quality images and videos (if possible) to alleviate these concerns of customers with ease. Surveys declare that more than 65% of customers believe that a product demo in the right way has assisted them in making the right decision. Therefore, online stores are embracing the change quickly and switching from image display to video display of their products with full force.
However, if you don’t have any opportunity to make the switch to video display; you can still do the sales by adding high-quality images.
Check out the WP Paint Pro WordPress Plugin for the same! It’s a great add-on for your website. WP Paint Pro is a browser-based HTML 5 image editor best to use for image editing, manipulation and increase/decrease the gradient for heightening the attractiveness of any image.
When a customer visits your site for the first time or second, he/she literally doesn’t know anything about your online store. They put their trust in the bet and purchase anything they want. But it’s you who has to make sure they get the same thing they buy from you. In addition, customers do have some questions to ask you and if that doesn’t satisfy them; they don’t hesitate to boycott you.
So, get your FAQ section filled with answers to general questions like
Is there any warranty?
How long will the shipping take?
Is shipping free?
What are the payment methods customers can use?
How easy is it to cancel or return?
Make sure the answers should be obvious, honest and easy to understand.
No matter how hard you try to get all your customers’ questions answered, you’ll fail to do that sometimes. In that case, having a live chat option active on your website can relax your customers to some extent. They’ll get real-time support from your executives which can alleviate their concerns quickly and easily.
If you have done everything right from start to end but still facing issues with conversion, then you might have some problems at the checkout page. Earlier we have mentioned that the customers need to trust you whenever they are at your store to purchase something. And thus, your checkout page should ramp up to maintain the trust factor at the last moment. You can make sure your site is looking trustworthy by creating a simple checkout with payment logos, testimonials, and trust seals.
There are many ways to upscale your e-commerce conversion rate and here we have shared some of the best we use.
But one thing that you need to pay close attention to is understanding the customers’ behavior. What they are doing on your online store and what makes them leave the store without any purchase. Find an answer to this and you’ll see a rise in your conversion rate.