Email marketing and blogging should go hand in hand, and while many bloggers understand this, not enough understand how to use it correctly. Email marketing is a skill, and you have to know how to reach your audience without being generic and getting lost in the tons of other emails they get every day. You also have to know how to keep their attention without becoming a nuisance.
However, when done right, email marketing can be one of the most efficient and cost-effective ways to cultivate an engaged audience. Here are a few tips for bloggers who want to improve their email marketing.
Treat Your Posts Like Treats
You don’t simply want to notify your audience about new posts; you want to get them excited about them. One marketer once said that you should see your audience like pets, and constantly give them treats.
One thing you could do is send an email broadcast manually when you post a blog with a few teaser lines to catch their attention. You could also send the whole post if you want to. But you have to make sure that you add a call to action at the end, like “join the discussion on the blog” or something along those lines. You could also automate the task through your email marketing platform. Many platforms such as MailChimp have an RSS function that allows you to do this easily.
Choose the Right Platform
Speaking of MailChimp, it’s important that you pick the right tool for your needs. While MailChimp is a great tool, not everyone will need all of its functionalities. One tool that is often compared to MailChimp is MailerLite. Both tools are known for cheap plans, but MailerLite is more lightweight and might be better for a blogger.
If you want to learn more about both platforms, and which one would be best for you, PieSync released a detailed rundown of both options along with some of the pros and cons of each. It details exactly what kind of person would benefit more from one platform over the other. It also touches on price points and features of both. If you want to learn more, you can get more information here.
Merge Your Posting and Email Content
You also don’t, and shouldn’t, only use your newsletter to showcase your blog. You should treat them like two separate entities. However, that doesn’t mean they should have two completely different personalities.
You should coordinate your posting and email marketing efforts, and make sure that both run along with similar themes at the same time. This will create a synergy between both. This will also ensure that you publish a coherent and consistent message to your audience.
Email marketing is by far one of the most powerful tools any blogger can have in their toolbox. Make sure that you use the right platform, and always look for ways to merge your blogging strategy with your email marketing for greater results.