Are you running an online business? Wants to know how to configure your Google Analytics account for CCPA compliance?
Let us check how it works.
What is CCPA?
The California Consumer Privacy Act (CCPA) is a data privacy law passed by the California state government that came into effect on January 1, 2020. It dictates businesses on how to handle the information collected from California consumers and secure them against misusing or selling to third parties without the owner’s permission.
CCPA strengthens the privacy rights of California residents and gives them the following rights,
- Know what personal information a business collects from them and how it is used
- Know if the information collected is being shared or sold to someone else
- Access, delete or request to delete the data collected from them
- Prevent the sale of personal data
CCPA is applicable to any business or website that does business in California and meets any of the following conditions,
- Has a gross annual revenue of more than $25 million,
- Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices;
- Earn 50% or more of their annual revenue from selling California residents’ personal information
Violating CCPA regulations may result in giving up to $750 as compensation per incident. So if you have a business website and collect data from California residents, make sure that your site is CCPA compliant.
In this article, we’ll tell you how to make your Google Analytics tracking CCPA compliant.
What is MonsterInsights?
MonsterInsights is the #1 Google Analytics plugin for WordPress. It is easy to use and a powerful tool to track your audience in real-time. Detect top countries that divert traffic to your pages, most popular posts on your website, track your eCommerce products, and much more.
MonsterInsights allows you to track almost everything on your WordPress website including affiliate links, forms, file downloads, authors, and more. There is neither any complex settings to configure nor to insert codes manually. MonsterInsights will do those things automatically. It provides in-depth statistics of your visitors that you can monitor from the WordPress dashboard itself.
These are the key features of MonsterInsights,
- Clean and elegant dashboard
- Universal tracking
- Real-time report
- Outbound link tracking
- User tracking
- eCommerce tracking
- Author tracking
- Affiliate link tracking
- Forms tracking
- Categories tracking
- Tags tracking
- Focus keyword tracking
- Custom events tracking
- Individual posts report
- GDPR compliant
- CCPA compliant
- Premium customer support
- 14-days money-back guarantee
Making Google Analytics CCPA Compliant
MonsterInsights will help you to simplify the process. For that, you should follow these steps:
1. Install and activate MonsterInsights on your website first. Connect to your Google Analytics account to start tracking.
Now you are ready to go.
2. Next, visit Insights > Addons and install the ‘EU Compliance’ addon to make Analytics compliant with GDPR, CCPA, PECR, PIPEDA, and other privacy regulations.
Do you know what EU Compliance’ addon can do on your site?
- Anonymize IP addresses on your visitors on Google Analytics
- Disable userID tracking
- Disable author tracking
- Disable demographics reports
- Show AMP consent box to mobile users before collecting their data
- Integrate with CookieBot or Cookie notice plugins
Head to Insights > Settings >Engagement and expand the Enable EU Compliance drop-down arrow.
It will show newly added changes in your audience tracking. Feel free to change settings if needed.
3. Install and activate either CookieBot or Cookie Notice plugin on your blog. They are easy to use and let you create a cookie consent box easily. Every website should place such an opt-in box under the CCPA act.
Now your website is CCPA compliant. Don’t forget to update your privacy policies to accommodate the changes. Inform visitors that your website uses Google Analytics, collects what information, and how you use them. Add details about cookies you use to track the audience and disclose the process if they want to view or delete their stored data from your database.
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