Email marketing is the process of sending emails to a large group, for promoting products and services. It has become the most successful method to encourage people to buy a product or read contents. It’s increased importance made business firms to spend a considerable portion of their marketing budget on email marketing tools and services.
Now web traffic experts and SEO specialists advise us to concentrate more on email marketing and building lists for the campaigns. Collect subscriber emails, create campaigns, schedule them for the peak time to get maximum exposure, track user clicks, customize the plans and wait for the results.
| “Please note that this post contains affiliate links and any sales made through such links will reward me a small commission – at no extra cost for you. This helps me to cover the blog maintenance expenses.” |
Do you know which email marketing service is the best? In this post, we handpicked 7 best email marketing tools & software after analyzing them in detail.
| Email Marketing Service | Cost (Per month) | Free trial | Rating |
|---|---|---|---|
| MailChimp |
| 2000 contacts | 4.2/5 |
| Campaigner |
| 30 days | 4.0/5 |
| Constant Contact |
| 60 days | 4.0/5 |
| Active Campaign |
| 14 days | 3.8/5 |
| Aweber |
| 30 days | 3.8/5 |
| GetResponse |
| 30 days | 3.7/5 |
| ConvertKit |
| 14 days | 3.5/5 |
1. MailChimp
MailChimp is the leading email marketing solution with over 5 million monthly users. It was founded in 2001 as a premium service and added a freemium option in 2009. In several ways, it allows you to customize the campaigns and add a personal touch to them.
MailChimp is integrated with hundreds of apps that you already use like Google, Facebook, Twitter, SalesForce, Shopify, WooCommerce and so on. It gives a significant contribution to your business by reducing your marketing efforts and automating the campaigns.
✓ Flexible design
✓ Google, Facebook, and Instagram ad campaigns
✓ Marketing automation
✓ In-depth analytics
✓ Image library, unlimited emails, email templates, email designer, Google Analytics, custom sign-up forms and multi-user accounts
✓ Mobile apps
✓ Payment by credit cards, PayPal, and direct debit (in selected countries)
✓ Customer support by chat (paid)
✓ No money back guarantee
2. Campaigner
Campaigner is a popular email marketing service for business. It comes with industry-leading features and dedicated tools to efficiently run your marketing campaigns.
✓ Easy to use
✓ Beautiful design
✓ Attractive and Mobile friendly templates
✓ Social media integration, sharing, localization, suppression lists, exclusion lists, user management, media library, and reports
✓ Payment by credit cards
✓ Customer support by phone and email
✓ No money back guarantee
3. Constant Contact
Constant Contact is one of the best email marketing platforms for any type of business. It is well-designed, easy to use which will improve your communication with the customers and helps to grow the business.
✓ Easy to use
✓ Drag and drop builder to create customized templates
✓ Marketing automation
✓ Real-time tracking
✓ Email templates, Image library, 1 GB file storage, event marketing, social media marketing, unlimited emails, pop-up forms and multi-user accounts
✓ Mobile apps
✓ Customer support by chat, phone, and tweet
✓ 30 days money back guarantee
4. Active Campaign
Active Campaign is another tool for marketers to promote products and drive more sales. It was founded in 2003 which has more than 1,00,000 customers at this moment.
✓ Mobile-optimized templates
✓ Marketing automation
✓ Unlimited emails, multi-user accounts, custom domain, custom branding, sms marketing, scheduler, drag and drop builder, free image hosting and geo-tracking
✓ Google Analytics integration
✓ Payment by cards, PayPal, checks and wire transfers
✓ Customer support by chat, email, and phone
✓ No money back guarantee
5. AWeber
AWeber is a reputed name in the email marketing field. It is easy to use, well packed with powerful features to save your time in promoting contents and increase the traffic or sales.
✓ Gorgeous templates
✓ Marketing automation
✓ Unlimited emails, sign up forms, media library, image hosting, drag and drop builder, customized email templates and landing pages
✓ Detailed analytics
✓ Mobile apps
✓ Payment by cards, checks and money orders
✓ Customer support by chat, email, and phone
✓ No money back guarantee
6. GetResponse
GetResponse is a perfect software to meet all your email marketing needs. It is budget-friendly and comes with modern features to automate and enhance your promotional strategies.
✓ Professional templates
✓ Marketing automation
✓ Drag and drop builder, customizable templates, team management, scheduler, time travel, online surveys, landing pages, media library and image editing
✓ Advanced analytics
✓ Mobile apps
✓ Customer support by chat and email
✓ No money back guarantee
7. ConvertKit
ConvertKit is most trusted email marketing service for professional bloggers and small-scale business. It contains a wide range of unique tools to make your promotions fun and easier.
✓ Easy to use
✓ Visual automation
✓ Unlimited emails, unlimited customizable forms, list building, content editing, online surveys and template designer
✓ Reports
✓ Customer support by chat and email
✓ 30 days money back guarantee
