The world of marketing and all its available options are in a constant state of flux, especially when businesses can never be sure what the next big internet movement will be. Currently, social media is all the rage, and businesses are jumping into the mix to create social media accounts and investing in social media advertising. But, other great avenues for exposure exist as well.
One that has been proving to be especially beneficial is maintaining a business blog. If your company doesn’t have a business blog, here are several reasons to consider starting one.
1. Increases Search Engine Exposure
Ultimately, with whatever marketing techniques you’re using in the online environment, your goal is to get potential clients to your web site. Your website is where the conversion takes place because that’s where they learn about all your wonderful offerings.
A business blog can bring them straight to you since it’s also hosted on your site. Every time you post to your business blog, search engines like Google and Yahoo index your new content so their consumers can find the most relevant content they’re seeking. If you use the right keywords in your content, you’re going to show up at the top of those results.
For this reason, it’s important to know who your audience is, and predict what search strings they might use to find your product. Put those strings in your content, but casually. Google doesn’t like to be manipulated.
2. Provides Value to Followers
If you’re able to provide content that delivers value, your blog will develop followers. That value needs to actually help your readers in their daily lives, whether it’s helping them resolve issues, or better understand your industry. You can also use your posts to share relevant industry news from around the web and then build upon that news by sharing your insights.
Because you want your image to be professional and educated, you shouldn’t allow just anyone to create your blog posts. You should identify someone who has strong writing abilities. If you don’t know someone with those skills willing to help maintain your blog, there are plenty of blog writers for hire who can create professionally written and edited content, further enhancing your expertise in your field.
3. Develops Relationships
Your blog is a way to connect with your current customers as well as potential customers. Provide opportunities for interaction. End your posts with a question to provoke comments. When you respond to those comments, your readers feel like they are connecting with you, and that adds even more value. It also allows you to gain knowledge of what they care about most, which allows you to develop your product in a way it can further meet their needs.
4. Establishes Industry Authority
When you provide value to your readers, you’re also establishing your business as an authority in your industry. When they have questions about products your company makes, in the future they’re more likely to return to you for answers, updates, and general information.
Your transparency gives you the edge of credibility and trust against your competition. Be sure you’re consistent in your postings so you don’t lose your authoritative advantage.
5. Gains Exposure
The exposure you gain from your blog posts and articles also build your brand image and your brand awareness. In fact, your blog has the potential to be your main source of marketing and advertising, especially if your search engine strategy of utilizing the right keywords is working in your favor.
As your exposure builds, so does your brand awareness. As your brand awareness builds, so do your profits. Your business blog has the potential to wield a lot of power for your company.
6. Displays Your Business’s Capabilities
Last, your business blog is your business on show. This is your stage to show your clients and potential clients what your business is capable of providing to enhance the lives of your clients. Along with those blog posts that inform and advise on the industry, be sure to include updates on your business, and new projects coming down the pipe. This builds anticipation and allows your customers to feel they are a part of your development.
There is so much a business blog can do to strengthen your company that there is no excuse for not having one. Plan your posts several weeks or even months out so you’re consistent and provide variety. Most of all, have fun with it.