You may be efficiently maintaining your WordPress website and doing all possible things to promote it. When it comes to promotion of a site or blog online, the primary approach is search engine optimization, acting as the backbone of any digital marketing endeavor.
If you attempt SEO, one should know that the concept has changed lot overtime and many of the old-age practices are now a simple violation of the Webmaster Guidelines from Google, which may ultimately end up in penalty and blockage or your website. Backlinks are an essential part of your SEO efforts, and there are more don’ts than do’s you should be knowledgeable of to do better SEO.
So, here in this article, you will find a complete guide for real backlinks. We will discuss the major don’ts regarding backlink building for SEO.
1. Joining blog networks
With the 2012 algorithm update itself, Google kick-started penalizing many of the blog networks which maintain simply promotional backlinks. The company announces one or another network every month which get blacklisted. So, if you also maintain backlinks to your pages from any of the blog networks, you too are a risk of getting penalized.
If you frequently post sponsored articles of accepting sponsored posts on your site, which consist of the ‘dofollow’ type backlinks, then there is a chance that Google may consider it as a violation of the guidelines. Experts now recommend to ‘nofollow’ all such advertorial links.
3. Link exchange
Back in the first decade of the 2000s, link exchange was one of the most common methods for link building. Webmasters used to do it enormously to promote their sites, so eventually, Google had taken action to curb it. It is not adverse if you simply point a few backlinks to a limited number of relevant sites, there is no need to worry. However, if you have done the same to hundreds of sites randomly, then it will surely be noted as a suspicious activity by Google bots.
4. Directories for articles
The common site like Ezine Articles etc. Don’t offer any actual value to the users as simply being article repository, so Google simply ignores them. They now just serve the purpose of maintaining a large number of articles or various topics with a namesake ‘dofollow’ link at the end.
5. Web directories of no value
Directory submission was once a very popular technique for SEO but holds no value now. Even if it is free or paid, building hundreds of backlinks from all directories doesn’t add value to your SEO efforts. So, rather than spending a lot of time and effort on this, you can limit directory submission to a few popular ones as Yahoo Director and Dmoz, etc.
Google now recommends the webmasters to include rel = “nofollow” to the widgets. Even the top websites by biggest hosting providers like GoDaddy got penalized for the use of widgets as quick link building tools. If you use a third-party plugin and would like people to embed it to their site, give them the option to choose to link or not.
7. Distribution of the anchor text
No matter where the backlinks are pointed towards your website, if you are simply building backlinks by repeating the same set of keyword continuously, there is a high chance of your site getting penalized. Google bots have now become experts in identifying patterns and categorizing them.
Google wants the publishers to create only informative and unique content, which offers actual value to the users. The latest algorithm of search engines devalue the sites which contain duplicate (spun) or low-quality content. So if you have many backlinks pointing from such low-quality websites with copied content, it will adversely affect your ranking.
The most adverse thing you can do regarding link building is to hack other sites to leave your backlinks. The new-age search engine robots can easily understand what types of backlinks they crawl. Hiding your links on other pages or even your site will be instantly penalized. You need to strongly oppose it even if an SEO expert suggests this approach as a quick link building technique.
10. Random guest postings of low quality
Guest blogging is now under debate for its relevance in SEO. The fact is that like any link building techniques; it may also get abused when done imperfectly, and Google may penalize it. The quality guest blogging is an actual need, which may never face, but the spam postings just for the sake of link building or content volume will be penalized shortly.
To your surprise, with the artificial intelligence and machine learning capabilities, Google can now easily sneak into any adverse backlinks which are intended to manipulate the search engine ranking and turn it down. To an SEO expert, the way out is to practice genuine and quality link building with caution.
Author bio: Derek Iwasiuk is a well-known marketer and digital information specialist who is running his digital marketing consulting firm. Recently, he has released an e-book on a complete guide for real backlinks which had a significant acceptance.