Do you know that Google Analytics can track the popularity of your blog authors?
Author tracking is useful to know who is the most popular author in your blog and how many page views you are getting for articles by them. It will also help website owners to fix remunerations for authors based on their content performance and traffic.
There is no default feature on Google Analytics to track authors individually. So you need a third-party tool to turn on the feature and find popular posts on your site with the number of page views, average time on page, bounce rate, etc.
Are you ready?
Here we start.
MonsterInsights is a fantastic Google Analytics plugin for WordPress. It is simple yet powerful to uncover even hidden benefits of Analytics that you can utilize to find new opportunities and grow business.
Track audience in real-time directly from your WordPress dashboard along with the page they visit, from what device, referral source, and much more. It can also monitor digital downloads, affiliate links, banner ads, and outbound links to calculate your potential earnings easily.
The plugin is developed and maintained by the same team behind WPBeginner, OptinMonster, and other top WordPress-related products.
Installing MonsterInsights on WordPress
MonsterInsights lets you integrate Google Analytics on WordPress in a few moments. First, you have to install this premium plugin on the site to bring it into action.
Visit MonsterInsights and buy it with a 14-days money-back guarantee. Thereafter you will get an option to download the plugin. Upload and activate on your WordPress website to configure.
Follow on-screen wizard to connect Google Analytics to your website. Once you finished settings, you will come back to the MonsterInsights dashboard on WordPress.
Enter your license key to verify subscription and turn on full features. MonsterInsights’s Pro version is required to track your online store metrics from WooCommerce, easy digital downloads, MemberPress and activate other useful features like scroll tracking, ads tracking, AMP tracking, forms tracking, set custom dimensions, etc.
Setting Up Author Tracking in Google Analytics via MonsterInsights
1. In MonsterInsights
MonsterInsights lets you track data by post type, author, category, tags, SEO score, and others through Custom Dimensions add-on.
Click Insights from the left pane of your WordPress dashboard and choose Settings. Open the ‘Conversions’ tab from the main screen and scroll down to find ‘Custom Dimensions’ settings.
Click on the ‘Add New Custom Dimension’ button and choose ‘Author’ from the Type box.
Done. You have successfully set a new custom dimension in Analytics to track blog authors.
2. Google Analytics
Sign in to Google Analytics and choose your website account to create custom dimensions. Choose ‘Admin’ from the left pane.
Select ‘Custom Definitions’ under the Property section, followed by ‘Custom Dimensions’. Hit the red color ‘New Custom Dimension’ button.
Type ‘Author’ in the Name field and click on Create.
Collect the index number for the newly created dimension to connect it with MonsterInsights settings. Open your Custom Dimensions settings in WordPress and enter Author’s index number (check the above image) in the Custom Dimension ID field.
Now we need to configure custom reports in Analytics. Go back to your Google Analytics account and choose ‘Customisation’ > ‘Custom Reports’ to generate author-wise reports from your web traffic.
Tap the ‘New Custom Report’ button to proceed. Enter a title for your report and add required metrics like page views, hits, bounce rate, session duration, etc.
Choose ‘Author’ custom dimension from the Dimensions Drilldowns section. Save changes. The above-mentioned configuration (check the last image) is useful to create reports with the number of page views and session duration for each author.
Wants to see author fields for all your popular posts in Google Analytics?
Visit Behavior from the left panel, then Site Content and All pages to monitor your traffic by page, title, country, browser, and many other dimensions.
Click ‘Secondary Dimension’ to open the drop-down box and choose ‘Author’ under Custom Dimensions to see popular pages on your site along with their authors and other regular metrics.
Tracking Authors in WordPress
Open Insights > Reports in WordPress to get detailed Analytics reports about your authors and contents.
It will show the most popular authors on your website, sorted by the number of sessions or clicks on their posts based on Custom Dimension settings in Google Analytics. Use this data to pay author incentives or promote contents which will help you to divert more traffic to them. In the same way, you can also find popular categories, tags, and post types on the site.
MonsterInsights is a great tool for publishers, e-commerce portals, and other websites to boost traffic and revenue. It will also help you to identify what kind of posts work best for you and which channels divert traffic to them. Thus you can write better contents and prepare effective marketing strategies to bring more visits or clients to the pages.
Click here to buy MonsterInsights and start tracking your audience in every way