A proper planning is needed for every task. It should be effectively managed, monitored at each and every step. So you can easily locate mistakes, if any and rectify them to maximize the results.
We are familiar with the term social media marketing. People promote contents and products across social networking sites for traffic and sales. Unlike the traditional way of marketing, it reaches a large group of audience at once. Marketers can canvas customers from other parts of the world just by sitting in front of the computer that has internet connectivity.
Social media marketing is a difficult process if you are not using any proper tool to plan, schedule and manage the campaigns. The success of a marketing campaign depends on timely monitoring of the audience, user engagement and competitors. A good social media marketing service should provide all these features to its subscribers with access to all leading social media accounts.
We covered some popular social media management tools in recent posts. Hope you have read them.
Agora Pulse is a perfect tool for the marketers. It is simple, easy to use & comes with an attractive interface where you can schedule and monitor campaigns without any third party help.
It allows you to use multiple social profiles with advanced features like social inbox, monitoring, reports, competitor analysis, team management and others.
After signing up, go to Dashboard > Accounts > Add to connect your social media accounts which can be used for promotions. It supports Facebook and Google+ pages & Twitter, Instagram and LinkedIn profiles at this moment. You will be able to integrate with Facebook groups and Pinterest within a few weeks.
Once you finished the basic settings, open Chrome web store and install Agora Pulse extension to publish contents anywhere on the web.
If you want to promote website contents, open the desired page and publish, schedule posts via the browser extension. To do it from the dashboard, click Publish button on the top right side.
Now you will get a screen like this,
It will show profile pictures of all connected accounts and network names. Type your message in the first box, followed by the post URL in the Add a link field.
Agora Pulse will automatically fetch the featured image from your post and will show it on the right side. If you want to replace it with a custom image, upload the new picture via left side button. Check your post preview by going to the respective social profile tabs on the top.
Check your post preview by going to the respective social profile tabs on the top. Switch in between preview and edit modes to customize your posts.
When do you want to publish the content?
You have three options. You can either publish it immediately or schedule for a later moment. Add to queue is another option, that will automatically send your posts to social media accounts on the predefined times set by you.
For scheduling, choose schedule option first. Now it will allow you to set date and time for the post.
When finished, click Schedule button once again to save the post. Choose queue option twice to send posts to your publishing queue.
Open Publishing from the menu bar, choose Accounts from the left sidebar and hit Queue settings from the right side to add, manage your queue timings. A new window will open with options to set your time zone and add time slot. Add slots as many as you want and Agora Pulse will automatically publish queued contents at chosen times one by one.
Agora Pulse is a single place where you can manage campaigns, read and reply messages, monitor real-time social media activities, discover the best followers and build a powerful social media community around you. It provides in-depth metrics on your campaign growth, audience, user engagement and much more.
Publishing calendar is another major part of the tool. It will fetch your published, scheduled and queued contents on social profiles even outside of Agora Pulse and will show them in the form of a calendar. You can easily manage, copy and reorder posts using drag and drop feature.
Additionally, it provides a bunch of free tools for Facebook pages to improve their social media reach and user engagement.The page owners can run quiz contests, personality tests, photo contests and collect votes to know audience’s pulse on their favorite app, person of the year etc. It also allows you to compare an own Facebook page with that of competitors and monitor the level of engagement, interactions, fans growth on daily basis.
Agora Pulse works on web, smartphones and tablets. It has dedicated apps for iOS and Android devices to use the service anywhere on the go.