Do you have some evergreen posts on the site? Want to know how to divert traffic to them? Then you have reached the right place. We will show you different strategies, using by the expert bloggers to recycle their old blog posts to get readers attention.
Contents are valuable over a period of time. But if you have hundreds of blog posts, it will be difficult for the readers to find each of them. I know, you will get search engine traffic even then. Is it enough for you?
Nope. You should go for some extra methods to bring additional traffic to your old contents. Social media plays a key role in creating website traffic. But it’s not the sole player. I am going to explain proven strategies, following by experts in the field to bring their old posts to limelight again.
1. Internal Links
Internal linking is widely using a method to connect similar posts in a site or network. Imagine, your next post is on WordPress security. You shared several security related tips like how to prevent hacking, how to strengthen your website security etc in the post. Here you can give a link to your old blog post on top WordPress security plugins. Both posts handle similar topics. So if a user who is interested in your security tips, will definitely go to the linked post to know more.
You can give link by using anchor text or inserting full post title. Before giving the connection, make sure that your old post is still relevant. If it carries any outdated information, replace it with latest details. Otherwise, it may affect your credibility.
2. Featured Posts
This is another useful method to divert traffic to old blog posts. A featured post will come to the attention of the readers at a sudden moment and there is a chance to open the post for more.
In three ways, you can set a featured post.
- Using slider
- Sticky posts
- Featured posts in sidebar
Don’t forget to change featured posts at frequent intervals according to the latest search trends and traffic. You can add a Featured badge or a light border around the sticky posts if needed. So readers can differentiate it from the latest posts. But you should know the coding and the theme should allow you to do so.
3. Republish the Content
Republish the content as new. Change the date and update the post with the latest information. Make sure the following things before proceeding further.
- You are using www.yourname.com/sample-post as permalink structure. If you are showing day/month in the Url and changed the date, will get 404 error on old post links. You will get warning from Google and the same will affect your website ranking too.
- Removed the old information and update the same with the latest.
4. Related Posts
Use inbuilt theme feature or a dedicated plugin for doing the job. It will show a number of related posts, at the bottom of current article based on category or tag. A few themes or plugins let you choose the related posts, to be shown under each post.
Being showed from the same category, most likely readers will jump into any of your old posts. Thus it becomes a good example for regenerating the traffic.
5. Followup Posts
I recently mentioned this strategy in one of the posts. Instead of republishing the old blog post, you can create a new post with updated information and link it to the old content.
I had an old blog post,
Actually, it is published not a quite long back. I wrote it in early 2017. After some weeks, I decided to write a similar post.
I titled it as,
Both posts handle almost similar topics. The latest one can be treated as a follow-up post and I linked them together. This method is entirely different from the internal linking, here we made a new post with a clear intention to connect it to old one.
6. Roundup Posts
Create a post roundup. Choose some awesome posts on your site and publish them under a common head. Suppose, you have a number of posts, related to Android Nougat tips. Collect all of them and publish under the name Android Nougat: 10 Best Tips You should Know. Readers can easily find each of your articles and for you, traffic is the benefit. But Google is not in the favor of roundup posts, so give Nofollow attribute to it.
7. Revive Old Post
Revive Old Post is a must have plugin for WordPress blogs. It will pick any of your old posts and share them across the connected networks.
You can customize plugin in the following ways:
- Set minimum age of the post for sharing
- Choose minimum intervals between the share
- Number of posts to be shared at the same time
- Include or exclude categories for the share
- Automatically add hashtags
- Insert common hashtags for all shares
8. Viral Content Buzz
Viral Content Buzz is a popular platform for social media sharing. It works on the principle of giving and take. Top influencers in the field will share your posts with their followers in exchange of credits. Thousands of bloggers are already engaged with the community. While sharing their posts, you will be rewarded with the points which can be utilized for self-promotion.
Submit your old blog posts and wait for other marketers to share, which will bring a good amount of traffic very soon.
Images are the excellent sources of traffic. Always try to insert a beautiful, relevant image in your blog posts. Pin your old blog posts to a Pinterest board. The photo sharing site is the top destination of the bloggers for promotions.
Several bloggers claim that they receive a major portion of traffic from the social site, StumbleUpon. Stumble your old content with proper category and tags (if not added already) for traffic.
Flipboard is my favorite news aggregation site where you can collect and save stories on various subjects. It can bring massive traffic to the websites. Flip your old articles, images and videos for regenerating the traffic.
12. Social Media Marketing
Can we forget social media marketing tools? We discussed on them in one of the recent posts, which will automatically recycle your contents across the social media services connected.
13. Email Marketing
According to a recent research, email marketing is the most successful method for promoting products and contents. It guarantees a nominal result to all your efforts. Promote your old blog posts along with the latest among your email subscribers.
14. Social Media Groups
Facebook, Google+, LinkedIn and others contain groups on various categories. Join communities in your niche and share your old blog posts according to their rules and regulations. Some groups won’t allow self-promotions, violating the same will lead to getting the spam badge and permanent removal from the group.
Follow the above-said tips carefully and get traffic to your old blog posts. Do you have anything else to share? Feel free to share your feedback through comments.